Cumulus Media, DCP Entertainment Launch ''Who Was Prince?''

RADIO ONLINE | Monday, June 21, 2021

Who Was Prince?

Cumulus Media and DCP Entertainment have announced the launch of the podcast "Who Was Prince?" on the Cumulus Podcast Network. This eight-episode series is built on interviews with people who were close to Prince -- people who played in his bands, managed his career, engineered his music or dated him. Music journalist Touré explores aspects of Prince's life in great depth, while sharing stories about Liz Taylor, the Rolling Stones, Bruce Springsteen, Michael Jackson, and more, revealing new details about the life of one of the most talented and enigmatic artists of the modern era.

Cumulus Media, DCP and Remy Martin, via media AOR Mediahub, collaborated to create innovative elements to support the brand including an interview between renowned journalist Touré and celebrated Grammy award winning music producer Jermaine Dupri, that aired live on Instagram on Juneteenth.

"I'm excited to team up with Touré, to celebrate one of the greatest musicians of our generation," said Dupri. "Prince is an icon who used his voice and his creativity to express himself at the highest level. That artistic excellence and musical influence will continue to be felt today and for generations to come."

"This is the most in depth look at Prince possible," added Touré. "We've assembled a large group of people who knew him and loved him to tell us who he was as a child and how anger toward his parents motivated him to become an amazing musician. They tell us about his multiple personalities. They tell us about what it was like to be with him in the studio and what it was like to be in a relationship with him. This will tell you who Prince really was. This is a labor of love that emerges from 20 years of studying Prince, interviewing him, playing basketball with him and talking to tons of people who were close to him. I'm so proud of what we've done."

"It was incredible working with Touré on this project," said DCP Entertainment CEO Chris Colbert. "This man literally wrote the book on Prince, and with this podcast series Touré has brought us closer to understanding who Prince was, more than anyone else has been able to do before."