Spotset Media Reaches Record 19.6 Million Weekly

RADIO ONLINE | Tuesday, June 9, 2026 | 3:42pm CT

Spotset Media

Spotset Media has reached a record weekly audience of 19.6 million Adults 18+, according to Nielsen's Fall 2025 audience estimates, marking the largest reach in the Memphis-based company's nearly 30-year history.

The audio network, which connects advertisers with consumers through more than 100 U.S. radio outlets, said the milestone reflects continued growth in key markets and audience segments while reinforcing radio's ability to deliver both national scale and local relevance.

Spotset said its network allows advertisers to access nearly 20 million consumers each week through a single media buy, offering broad reach while leveraging the trust and community connections associated with local radio stations.

"Advertisers don't need more media options, they need more effective ones," said Howard Robertson, Founder and CEO of Spotset Media. "Our network helps brands achieve national scale while maintaining the trust and authenticity that only local media can provide. That's a combination that's becoming increasingly difficult to find in today's fragmented media marketplace."

The company noted that radio continues to be one of the nation's most widely used media platforms. According to Nielsen, radio reaches 93% of American adults each week despite increased competition from streaming services, podcasts, social media and other digital channels.

Founded in Memphis in 2000, Spotset Media has grown into what it describes as the nation's largest aggregation of Black-owned and independently owned radio stations. The network focuses on helping advertisers engage diverse audiences through locally trusted voices and community-based media outlets.

To illustrate the scale of its audience, Spotset pointed to Nielsen data showing that CBS's primetime drama "Tracker" reaches approximately 16.5 million viewers weekly, compared with the network's 19.6 million weekly radio listeners.

"Audience size matters, but influence matters more," said Ryan Robertson, President of Spotset Media. "We always say that radio DJs are the original influencers. Our network connects brands with trusted local voices and culturally relevant audiences in communities that shape consumer trends nationwide and even globally."