Audacy Adds Multi-Platform Journalists to News Brands

RADIO ONLINE | Wednesday, July 7, 2021

Audacy

Audacy has announced a multi-platform transformation for its news brands that will allow the company to offer more original digital news content as well as in-depth reporting to complement breaking news broadcast coverage. As part of the transformation, Audacy will launch a new centralized digital team dedicated to news and add over 50 journalists in eight of its newsrooms across the country.

This coordinated, multi-platform focus will allow the company to produce an array of audio and local reporting that will be distributed across the Audacy network. The new resources will enable the creation of original podcasts and other specialty digital content that will add to the body of local reporting.

"The past year has underscored the crucial role of journalism and the demand for trusted quality content has never been higher," said Audacy Executive Vice President of Programming Jeff Sottolano. "Audacy's local news brands have been delivering on-demand news and information for decades and are now poised to build on that foundation. While other news organizations are downsizing, this further investment will allow us to leverage the credibility of our news brands to expand our reach and engagement while continuing to deliver the premier coverage our audience is accustomed to and relies on."

The multi-platform transformation will also see the launch of original longform podcasts from local news brands, an original national weekly podcast that highlights the most pressing story of the week, daily in-depth podcasts and on-demand audio that explore local stories and issues that most affect listeners' lives and custom newsletters & in-app experiences that offer audiences a chance to explore areas of interest and interact directly with Audacy brands.