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Radio Daily for Thursday, March 27, 2025
Frequency Debuts Premium Publisher Network for Podcast Ads
Frequency, a provider of workflow automation and ad management solutions, has announced the introduction of its Frequency Premium Publisher Network (PPN), aimed at enhancing podcast advertising. The PPN is designed to offer a curated inventory across top creator networks, marrying
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Nielsen's New 3-Minute Qualifier Reveals Significant Rise
In a significant update to radio audience measurement, Nielsen has introduced a new 3-minute quarter-hour qualifier, and the initial results are promising. According to the first two months of data gathered with this modernized approach, there has been a 13% year-over-year increase
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Gate City Withdraws Nominees from Saga's Board
Gate City Capital Management (Gate City), in a surprising move, has officially withdrawn its nominees for election to the board of Saga Communications. The withdrawal was formalized in a letter dated March 26, 2025, addressed to Saga's corporate secretary, indicating a significant
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Alyssa Siebken Promoted to APD at KOPW-FM in Omaha
NRG Media promotes Alyssa Siebken, known on air as HBIC, "Head Biscuit In Charge," to Assistant Program Director at Urban KOPW (Power 106.9) in Omaha. Siebken, a veteran personality and a familiar voice on the Omaha airwaves, steps into her new role after a successful stint hosting "Chef West And The Morning
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Radio Continues to Dominate the Automotive Dashboard
In the bustling world of automotive advertising, the dashboard remains a battleground for marketers aiming to capture the attention of consumers on the move, according to a report from Katz Radio Group. Despite an array of digital distractions, AM/FM radio maintains its supremacy in
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Eric Allen to Depart WYXB-FM in Indianapolis After 6 Years
WYXB-FM (B105.7)/Indianapolis Music Director and afternoon host Eric Allen has announced he will be leaving his post this Friday. Allen's departure marks the end of a notable six-year tenure at the Radio One AC outlet highlighted by his engaging presence and strong audience connection. Allen, a veteran
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Triton Digital Reveals Spreaker Integration within Sounder
Triton Digital has unveiled a significant upgrade to its Spreaker podcast platform through the integration of Sounder, an AI-powered audio intelligence platform. This development promises to transform how advertisers target audiences by enabling contextual targeting beyond
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Top Podcast Advertisers Reduce Spending in Early 2025
The first quarter often presents hurdles for media companies looking to boost ad revenue, a trend that was evident in recent data. According to Magellan AI, eleven of the top fifteen podcast advertisers reduced their ad spending in February, 2025. BetterHelp led the pack as the highest spender in podcast
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Audacy Regional President Doug Abernethy Announces Departure
Doug Abernethy has announced his departure from Audacy, where he has served as Regional President. His final day with the company will be May 9, marking the end of an over ten-year tenure with the company and a distinguished 36-year career in the field. In a note to his colleagues obtained by RADIO
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Report: EMF to Acquire KDHX/St. Louis for $4.35 Million
Variety KDHX (88.1)/St. Louis, known for its live, local music and specialty shows, is set to be acquired by Educational Media Foundation (EMF), the parent company of K-LOVE and Air1, following a bankruptcy filing. The sale, reported by St. Louis Public Radio, involves the station's license and broadcast
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