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iHeartMedia Q3 Revenue Rises 3.3% as Podcasts Gain


iHeartMedia
iHeartMedia

iHeartMedia reported third-quarter revenue of $1.03 billion, up 3.3% from a year earlier, as growth in podcasting and political advertising offset declines in broadcast and network revenue. Excluding political advertising, revenue rose 0.9%.

The company posted operating income of $73 million, compared with an operating loss of $116.3 million a year earlier. Its net loss narrowed to $8.2 million from $65.8 million, while adjusted EBITDA fell to $170.5 million from $204.8 million.

Digital Audio Group revenue rose 13.8% to $388.7 million. Podcast revenue climbed 24.4% to $173.7 million, driven by stronger advertiser demand, while other digital revenue increased 6.4% to $215 million. Higher content and marketing costs contributed to a 2.3% decline in the segment's adjusted EBITDA to $127.4 million.

Multiplatform Group revenue fell 4.9% to $562.4 million and was down 7% excluding political advertising. Broadcast revenue declined 4.5% on weaker spot sales, while network revenue fell 12%. The segment's adjusted EBITDA dropped 42.9% to $68 million. Audio & Media Services Group revenue rose 22.6% to $81.6 million, helped by political and digital advertising.

Chairman and CEO Bob Pittman said the continued rollout of iHeartMedia's AudioGraph platform could improve broadcast radio performance by making inventory available the way advertisers want to buy it. The company expects about $400 million in programmatic revenue in 2027, including approximately $100 million in incremental broadcast radio programmatic revenue. It also expects to begin reporting podcasting as a separate segment in 2027.

For the fourth quarter, iHeartMedia expects revenue to increase by a mid-single-digit percentage and adjusted EBITDA to range from $135 million to $185 million. The company projects full-year adjusted EBITDA of $550 million to $600 million and free cash flow of about $50 million.

SiriusXM Names Tubi's Anjali Sud CEO, Succeeding Witz


Anjali Sud
Anjali Sud

SiriusXM has named Tubi CEO Anjali Sud its next Chief Executive Officer, effective January 1, 2027. She will succeed Jennifer Witz, who is stepping down after nearly six years as CEO and will remain an adviser to the company through the end of 2027.

Sud has served as an independent director on SiriusXM's board since March 2025 and will retain her board seat. She has led Tubi since 2023, overseeing its international expansion and growth to more than 110 million monthly active users, according to SiriusXM. She previously served as CEO of Vimeo, where she took the company public, and held roles at Amazon and Time Warner.

SiriusXM Board Chairman Greg Maffei cited Sud's experience growing audiences and running businesses supported by both advertising and subscriptions. He said her time on the board had also given her a close understanding of the company's strategy.

"Premium audio experiences will be more important than ever to the future of entertainment, and I believe SiriusXM can evolve to lead that future," Sud said.

Witz spent nearly 25 years at SiriusXM. Maffei credited her with expanding the company's presence in vehicles and rolling out its 360L platform, securing an exclusive advertising partnership with YouTube and building its podcast network. He said SiriusXM has returned to revenue growth and is generating near-record free cash flow.

"Leading SiriusXM has been the most meaningful experience of my career," Witz said. "I am particularly proud of what our team has accomplished in strengthening the subscriber experience, expanding our advertising business, and unlocking greater value across our broader portfolio."

Crime Junkie, iHeart Lead October Podtrac Rankings


Podtrac
Podtrac

AudioChuck's "Crime Junkie" held the top spot in Podtrac's October 2026 U.S. podcast rankings, while iHeart Audience Network led the U.S. publisher and network chart with 64.3 million unique audience members and 294.7 million downloads and plays.

The top five podcasts were unchanged from September. The New York Times' "The Daily" ranked second, followed by "NPR News Now," "Up First from NPR" and "Dateline NBC."

"Pod Save America" climbed two spots to No. 6, and "Stuff You Should Know" rose one spot to No. 10. "The Ezra Klein Show" made the biggest gain in the top 20, moving up four places to No. 12.

On the U.S. publisher and network chart, iHeartPodcasts ranked second with 35.3 million unique audience members and 173.0 million downloads and plays. NPR Sales Network placed third with an audience of 19.7 million, followed by Vox Media at 7.6 million and The Walt Disney Company at 7.4 million.

Podtrac said most ranked publishers and networks grew month over month on both its U.S. and global charts. DailyWire led the reported U.S. audience gains at 20%, followed by PRX at 19%. The Volume and ReVolver Podcasts each gained 14%, while Vox Media rose 13%. iHeart Audience Network's U.S. audience grew 12%, and iHeartPodcasts gained 10%.

Fox Audio Network posted the largest U.S. increase in downloads and plays among the gains highlighted by Podtrac, up 18%. On the separate Global Multi-Channel ranking, Fox Audio Network and PRX each recorded an 18% increase in combined downloads, views and plays, followed by The Volume at 13% and DailyWire at 11%.

Podtrac ranks individual shows by unique U.S. monthly audience and includes only shows that participate in its measurement for the full month.

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Westwood One Blog Makes Case for Brand Building


Cumulus Media and Westwood One
Cumulus Media and Westwood One

Advertisers can generate stronger sales growth by pairing promotions that reach shoppers ready to buy with campaigns that build familiarity among future customers, according to a review of advertising effectiveness research by the Cumulus Media | Westwood One Audio Active Group.

Chief Insights Officer Pierre Bouvard cites a WPP Media study of 1.2 million purchase journeys across 47 countries that found 84% of purchases were effectively decided before shopping began. He also points to the Ehrenberg-Bass Institute's 95/5 rule, which holds that only a small fraction of potential buyers are in the market at any given time. For advertisers, the two findings point to the value of being known before a customer needs the product or service.

The blog draws on research by Les Binet and Peter Field showing how sales promotions can produce a short-term lift that fades once the offer ends. Bouvard says relying too heavily on those campaigns can leave sales flat and raise the cost of acquiring customers as existing demand is used up.

A WARC analysis cited in the post found that an even split between brand building and performance marketing generated 27% more revenue growth after one month than spending entirely on performance tactics. The advantage reached 40% at up to six months and 50% beyond six months.

Bouvard also urges advertisers to track customer growth, revenue and profit alongside return on investment. A small campaign can generate a high rate of return while adding little to overall profit, he writes. The post also cites Ehrenberg-Bass research showing that sales for small brands fell by half by the second year after they stopped advertising.

The post is the first in a two-part series on advertising effectiveness. The second installment will examine what makes advertising creative effective.

Read the full blog post here.

Podcast Ad Spending Rises 18% in Q3, Says Magellan AI


Magellan AI
Magellan AI

Podcast advertising spending increased 18% year-over-year in the third quarter of 2026, according to Magellan AI's latest Podcast Advertising Benchmark Report. Despite the annual growth, spending declined 1% from the second quarter as advertisers pulled back during July and August before rebounding in September.

September spending finished 13% above the second quarter's average monthly level, following July at 89% and August at 95% of that benchmark.

The report found that the 10 largest podcast advertisers spent an estimated $142 million during the quarter, an 8% increase from Q2. Quince led all advertisers with $23.2 million, followed by BetterHelp at $17.7 million, Amazon at $16.8 million, Toyota at $15.4 million and T-Mobile at $14.2 million.

Rounding out the top 10 were Google ($11.8 million), DraftKings ($11.2 million), SimpliSafe ($10.7 million), Shopify ($10.6 million) and OpenAI ($10.3 million). Seven of the top 10 advertisers also appeared on the previous quarter's list, while Google and OpenAI were new to the top 10 over the past year.

Financial Services remained the largest advertising category, generating an estimated $110.9 million in spending, up 27% from a year earlier. Business Services and Software followed at $95.2 million, an increase of 37%, while Consumer Services and Software accounted for $84.7 million, up 15%.

Among the fastest-growing categories on a quarterly basis, Grocery advertising jumped 42% to $8.4 million, followed by Education, up 38% to $35.5 million, and Pet products, up 26% to $15.1 million. Automotive spending increased 20% to $60 million.

Magellan AI also identified 1,468 brands advertising on podcasts for the first time during Q3, with average spending of $30,700 per new advertiser. Sports podcasts attracted the largest share of new brands, with 270 advertisers, or 18% of the total. News podcasts followed with 142 new brands, representing 10%.

Advertising continued to concentrate among the most popular podcasts. Shows ranked in the top 500 accounted for 52% of estimated spending, up from 49% in Q2. Podcasts ranked 501 through 3,000 captured 29%, while those ranked below 3,000 accounted for 19%.

Meanwhile, the amount of podcast content devoted to advertising continued to increase. Average ad load reached 8.86% in Q3, compared with 8.75% in Q2 and 8.31% during the same period last year. Sports podcast ad loads increased from 8.14% to 9.54% year-over-year.

The report also found that 30-second commercials remained the most common advertising format, accounting for 41% of detected ads. Mid-roll placements represented 53% of advertising, compared with 27% for pre-roll and 20% for post-roll.

Brand awareness campaigns accounted for 59% of podcast advertising spending, followed by direct response at 39% and tune-in campaigns at 2%. Spending on tune-in campaigns increased 57% quarter-over-quarter, while direct response and brand awareness spending declined slightly.

For the report, Magellan AI analyzed 102,059 episodes of popular U.S. podcasts, using its proprietary advertising detection and spending estimation technology to evaluate advertiser activity, placement, ad loads and industry trends.

FCC Chairman Carr Names Will Holloway Legal Advisor


Will Holloway
Will Holloway

FCC Chairman Brendan Carr has named Will Holloway a legal advisor in his office. Holloway most recently advised Commissioner Trusty, leading legal and policy analysis on wireless, space, international, engineering and technology, and public safety issues.

"Will began his career at the FCC as an honors attorney, and I look forward to drawing on his counsel on a range of matters," Carr said.

Before joining Trusty's office, Holloway served as counsel to the FCC's Broadband Data Task Force, where he worked on implementation of the Broadband DATA Act and the agency's Broadband Data Collection. He previously focused on broadband mapping and wireless infrastructure as an attorney advisor in the Wireless Telecommunications Bureau.

Holloway joined the FCC as an honors attorney in the bureau's Competition and Infrastructure Policy Division. He earned his law degree from the Catholic University of America's Columbus School of Law and his undergraduate degree from Sewanee: The University of the South.

WTMX Team Helps Raise $311,121 to Fight Breast Cancer


WTMX-FM (101.9 The Mix) Chicago
WTMX-FM (101.9 The Mix) Chicago

WTMX-FM (101.9 The Mix) in Chicago says its "Men of the Mix" team helped raise $311,121 for the American Cancer Society's Men Wear Pink campaign, finishing first among Chicago teams in total funds raised.

Now in its seventh year, the station's effort is led by "The Morning Mix" host Chris Petlak. This year's campaign took on personal significance for the station following morning co-host Nikki Chuminatto's breast cancer diagnosis.

A partnership with Chick-fil-A brought in $29,572 through a September 5K run and walk, live broadcasts from restaurants in Homewood and Waukegan, and a weeklong "Cookies for a Cause" campaign.

The team also held its annual comedy fundraiser at Zanies Rosemont for a fourth consecutive year. The sold-out event featured stand-up comedy and live performances of segments from "The Morning Mix" and "Afternoon Mix."

"I'm continually amazed by the generosity of our Mix listeners and the Chicago community," said Petlak, who serves on the Executive Men Wear Pink Committee.

WTMX Vice President of Brand and Content Chris Eagan credited listeners and the work of Petlak, Whip and McCabe for the team's first-place finish.

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P1 Study: Christmas Fans Favor Later Radio Start


P1 Media Group
P1 Media Group

Christmas classics remain strong listener favorites, but a growing majority would prefer radio stations to wait until Thanksgiving or later before switching to all-holiday programming, according to P1 Media Group's 2026 "America's Top 100 Christmas Songs" study.

The nationwide survey, sponsored by GoldDisc by TM Studios, found that 56% favor a Thanksgiving-or-later launch, up from 49% in 2025. Just 18% prefer an early November start, down from 23% last year and 31% in 2024.

Thanksgiving was the most popular starting point at 28%, followed by mid-November at 26% and the beginning of December at 25%. Another 3% preferred mid-December.

"Christmas music continues to be one of radio's most powerful audience magnets," said P1 Media Group Founder and Partner Ken Benson. "The Nielsen ratings demonstrate its extraordinary ability to attract listeners, but our research also reveals an important shift. While Americans still love their Christmas classics, they're becoming more selective about when they want the holiday season to begin."

P1 surveyed 400 radio listeners ages 25-54 across the nation's top 50 radio markets, testing the appeal of the 100 most-played Christmas recordings from the 2025 holiday season, as measured by Mediabase.

Bobby Helms' 1957 recording of "Jingle Bell Rock" again ranked first, earning an appeal score of 80.80 on a 100-point scale. It has led the study in nine of the past 10 years.

Jose Feliciano's "Feliz Navidad" placed second, followed by Andy Williams' "Sleigh Ride," Frank Sinatra's "Jingle Bells" and Bing Crosby's "It's Beginning to Look a Lot Like Christmas."

Three versions of "Jingle Bell Rock" finished in the top 10: Helms at No. 1, Brenda Lee at No. 6 and Daryl Hall & John Oates at No. 7. The Hall & Oates recording received the highest percentage of "Love" ratings among all songs tested, at 59.66%.

Older recordings continued to anchor the rankings. Fifty-five of the top 100 were released before 1980, including 22 from the 1950s and 19 from the 1960s. Overall, 34 recordings earned appeal scores of at least 75, while 87 scored 70 or higher.

Preferences varied by demographic. Sinatra's "Jingle Bells" led among women, while David Foster's "Carol of the Bells" topped the rankings among men. Adults ages 45-54 gave the overall library its highest average score, at 77.10, compared with 74.11 among ages 25-34 and 71.60 among ages 35-44.

Contemporary titles also found an audience. Ariana Grande's "Santa Tell Me" ranked No. 43 overall and scored 80.85 among adults ages 25-34. Kelly Clarkson's "Underneath the Tree" placed No. 83.

Listeners' preferences for ending the holiday format were divided. Forty-two percent favored continuing through New Year's Eve, down from 48% in 2025 and 52% in 2024. Another 33% preferred ending December 26, while 20% selected Christmas Day.

"Successful Christmas programming isn't just about playing the right songs," said Benson. "It's about understanding your audience, knowing when they're ready for the season to begin, and delivering the right mix of familiar favorites and contemporary hits."

Nielsen: Radio, Podcasts Capture 83% of Ad-Supported Audio


Nielsen
Nielsen

Radio and podcasts accounted for 83% of daily ad-supported audio listening time in the third quarter of 2026, according to Nielsen's latest edition of "The Record," which draws on Nielsen and Edison Research data.

U.S. consumers spent an average of three hours and 55 minutes daily with audio. Within ad-supported listening, streaming music services accounted for 15% of time. The analysis excludes music and music video consumption on YouTube.

Radio's monthly reach totaled more than 242 million U.S. adults, or 92%, ahead of TV-connected devices at 90%, smartphones at 87% and live and time-shifted television at 85%. Radio reached 92% of Black adults, 93% of Hispanic adults and 87% of adults ages 18-34.

Approximately 65% of adult radio listening occurred away from home, primarily in vehicles, rising to 73% during weekday drive times. AM/FM radio represented more than 80% of ad-supported audio listening in the car.

News/Talk remained the leading radio format, capturing a 10.2% share of total listening among adults 18 and older and 11.5% among those 35 and older. Adult Contemporary led music formats with a 7.1% share among adults 18 and older, increasing to 7.9% among adults 18-34.

Country and Classic Hits each earned a 5.8% share among adults 18 and older, followed by Classic Rock at 5.2% and Urban AC/R&B at 5.0%. All Sports captured 4.5%, while Pop CHR accounted for 4.1%.

Among adults 18-34, Country and Pop CHR each posted a 6.4% share. Hot AC and Classic Hits each attracted 5.5%, while Urban Contemporary/Hip-Hop/R&B reached 4.5% and Alternative earned 4.4%.

Spoken-word programming commanded a substantially larger portion of listening to AM/FM station streams. News/Talk, All Sports and All News collectively accounted for approximately 36% of station streaming among adults 18 and older, compared with roughly 17% of total radio listening.

News/Talk led station streaming among adults 18 and older with a 22.1% share, rising to 24.2% among adults 35 and older. All Sports was the top streamed format among adults 25-54 at 13.0% and accounted for 10.3% among adults 18 and older.

Among adults 18-34, AC led station streaming at 13.1%, followed by All Sports at 11.9%, News/Talk at 8.5% and Pop CHR at 7.2%.

The format findings include both over-the-air listening and digital streams of AM/FM stations, with streaming shares also reported separately. "The Record" tracks average daily audio usage and listening shares across U.S. audiences.

Newsmax to Buy Miami's WAQI, WQBA for $1.8 Million


Newsmax Radio
Newsmax Radio

Newsmax has confirmed plans to acquire Miami AM stations WAQI (710 Radio Mambi) and WQBA (1140) from Latino Media Network for a reported $1.8 million. The deal would mark Newsmax's entry into radio station ownership. The company expects to begin operating and programming the stations in the coming months, subject to FCC and other regulatory approvals and customary closing conditions.

Newsmax plans to expand Radio Mambi's Spanish-language news, talk and commentary, with a focus on Cuban American listeners and South Florida's broader Hispanic community. The company also plans to distribute Radio Mambi content online and through social media to reach a national audience.

"Radio Mambi is an institution," said Newsmax CEO Chris Ruddy. "For decades, it has been the voice of a community that understands the value of freedom because it has fought to preserve it."

Newsmax said it will invest in local programming, community outreach and expanded news coverage for listeners in Miami-Dade, Broward and Monroe counties. The announcement did not specify a format for WQBA.

"WAQI and WQBA have deep roots in South Florida, and we look forward to building on their legacy while creating new opportunities to inform, engage, and connect with their audiences," said Ralph Renzi, CEO of Newsmax Radio and Audio.

The company's announcement did not disclose financial terms. Earlier media reports put the price at $1.26 million for WAQI and $540,000 for WQBA. A November 6 FCC application identifies Newsmax Radio LLC as the proposed assignee of WAQI's license. Kalil & Co. served as the exclusive broker.

Both stations were part of Latino Media Network's $60 million deal for 18 stations from TelevisaUnivision announced in 2022. WQBA ended local programming in July 2025 and most recently carried Radio Marti. WAQI retained some of its Spanish-language conservative talk programming after plans to drop the lineup in December 2025.

Newsmax already streams audio from its television programming and produces the syndicated "Rob Carson Show," which airs live weekdays from noon to 3pm ET.

WDAS, Power 99 Team Up for 1,000-Turkey Giveaway


WDAS-FM and WUSL-FM Philadelphia
WDAS-FM and WUSL-FM Philadelphia

iHeartMedia's WDAS-FM and WUSL-FM (Power 99) in Philadelphia are partnering with 1-800-TruckWreck to distribute 1,000 free turkeys to local families ahead of Thanksgiving. The community giveaway will take place Monday, November 9, from 2-6pm at Sharon Baptist Church, 3955 Conshohocken Avenue in Philadelphia.

1-800-TruckWreck is donating the turkeys. Distribution will include a drive-through route around the church parking lot, with walk-up participation also encouraged.

Turkeys will be available while supplies last.

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MediaCo Extends Term Loan Maturity to November 30


MediaCo
MediaCo

MediaCo Holding Inc. has extended the maturity of its delayed-draw term loans from October 31 to November 30, 2026, subject to provisions that could require earlier repayment. The company disclosed the November 2 amendment to its first-lien credit agreement in a Form 8-K filed with the Securities and Exchange Commission.

Under the amendment, the loans could come due earlier if their maturity is accelerated or deemed accelerated. They could also come due 91 days before the maturity of other outstanding debt that exceeds a threshold specified in the credit agreement.

WhiteHawk Capital Partners LP, the administrative and collateral agent, acknowledged that certain defaults or events of default had occurred and were continuing. WhiteHawk and the lenders reserved all rights and remedies under the credit agreement and related loan documents.

MediaCo and the other loan parties reaffirmed their obligations and the security interests granted under the loan documents. They also released WhiteHawk and the lenders from known claims arising on or before the amendment date.

MediaCo expects to file the full amendment as an exhibit to its annual report on Form 10-K for the fiscal year ending December 31, 2026.

Entravision Q3 Revenue Jumps 88%, Returns to Profit


Entravision Communications
Entravision Communications

Entravision Communications reported third-quarter net revenue of $226.3 million, up 88% from $120.6 million a year earlier, driven by rapid growth in its advertising technology business and increased political advertising in its Media segment.

Net income totaled $19.0 million, or 18 cents per diluted share, compared with a net loss of $9.7 million, or 11 cents per share, in the prior-year quarter. Operating income reached $28.3 million, reversing an operating loss of $9.1 million.

The Advertising Technology & Services segment generated revenue of $177.2 million, up 133% from $76.1 million. Entravision attributed the increase primarily to growth in monthly active advertisers and revenue per advertiser, supported by investments in its platform's artificial intelligence capabilities and expanded sales capacity.

ATS segment operating profit increased 261% to $35.2 million from $9.8 million.

Media segment revenue, which includes the company's television, radio and related advertising operations, rose 10% to $49.1 million from $44.5 million. Higher broadcast advertising revenue, primarily political spending, and increased retransmission fees were partially offset by lower spectrum usage rights revenue.

The Media segment posted an operating profit of $70,000, compared with an operating loss of $3.5 million a year earlier. The release did not separately disclose radio revenue.

Combined segment operating profit increased 465% to $35.2 million from $6.2 million. Corporate expenses rose 7% to $6.8 million, primarily because of higher stock-based compensation.

For the first nine months of 2026, consolidated revenue increased 108% to $651.2 million from $313.2 million. Net income totaled $51.1 million, compared with a net loss attributable to common stockholders of $61.0 million in the same period last year.

Year-to-date ATS revenue increased 182% to $514.6 million, while Media revenue rose 4% to $136.6 million. The Media segment's nine-month operating loss widened to $8.4 million from $5.8 million.

Entravision made a scheduled $5.0 million debt payment and paid $4.6 million in dividends during the quarter. It ended September with $89.7 million in cash, cash equivalents and marketable securities, and $152.3 million in debt.

The board approved a quarterly dividend of 5 cents per share on Class A and Class U common stock, payable December 31 to shareholders of record December 17.

Jacobs Media Opens Registration for Techsurvey 2027


Jacobs Media Techsurvey 2027
Jacobs Media Techsurvey 2027

Jacobs Media has opened registration for U.S. and Canadian commercial radio stations to participate in Techsurvey 2027. The annual study will field in January and February, with a registration deadline of Friday, December 18.

The survey will examine media habits and technology adoption, providing participating stations with comparisons against national findings and data for eight to ten qualifying music and spoken-word formats.

Topics will include device ownership, on-demand media, push notifications, online newsletters, YouTube and short-form video usage. Results will be analyzed by age, generation, gender and ethnicity.

New areas of exploration include artificial intelligence's role in content and news discovery, whether the absence of AM/FM radio in a new vehicle's dashboard would be a deal-breaker, and consumer interest in folding smartphones. The study will also update commuting and work-from-home trends and examine which devices and media respondents use at the beginning and end of their days.

"In this year's survey, we will have updated trending information to track broadcast radio's digital progress, and we'll map out the most effective ways stations and their companies can optimize 'meeting the audience where they are,'" said Jacobs Media President Fred Jacobs.

Techsurvey 2026 included more than 500 participating stations across nine formats and generated nearly 31,000 responses. Previous studies have tracked developments including AI awareness, smart speaker adoption, voice technology, podcast consumption and YouTube usage.

Details on participation fees, schedules and registration are available here.

Glenn Beck Donates $5 Million to Mercury One


Glenn Beck
Glenn Beck

Premiere Networks-syndicated host Glenn Beck announced a personal $5 million donation to Mercury One during the nonprofit's 15th anniversary gala in Irving, TX.

The contribution will go to the organization's Maximum Impact Fund, which provides flexible funding for urgent humanitarian needs. According to Mercury One, the fund also helps sustain its commitment to directing all designated donations to their intended recipients.

Beck, who founded Mercury One, highlighted the organization's humanitarian work during the event, including assistance for persecuted Christians in Nigeria. He called for greater awareness of religious persecution and additional support for communities facing violence and displacement.

"We need eyes to be opened. We need countries to be opened. We need the United States to take a bold stand on this, as well," Beck said in a recent Christian Post interview about the organization's efforts.

The donation will support Mercury One's relief and rescue initiatives, which have included U.S. disaster response and international humanitarian missions through partners such as The Nazarene Fund.

Diana Flores Launches Podcast With TikTok, iHeart


''Born to Become with Diana Flores''
''Born to Become with Diana Flores''

TikTok and iHeartPodcasts have launched "Born to Become with Diana Flores," a weekly interview series joining the TikTok Podcast Network. The podcast premieres November 5, with new episodes released Thursdays.

Flores, a two-time flag football world champion and NFL and International Federation of American Football Global Flag Ambassador, will interview guests from sports, entertainment, business and culture about the experiences and decisions behind their careers.

Sports executive Sam Rapoport joins Flores for the premiere. Upcoming guests include two-time FIFA Women's World Cup champion Ashlyn Harris and sports media personality Jenny Taft.

"Behind every success is a journey filled with unexpected challenges, defining decisions, and moments of growth that deserve to be shared," said Flores. "That's what inspired me to create Born to Become."

The series draws on Flores' experience breaking barriers and helping raise flag football's international profile. Conversations will explore guests' personal challenges, turning points and lessons beyond their professional achievements.

"Diana Flores is a great example of how podcasting is creating new opportunities for athletes, creators and entertainers to build on what they've already accomplished and introduce themselves to new audiences," said iHeartPodcasts President Will Pearson.

Launched in March 2026, the TikTok Podcast Network pairs TikTok creators with iHeartMedia's podcast production, publishing and monetization resources. GEICO serves as its exclusive launch partner.

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