TikTok Radio is Now a Thing
| RADIO ONLINE | Wednesday, May 26, 2021 |
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TikTok has its eye on solidifying its strong connection with music trends with a new partnerships with SiriusXM and Pandora. The end result is the creation of "TikTok Radio," a new digital radio station that will showcase trending tracks based on platform engagement, and feature playlists from, and collaborations with, TikTok influencers throughout the summer in the US.
As TikTok explains it: "Sonically synched to the TikTok experience, the channel will feel like a radio version of the platform's "For You" page. The TikTok Radio channel will feature a diverse group of TikTok creators showcasing trending music and stories behind the songs throughout each day, as well as a weekly music countdown dedicated to TikTok's top trending tracks."
TikTok has already proven its power for fueling music trends, sending Fleetwood Mac's 1977 hit "Dreams" back to the top of the Billboard charts last year. Record labels have started looking to TikTok to help them define their marketing strategy, and producers even creating tracks, and re-naming songs, based on what's gaining the most traction in the app. In addition, Pandora has launched a series of exclusive hosted playlists featuring popular TikTok creators "who will take listeners through their favorite songs with special commentary about their selections."
