BIA Expands Forecasting and Consulting Services

RADIO ONLINE | Wednesday, May 4, 2022

Nicole Ovadia

BIA Advisory Services has added three key personnel to its forecasting and consulting divisions. Nicole Ovadia (pictured) joins as Vice President of Forecasting and Analysis to focus on enhancing BIA's U.S. local media advertising forecast models. Ovadia comes to BIA from the New York State Broadcasters Association (NYSBA) where she advocated for NYC Radio. Prior to that, she spent over 14 years with Emmis Communications at both the corporate level and the local level in New York where she served as VP Customer Success.

"BIA's role as a trusted advisor has been increasing significantly, and I am excited to expand our team to support our efforts for clients," said BIA Advisory Services CEO and Founder Tom Buono. "The media marketplace is extremely dynamic and its incumbent on us to continually challenge ourselves to deliver the best data and insights that help our clients with their goals and priorities. Our new team members have exactly the skillsets necessary to immediately deepen our impact and value to clients."

BIA also announces that Leyla Chatti has joined as a Senior Media Analyst and Mark Dugan as Director of Data Insights and Client Relations.

Chatti comes to BIA from Warner Brothers Digital where she worked in the business intelligence area analyzing and reporting audience insights to global leadership. Prior to that, she was a client insights analyst for the financial services area at Comscore.

Dugan comes to BIA from Sinclair Broadcasting, where he was a research director for WPGH-TV in Pittsburgh. In this role, Dugan worked regularly with Nielsen, Scarborough, Media Audit and Kantar Research to develop customized client-centric presentations and assist sales management to better position the station. Dugan has also been an Account Executive at Raycom Media and Research Director at Granite Broadcasting.

BIA Managing Director Rick Ducey commented, "Nicole's broadcasting experience and unique set of skills and experience will be invaluable as we expand and refine our advertising forecast to reflect today's digital trends. Combine that with Leyla and Mark's abilities to develop deep analysis around our data and we will be able to better key into our clients' business goals and help them succeed."