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Superadio Networks Selects ARC Software for Network
RADIO ONLINE | Wednesday, July 14, 2021 |
Superadio Networks and ARC Software have entered into an agreement establishing ARC as the primary affiliate research and automation tool for the network. ARC was developed by SBG founder and former CEO Jason Bailey. The software is the media industry's only SaaS that allows producers, affiliate sales and network operations to connect digitally, streamlining the affiliation and reporting process. It also includes access to over 75,000 contacts and integrated station performance data including Nielsen.
Superadio President Eric Faison commented, "We're excited to finally make the move to ARC. The software brings everything needed for affiliate sales and syndication under one roof. It really is an all-purpose tool designed specifically for what we do."
ARC Founder and Reatro CEO Jason Bailey added, "It's such an incredible honor to have Superadio join the ARC family. What started out as a simple piece of software to automate the affiliation process during my time at SBG, has now turned into a tool that is embraced by more than half the network radio industry with many more on the way."
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