Alpha Media Names Keith Abrams as Content Director

RADIO ONLINE | Thursday, December 16, 2021

Keith Abrams

Alpha Media has appointed Keith Abrams as Content Director effective January 3rd, 2022. Abrams joins Alpha Media Portland's leadership team to oversee Programming for FM News 101 KXL, Freedom 970/KUFO, and 750 The Game/KXTG and will report to Portland Operations Manager, Gene Sandblom.

"Celebrating its 95th year, KXL is one of the best performing local news radio stations in the country, with one of the smartest and highly motivated news teams anywhere. After an exhaustive search, we are very happy to welcome Keith Abrams to lead our Alpha Media News/Talk stations in Portland." Said Alpha Media Portland Operations Manager, Gene Sandbloom "His knowledge and lifelong commitment to great news is most welcome, as is his extensive format experience and love for sports which will be a great addition to our team at 750 The Game."

"Excited does not begin to describe how we feel about working for Alpha Media in Portland," said Abrams. "I want to thank Bob Proffitt, Phil Becker, Lisa Decker, and Gene Sandbloom for the opportunity!"

Abrams brings to Alpha Media nearly 30 years of leadership experience and a proven track record of success in the radio industry. In his previous SVPP/Programming and Brand Coordinator roles at iHeartMedia, Abrams oversaw the Programming, Promotion/Marketing, Digital, and Production operations for the Cleveland cluster, including regional news/Total Traffic systems and flagship operations for the Cleveland Indians and Cleveland Cavaliers. Prior to that, Abrams helmed Programming Operations for CBS Radio in Denver Colorado, and was the Corporate VP of Classic Hits programming in 10 additional CBS stations in Los Angeles, Dallas, Philadelphia, Boston, Detroit, Phoenix, Portland, Tampa, Cincinnati, and Fresno. Abrams' career track also included local programming in Salt Lake City, Seattle, Charlotte, and Memphis.