Rumba 106.1/Philadelphia Names Lizette Alicea as VP/Sales

RADIO ONLINE | Monday, April 4, 2022

Lizette Alicea

iHeartMedia/Philadelphia appoints Lizette Alicea as Vice President of Sales for WISX (Rumba 106.1), effective April 4. Alicea joins iHeartMedia from Univision Communications, where she most recently served as the Local Sales Manager. Alicea also previously served as the Local Sales Market Leader at Univision, where she was a team leader and an account executive. This is a return to iHeartMedia, where she served as an Integrated Media Sale Executive in New York from 2007-2011.

"Adding an experienced leader to the Rumba 106.1 team was our #1 priority and I am thrilled to add Lizette Alicea to our growing team," said iHeartMedia Philadelphia Senior Vice President of Sales Chris Squire. "Lizette knows Philadelphia and she's a strong and dynamic leader. Her management style will be a great fit here at iHeartMedia Philly."

"I am thrilled to be back at iHeartMedia," added Alicea. "Rumba will entertain while creating opportunities that empower, unite and invigorate the Hispanic community as well as offer marketing strategies that hit the mark. I am honored and humbled to work alongside a talented group of great people."

"The success of Rumba 106.1 will depend on our commitment and connection to the vibrant and growing Latino community in Philadelphia," said Market President Jeff Moore. "In Lizette, we found a proven, dynamic professional with media expertise and, most importantly, experience working with Philadelphia's diverse Latino population in an authentic and caring way. As we continue to grow this team, Lizette will seek to find the kind of account executives that know how to connect our amazing business community with the rapidly growing Latino audience."