Salem Media Group Launches La Patrona 1680 in Seattle
| RADIO ONLINE | Thursday, February 11, 2021 |
|
Salem Media Group will feature "Don Cheto al Aire" in the Seattle-Tacoma market on its recently launched La Patrona 1680-AM. La Patrona offers the Latino community in the Puget Sound regional Mexican music, cumbia, and Latino favorites like La Adictiva, Banda MS, Christian Nodal, La Trakalosa de Monterrey, Gerardo Ortiz, La Arrollandora Banda el Limón, Banda El Recodo, and Los Tucanes de Tijuana, among others.
It also addresses issues that affect local Latino residents such as immigration news, health related stories and conversations about fitness, depression, obesity and more; and relevant news affecting the whole country, like COVID19 and unemployment.
"We are very happy to return with the regional Mexican music format to the Seattle market, as part of our group of stations. We want to bring the best music and content to our Latino community," expressed Carlos Tovías, La Patrona 1680 Program Director. The personalities featured on La Patrona 1680, besides beloved character, "Don Cheto al Aire" (Mon-Sat 5-10am), range from well-known shows like "El Free-Guey con la Bronca" (Mon-Fri 3-7pm), to Northwest favorites like Jenny "La Diva" (Mon-Sat 10 to 3pm), and "El Pájaro" Ricardo Guerrero (Mon-Fri 7pm-Midnight).
