Ashely & Brad, Skid Trax Voice Tracking Join ARC Software

RADIO ONLINE | Thursday, March 17, 2022

ARC Software

Simlecom Media and ARC Software have announced that Smilecom's team will now use ARC for its affiliate research and relationship management. The Skid Trax produced "Ashley and Brad Show," syndicated by G Networks, can be heard on dozens of stations across the U.S. and the Skid Trax voice tracking service is heard in markets like Cleveland, Dallas and Charlotte.

Smilecom President and CEO Michael Raffety commented, "Smilecom Media and Skid Trax voice tracking service are excited to join ARC to help bring efficiency to our growing lineup of products that include the G Networks syndicated 'Ashley & Brad Show,' along with our voice tracking talent services, and specialty features and programs."

ARC Founder Jason Bailey added, "I'm thrilled to have Michael and his great stable of radio services join the ARC Family. The continued excitement around ARC in the last 12 months has been incredible. Its proof positive that what we've built answers all the challenges that networks and affiliate relations teams face every day."

ARC is a full-service, web-based media research platform providing detailed radio station and personnel information, a proprietary revenue analysis tool, integrated Nielsen data and a full CRM. Its roster of clients has grown recently with the addition of networks including AURN, Salem Radio Networks, Gen3 Entertainment and Broadcast Radio Services.