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April 2025 PPM

Nielsen Ratings

April 2025 Trends

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Radio Business News

Katz: Brands Missing Key Consumers by Overlooking Radio

Katz Radio Group

A new analysis from Katz Radio Group, based on Nielsen Scarborough data, highlights a major blind spot in media buying strategies: consumers who are under-engaged with both television and the internet -- but still highly reachable through AM/FM radio. According to the study, 40% More

Draper Media to Acquire Five Stations from Forever Media

Draper Media

Draper Media has announced a deal to acquire five radio stations from Forever Media, expanding its broadcasting footprint across Delaware and Maryland. The acquisition includes News/Talk WDEL-AM (1150) & WDEL-FM (101.7) and Hot AC WSTW-FM (93.7) in Wilmington, DE; Country WXCY-FM (103.7) in More

Audiobook Industry Surges as Sales Hit $2.22 Billion

Edison Research

Audiobook sales in the U.S. soared to $2.22 billion in 2024, marking a 13% year-over-year increase and signaling a strong return to double-digit growth for the industry, according to the Audio Publishers Association (APA). The gains are largely fueled by digital audiobooks, which now account for 99% of total More

New Study Finds Visual Radio Ads Boost Purchase Intent

Quu Inc.

A new national study from Quu Inc., conducted by research firm Quantilope, has revealed that visual radio ads displayed on vehicle dashboards lead to major increases in brand awareness, favorability, and consumer action -- particularly among heavy radio listeners. The study, conducted in March and April More

Judge Approves $8.75M Sale of KDHX to Christian Broadcaster

KDHX-FM in St. Louis

A federal bankruptcy judge has approved the $8.75 million sale of KDHX-FM's broadcast license and assets to Gateway Creative Broadcasting, the evangelical Christian nonprofit behind JOY FM 99.1 and BOOST Radio in St. Louis. U.S. Bankruptcy Judge Kathy Surratt-States ruled Monday night after an eight-hour More

Underspending in AM/FM Radio Hurts ROI, Says John Fix

John Fix

Former Procter & Gamble media executive John Fix, now a media analytics consultant, is urging advertisers to take a closer look at how they evaluate the effectiveness of AM/FM radio campaigns. In a new blog post for Cumulus Media | Westwood One's Audio Active Group, Fix argues that many advertisers More

Podcast Ads Lead U.S. Media in Ad Recall and Trust

Sounds Profitable

Podcast advertising outperforms all other media platforms when it comes to ad recall and consumer trust, according to a new study released by Sounds Profitable, the podcasting trade association. Entitled The Advertising Landscape: Trust and Attention, the study is the largest public analysis of podcast More

FCC Reinstates Licenses for Texas Stations KYKM and KTXM

Federal Communications Commission (FCC)

Just days after revoking the licenses of two Texas radio stations over unpaid regulatory fees, the Federal Communications Commission (FCC) has reversed its decision and reinstated the broadcast authorizations for KYKM-FM in Yoakum and KTXM-FM in Hallettsville, known as Texas Thunder Radio. In an order More

Bustos Media Acquires Radio Caliente 97.9 in Milwaukee

W250BN (Radio Caliente 97.9) in Milwaukee

Bustos Media of Wisconsin has agreed to acquire Radio Caliente 97.9 FM, formerly WJTI and now operating as W250BN, from El Sol Broadcasting. The sale is pending FCC approval. The deal comes as Bustos Media celebrates its 20th anniversary of serving the Hispanic market in Milwaukee. The company's Milwaukee More

Spanish Broadcasting System Posts $5.6 Million Q1 Loss

Spanish Broadcasting System

Spanish Broadcasting System reported a net loss of $5.6 million for the first quarter ended March 31, 2025, compared to a loss of $1.6 million in the same quarter a year ago, as declines in core advertising revenue and special events weighed heavily on results. Net revenue for More

Warshaw Sues Soros Fund Over Alleged Broken Deal

Jeff Warshaw

Jeff Warshaw, CEO of Connoisseur Media, has filed a lawsuit against Soros Fund Management (SFM) and its media executive Michael Del Nin, claiming they reneged on a deal that would have made him CEO of Audacy or entitled him to a share of the profits from SFM's acquisition of the company. The complaint, More

JOY FM Wins KDHX Auction, Faces Legal Challenge

JOY FM

JOY FM has won the bidding war for embattled community radio station KDHX (88.1) in St. Louis, placing a final offer of $8.75 million during a bankruptcy court auction Friday. The Des Peres-based Christian music broadcaster, formally known as Gateway Creative Broadcasting Inc., edged out national competitor More

FCC Revokes Licenses for Two Texas Radio Stations

Federal Communications Commission (FCC)

The Federal Communications Commission (FCC) has revoked the licenses of KYKM-FM in Yoakum, Texas, and KTXM-FM) in Hallettsville, TX, known as Texas Thunder Radio, after their licensee, Kremling Enterprises, Inc., failed to pay regulatory fees totaling $14,222.60 spanning fiscal years 2017 through 2024. More

MediaCo Reports Significant Q1 2025 Revenue Growth

MediaCo

MediaCo Holding reported financial results for the first quarter ending March 31, 2025, showcasing a substantial year-over-year revenue increase, primarily driven by the full integration of Estrella Broadcasting's assets. The company posted revenues of $28.03 million, a significant rise from $6.71 million in More

Report: Marketers Shift Tactics Amid Budget Cuts

Nielsen

Marketers around the globe are recalibrating their strategies in 2025 as economic uncertainty, evolving technologies, and shifting consumer behavior reshape the advertising landscape, according to Nielsen's 2025 Annual Marketing Report. The survey of 1,400 senior marketing More

Zoellner Media Group to Acquire CMG Tulsa Radio Stations

Zoellner Media Group

Tulsa-based Zoellner Media Group has entered into a definitive agreement to purchase all of Cox Media Group's radio outlets in Tulsa, marking the company's first major foray into local broadcasting. Terms were not immediately disclosed. Upon completion of the transaction, Zoellner Media Group will acquire More

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