Nielsen Ratings

July 2025

Nielsen Ratings

July 2025 Trends

Richmond VA

Radio Business News

Bustos Media to Acquire KXXO/Olympia from 3 Cities

Bustos Media

Bustos Media Holdings has signed an agreement to acquire AC KXXO-FM (Mixx 96.1) in Olympia, WA from 3 Cities Inc. An application has been filed with the FCC, and 3 Cities will continue to operate the station until the transaction receives regulatory approval. Terms of the deal were More

Podcasts Account for One-Fifth of Ad-Supported Audio

Nielsen

Nielsen has released its latest Podcasting Today report, highlighting continued growth in podcast listening and advertising effectiveness. According to the report, podcasts represent 19% of daily ad-supported audio time among U.S. adults, second only to radio at 64%. Among More

Media Monitors Expands Radio Ad Coverage Nationwide

John Fix

Media Monitors, the commercial ad occurrence measurement firm, has announced two major enhancements designed to strengthen the role of AM/FM radio in media mix modeling and attribution analysis. This week's Cumulus Media | Westwood One Audio Active Group blog features a piece from John Fix, formerly of P&G. More

FCC Approves Alpha Media Transfer to Connoisseur Media

Connoisseur Media

The FCC's Audio Division has approved the transfer of control of Alpha Media Licensee LLC from Alpha Media Holdings Inc. to Connoisseur Media Holdco, Inc., granting a waiver of the agency's Local Radio Ownership Rule to allow the deal to proceed without requiring the sale of any More

Urban One Reports Steep Q2 Loss on Revenue Decline

Urban One

Urban One, Inc. posted a sharp second-quarter loss as lower advertising sales and substantial impairment charges weighed on results. For the quarter ended June 30, the Silver Spring, MD-based media company reported net revenue of $91.6 million, down 22% from $117.7 million a year More

Centennial Broadcasting Expands in Fredericksburg VA

WGRQ-FM & WGRX-FM

Centennial Broadcasting II, LLC has reached an agreement to acquire Classic Hits WGRQ-FM (95.9) and Country WGRX-FM (104.5) from Telemedia Broadcasting, Inc. and longtime Fredericksburg, VA station owner Carl Hurlebaus. The two stations will join Centennial's existing Fredericksburg cluster, which includes More

BIA Lowers 2025 U.S. Local Advertising Forecast

BIA Advisory Services

BIA Advisory Services has revised its 2025 U.S. Local Advertising Forecast, projecting total local advertising revenue to reach $169 billion this year -- a 2.4% decline from 2024. The updated estimate is also 1.5% lower than BIA's earlier forecast of $171.4 billion. Excluding political advertising, BIA More

Salem Media Reports Q2 2025 Loss on Lower Revenues

Salem Media Group

Salem Media Group posted a net loss of $17.6 million for the second quarter ended June 30, compared to net income of $2.3 million in the same period last year, as lower revenues and a $25.2 million impairment charge on broadcast licenses weighed on results. Total net revenue fell More

Radio Dominant Audio Platform for Black Consumers

Nielsen

A new Nielsen report highlights the enduring power of AM/FM radio among Black audiences, showing the medium's unmatched reach, cultural influence, and advertising effectiveness in 2025. According to Audio Today 2025: The Power of Radio Among Black Consumers, 92% More

Beasley Reports Lower Q2 Revenue, Digital Share Up to 25%

Beasley Broadcast Group

Beasley Broadcast Group reported a 12.3% year-over-year drop in second quarter net revenue to $53 million, as softness in the traditional audio advertising market outweighed gains in digital. On a same-station basis, revenue declined 11.1%. Operating income for the quarter ended More

Study: Sports Audio Tops List for Most Avid NFL Fans

Audacy

A new study from Vision Insights and Audacy reveals that the most passionate NFL fans are tuning in through sports audio, including Sports/Talk radio, live play-by-play, and sports podcasts -- and they're more engaged than those watching games on TV or following teams on social media. According to the More

Q2 Podcast Ad Spending Surges 28% Year-Over-Year

Magellan AI

Podcast advertising spending continued its upward trajectory in the second quarter of 2025, climbing 28% year-over-year and 17% over Q1, according to Magellan AI's latest Podcast Advertising Benchmark Report. The analysis, based on nearly 95,000 episodes from top shows, found a total estimated ad load of More

iHeartMedia Q2 Revenue Up 0.5% to $934 Million

iHeartMedia

iHeartMedia reported second-quarter 2025 revenue of $934 million, up 0.5% year-over-year, as gains in its Digital Audio Group offset declines in its traditional broadcast business. Excluding political revenue, total revenue rose 1.5%. GAAP operating income reached $35 million, a sharp turnaround from a More

AM/FM Radio Dominates In-Car Listening, Study Finds

Cumulus Media and Westwood One

For the third consecutive year, Cumulus Media | Westwood One's Audio Active Group has analyzed Edison Research's "Share of Ear" study to measure in-car audio habits among U.S. drivers. The findings show AM/FM radio maintaining a dominant position both in total listening time and in the ad-supported audio More

Report: Radio Leads All Media in Reach Across Demos

Katz Radio Group

New findings from Nielsen, with added insights from Edison Research's Share of Ear, reaffirm AM/FM radio's position as the leading media platform in the U.S., with unmatched reach and usage across every major demographic -- this according to data, highlighted by Katz Radio Group. More

Cumulus Reports Q2 2025 Results Amid Industry Headwinds

Cumulus Media

Cumulus Media reported results for the second quarter ended June 30, highlighting both progress in digital revenue initiatives and continued pressure across the broader advertising market. The company posted total net revenue of $186 million for the quarter, down 9.2% from the same period in 2024. Net loss More

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