Arbitron Details July PPM Sample Quality Metrics

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Arbitron has released a summary of sample quality metrics for the July, 2009 local market PPM survey report (June 25-July 22). On average, across the 20 PPM currency markets for July, PPM panels delivered Persons 6+ at 102% of sample targets. 18-54 samples reached 98% of targets, while Black Persons 6+ hit targets at 104% and Hispanic Persons 6+ reached targets at 118%.

On average, in the eight PPM markets that qualify for Spanish-language weighting, PPM panels delivered Hispanic Spanish-Dominant sample targets at 126%; and Hispanic English-Dominant sample targets at 118%.

Among Persons 18-34, the average performance across the 20 markets is 91% of the sample target. By race/ethnicity, Black Persons 18-34 averaged 85% of the sample target; Hispanic Persons 18-34 averaged 103% of the sample target and Other Persons 18-34 averaged 89%.

In-tab rate for Persons 6+ across the 20 PPM-currency markets for July averaged 74%. Compared to the June, the average in-tab rates for the July PPM survey for Persons 6+ remained unchanged at 74%. Average Persons 18-34 in-tab rates changed from 71 to 70%. Black Persons 18-34 in-tab rates changed from 66% to 60%, and Hispanic remained at 72%.