Gemini XIII Launches Ad Sales and Marketing Team

RADIO ONLINE | Wednesday, June 15, 2022

Erica Farmer

Gemini XIII adds two senior sales and marketing professionals: Erica Farmer (pictured) as Vice President, Strategic Marketing, and Jaclyn Mifka as Director of Ad Operations & Planning. The audio veterans will be based at Gemini XIII's New York City headquarters.

Farmer, who will market the company's premium assets in podcasting and radio, Gemini XIII from Westwood One, where she was Digital Marketing Director for the Cumulus Podcast Network. Prior to that, she was Producer, Live Events for Townsquare Media's East Coast and Midwest markets. Farmer started her career at World Wrestling Entertainment as an Associate Producer for both International and Domestic Television programming.

Mifka joins following ten years at ESPN Audio, where she was Senior Digital & Audio Sales Manager. There, she built, priced and cleared inventory for all radio and digital plans for the ESPN Audio Network. Mifka started her ESPN career as a Promotions Intern for ESPN Radio Network, followed by positions as Traffic Coordinator and Traffic Associate Manager. She started her audio and radio career as Continuity Coordinator for Dial Global.

Gemini XIII Co-Founder/CEO Spencer Brown said, "This step marks the first of many in establishing Gemini's first-class sales and marketing capabilities. Erica and Jaci are experienced audio experts, and we are thrilled to have them join our team."