iHeartMedia Extends Relationship with Enrique Santos

RADIO ONLINE | Thursday, April 29, 2021

Enrique Santos

iHeartMedia has extended its relationship with air personality and community leader Enrique Santos. Under a new five-year agreement, Santos will continue as President and Chief Creative Officer of iHeartLatino as well as morning host on his syndicated Spanish show originating from WZTU-FM (TU 94.9) in Miami and host of his English weekly syndicated show "On The Move with Enrique Santos."

"The Latin community listens to radio more than any other group in the U.S., with radio reaching 95 percent of the Latin population nationwide," said iHeartMedia Chief Programming Officer and President of National Programming Group Tom Poleman. "Enrique is an extraordinary talent with the unparalleled ability to connect with listeners and the Latino community across the country. As the President and Chief Creative Officer, Enrique has helped us grow the iHeartLatino multi-platform brand that now connects and engages with tens of millions of Hispanic listeners every month through our broadcast radio stations and digital platforms. Together, we are excited to continue this growth trajectory of our Spanish- and English-speaking Hispanic audiences even further."

"iHeartMedia's commitment to serving the needs of the Latin community throughout the nation is unparalleled and I'm honored to continue leading our commitment to our community," added Santos. "In these times of misinformation, it is more important than ever for our listeners to have unfiltered, honest and credible sources, as well as relatable voices that they trust. We stand committed to continue to unite, lift, entertain and inform our LatinX listeners."

In addition, Santos will continue to lead the development of iHeartMedia's Latin-focused content for TV specials and other multimedia platforms. He will also continue to advance iHeartMedia's efforts to activate the Latin audience across all of the company's platforms; develop new Latin-focused programming; identify and develop new talent for the company in the Latin arena; and play a major role in iHeartMedia's marquee live events -- including the iHeartRadio Music Awards and the iHeartRadio Music Festival - and will host iHeartLatino's signature event, the iHeartRadio Fiesta Latina.