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Podcast Radio Network to Utilize Triton Digital
RADIO ONLINE | Tuesday, June 22, 2021 |
Triton Digital signs with Podcast Radio Network, a radio station network playing podcasts 24/7, for the delivery, monetization and measurement of its streaming audio and podcast content. Through the partnership, Podcast Radio Network will utilize Triton's audio streaming network for the delivery of its commercial radio content online. In addition, Podcast Radio Network will use Triton's ad server to insert targeted audio ads into their streams.
Additionally, Podcast Radio Network will measure its streaming audio listening audience using Triton's Streaming Metrics measurement service, allowing it to understand the consumption of streams by daypart, device, geography, distribution platform and more across smart speakers, desktop computers, mobile, TV and tablets.
"Triton's audio delivery, monetization, and measurement technology is exceptional, built on more than a decade of continuous innovation, evolution, and expertise as the global audio landscape took shape," said Podcast Radio Network CEO Gerry Edwards. "We are thrilled to have Triton supporting our audio strategy, enabling us to elevate our listening experience while meaningfully increasing our revenue."
"Podcast Radio Network shares our commitment to making engaging and informative audio content available at the highest quality to the widest audiences," said Triton Digital Managing Director, Market Development and Strategy Benjamin Masse. "We are pleased to provide them with the technology and services they need to increase their reach, enhance the quality of their audio and podcast streams, and increase their revenue."
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