Sylvia Banderas Coffinet Named CEO of Latino Media Network

RADIO ONLINE | Tuesday, May 2, 2023

Latino Media Network

Latino Media Network appoints Sylvia Banderas Coffinet as CEO. She joins founders Stephanie Valencia and Jessica Morales Rocketto in scaling the Latina owned multi-platform audio & media company. Banderas Coffinet will oversee finance, operations, corporate strategy, and development for LMN. She will be based in New York City. Most recently, she served as General Manager, Marketing Equity & Inclusion Partnerships for Vox Media.

"We are ecstatic about having Sylvia join LMN as CEO," said Valencia and Rocketto. "Latinos are the 'X factor' in the U.S. today -- driving population growth and the cultural trajectory of the country. At a moment like this, there should be more Latino owned media platforms to provide culturally relevant content for our community. With Sylvia's deep experience and leadership, we will build a cutting edge multi-platform media company that will be able to serve this critical demographic in the country."

"I am thrilled to join LMN at this exciting time of growth for the company and Latino serving and Spanish language media markets," said Banderas Coffinet. "Hispanics are the engine for economic growth in today's America and I could not be more optimistic about the commercial and cultural potential of this moment. It is exciting to be part of a team that is Latina owned and operated, building media for us, by us."

Banderas Coffinet's background also includes Chief Revenue Officer & Publisher at HELLO & ¡HOLA! Media Inc., National Advertising Director at PEOPLE en Español, and Beauty Director roles at Conde Nast's Glamour and Latina Media Ventures's Latina Magazine.

LMN recently closed on its acquisition of 17 radio stations in ten cities from Univision, which it says was the largest radio deal of the past three years.