Westwood One Signs New Multi-Year Deal with Benztown

RADIO ONLINE | Tuesday, August 16, 2022

Benztown

Cumulus Media's Westwood One inks a new deal to extend its partnership with Benztown, a radio imaging company. The two companies first partnered in 2011, creating production and imaging libraries. With the new multi-year agreement, Benztown will continue to provide radio imaging, production, voiceover, programming and jingles services for Cumulus-owned stations and Westwood One syndicated programming. Westwood One will continue to represent the barter inventory for Benztown Branding, Benztown Voice and Hollywood Radio Networks.

"We are committed to partnering with companies that provide best-in-class services for our affiliates," said Suzanne Grimes, Executive Vice President, Marketing, Cumulus Media and President, Westwood One. "By extending our partnership with Benztown, our affiliates will be able to create the radio magic that listeners remember and advertisers seek for many years to come."

"We're honored to extend our long-term partnership with Cumulus Media and Westwood One. Together, we share a passion to ignite the sound of radio brands and podcasts around the globe," said Benztown President Dave "Chachi" Denes. "We thank the Cumulus Media team for their support and belief in what we do and look forward to continuing to do our best work together - creating and building the most exciting brands in audio with the industry's most talented professionals."