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Popsugar Partners with iHeartRadio for Podcast
RADIO ONLINE | Tuesday, February 16, 2021 |
Popsugar has partnered with iHeartRadio to premiere its inaugural collaborative podcast, "Not Over It" on Tuesday, February 16. "Not Over It" is for the pop culture obsessed. Popsugar hosts Becky Kirsch and Zareen Siddiqui break down the biggest moments in celebrity and entertainment news, providing the kind of in-depth analysis, banter, and theories that take over your group texts and happy-hour conversations. P Popsugar's new podcast is the fifth podcast from Group Nine Media's portfolio-wide podcast partnership with iHeartMedia, which launched in 2019.
"Not Over It" season one features 50, 30-40 minute episodes released weekly on Tuesdays that cover all of the pop culture moments that we're still not over: from celebrity couples we never saw coming, the Internet's latest Netflix boyfriend (the Duke from Bridgerton), why we can't stop watching Grey's Anatomy, and more. Guests will include other POPSUGAR editors and celebrity talent.
"In 2021, we know audio-first platforms will continue to be an important way to stay connected to our massive loyal audience of modern women," said Lisa Sugar, Founder and President of POPSUGAR. "It's why we are so excited to launch our first iHeartRadio podcast and extend our editors' pop culture expertise in a new, engaging format."
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