AdLarge Partners with Sounds Profitable for ''Up Next''

RADIO ONLINE | Sunday, May 9, 2021

AdLarge Media

AdLarge is partnering with Sounds Profitable to launch "Up Next - A Podcast UpFront." Embracing what the companies call a "never-been-done-before" concept, "Up Next" utilizes the podcast format to promote podcasting with two industry leaders hosting the series: FRQNCY Founder/CEO Michelle Khouri and Edison Research SVP Tom Webster. This is not an event but rather a podcast series specifically designed to showcase the multiple facets of the podcast industry including publishers, networks, content producers and more.

In the first season of the "Up Next" series, AdLarge's premiere episode focuses on the power of podcast advertising in addition to exploring the intriguing and valuable aspects of the podcasting world. The AdLarge season consists of six episodes, which also includes sample episodes from some of the most favored podcasts in the space today such as "Crime Junkie," "Swindled," "The Hey Girl Podcast," "The Trip" and "Kill Me Now with Judy Gold."

Senior VP, Head of Revenue Operations & Digital Sales Ilwira Marciszek commented, "It's crazy that no one thought of this earlier. We know podcasts get results. This is the perfect way to get in front of people on their own time. I'm beyond thrilled to use the medium we're selling to showcase the power of podcasting."

"The luxury of Sounds Profitable is that my sponsors afford me the ability to come up with weird and crazy ideas and see them through, but this one would have fallen completely flat without AdLarge supporting it out the gate and the 23 amazing sponsors that joined in on the idea with less than four weeks notice. We keep talking about the power of advertising in podcasting, so what better way to sell available podcast ad inventory and services than through a podcast? I hope this is the most boring execution of this idea and that every company involved and those listening build something even more creative," added Bryan Barletta, Creator of Up Next and Founder of Sounds Profitable.

"Up Next" is available to everyone starting May 10 at 7am ET through Supercast at https://bit.ly/3exO9qi.