Advertisement
|
Top Radio News
Audacy Study Highlights Radio's Reach Among Voters
| RADIO ONLINE | Wednesday, October 14, 2026 | 12:37pm CT |
|
 |
New research from Audacy, conducted with YouGov and MRI-Simmons, highlights the role of AM/FM radio in reaching commuting voters ahead of the 2026 midterm elections. The findings suggest radio can help political advertisers expand their reach beyond traditional television and digital campaigns while connecting with voters concerned about the economy and cost of living.
According to the research, 59% of likely voters who commute identify the economy and cost of living as the most important issues influencing their vote. That figure increases to 73% among commuting homeowners with children.
The study also found that 78% of employed Americans commute to work at least two days per week, with nearly 90% traveling by car. During weekday commuting hours, AM/FM radio accounts for 82% of ad-supported audio listening, according to the findings cited by Audacy.
In an interview with Campaigns & Elections, Audacy executives Haley Teare-Lombardo and Ray Borelli discussed the challenges political advertisers face in reaching additional voters without duplicating audiences already exposed to television and digital advertising.
"We saw what everyone else was seeing - that the economy is by far the number one issues on the minds of voters heading to the polls this November," said Borelli, Audacy's Head of Research. "But when you isolate the people who are commuting to work, they're feeling the pressure so much more and it shows up in the data. They're more motivated to vote."
The research also found that audio listeners were more than twice as likely as the average voter to mention cost-of-living concerns when asked what advice they would give a candidate seeking their vote.
Audacy pointed to results from the 2022 midterm elections as evidence of radio's ability to provide incremental audience reach. In Pennsylvania, radio added an estimated 676,000 voters, representing a 10% increase beyond the television and connected TV reach of John Fetterman's campaign. In Georgia, radio added approximately 659,000 voters, an 18% increase beyond the TV/CTV reach of Raphael Warnock's campaign.
The findings underscore Audacy's position that radio can complement television and digital advertising by reaching audiences during daily commutes and providing additional exposure without relying exclusively on the same media channels.
The research was discussed in an interview published by Campaigns & Elections examining voter economic concerns, commuting habits and political advertising strategies ahead of Election Day.
Watch the full interview here.
HBCU Radio Project Receives $750K Ford Foundation Grant
| RADIO ONLINE | Wednesday, October 14, 2026 | 2:44pm CT |
|
 |
The HBCU Radio Preservation Project (HBCU RPP) has received $750,000 from the Ford Foundation to support radio stations at Historically Black Colleges and Universities (HBCUs). The funding has been distributed over the past year to help 14 stations maintain operations, address financial challenges and strengthen their long-term sustainability.
The foundation's support enabled HBCU RPP to provide unrestricted funding through a non-competitive, formula-based grant process, allowing participating stations to direct resources toward their most pressing needs.
Grant recipients have used the funding to stabilize operations, maintain essential staffing, sustain and expand programming, and upgrade broadcast and digital infrastructure. The money has also helped cover carrier fees, address budget shortfalls resulting from the loss of Corporation for Public Broadcasting (CPB) funding, and support community engagement initiatives.
The 14 stations receiving grants are WNSB (Norfolk State University), KTSU (Texas Southern University), WCLK (Clark Atlanta University), WURC (Rust College), WESM (University of Maryland Eastern Shore), WPRL (Alcorn State University), WJSU (Jackson State University), WEAA (Morgan State University), WNCU (North Carolina Central University), KJLU (Lincoln University), WRVS (Elizabeth City State University), WSSB (South Carolina State University), WJAB (Alabama A&M University) and WVAS (Alabama State University).
A portion of the grant will also provide travel stipends for station personnel attending the 2026 HBCU Radio Preservation Project Symposium, scheduled for November in Baltimore, MD.
"We are grateful to the Ford Foundation for recognizing the critical needs and importance of supporting HBCU radio stations," said HBCU RPP Director Jocelyn Robinson. "While the funds have been used to meet present day needs, they are also helping secure longevity and support the continued relevance of these stations to their communities."
Audacy Partners with Melani Sanders for New Podcast
| RADIO ONLINE | Wednesday, October 14, 2026 | 12:11pm CT |
|
 |
Audacy has announced a partnership with Melani Sanders, founder of the viral "We Do Not Care Club" movement, to launch a new podcast exploring midlife, menopause, health, relationships and personal reinvention. "The We Do Not Care Club Podcast with Melani Sanders" will debut October 21, with Audacy handling advertising sales and distribution and Sanders producing the series alongside Best Case Studios.
The 13-episode series will be available on YouTube and major podcast platforms, with new episodes released Wednesdays through January 20, 2027. Burlington and Midi Health are presenting sponsors.
Sanders, a New York Times bestselling author, speaker and entrepreneur, has built a social media following of more than 7.6 million through her candid, humorous approach to the challenges and experiences of midlife. She was named PEOPLE's 2025 Creator of the Year.
The podcast will feature conversations about menopause, changing relationships, health, fitness, finances, self-image and other issues affecting women in midlife. Episodes will include discussions with health experts and special guests, along with personal stories and moments featuring Sanders and her husband, Otis.
Scheduled guests include makeup entrepreneur Bobbi Brown, "Happier" podcast host Gretchen Rubin, financial educator Tiffany Aliche, television personality Ricki Lake and menopause specialist Dr. Jila Senemar.
"What started as one woman having a moment became a Global Movement rooted in SISTERHOOD, and I'm excited to partner with Audacy and Best Case to bring this show to life," said Sanders, reflecting on the social media video that launched the We Do Not Care Club community.
"Melani has turned a conversation women were having in private into a movement millions are proud to be part of," said Audacy Head of Podcasts Leah Reis-Dennis. "Melani's humor and honesty create a space where listeners and viewers can laugh, learn, and feel seen, while giving advertisers an authentic way to connect with women around the topics that matter to them."
Advertisement
|
Anna & Raven Reaches 100-Station Milestone
| RADIO ONLINE | Wednesday, October 14, 2026 | 2:38pm CT |
|
 |
Nationally syndicated morning show "Anna & Raven" has reached the 100-station milestone with the addition of new affiliates, including KZNY-FM (Sunny 104.3) in Phoenix, AZ, and WARM-FM (WARM 103.3) in York, PA.
Hosted by Anna Zap and Raven, the program originates from flagship stations WEZN-FM in Fairfield County, CT, and WALK-FM on Long Island. The show serves affiliates across multiple formats, including Adult Contemporary, Hot AC, CHR and Classic Hits.
Recent additions to the show's affiliate lineup also extend its reach into Portland, OR; Joliet, IL; Youngstown, OH; Lansing, MI; Pocomoke City, MD; and St. George, UT.
"Reaching 100 stations is an incredible milestone for Anna & Raven," said Zap. "We are grateful to the broadcasters who believe in us and to every listener that who lets us be part of their day. Growing relationships with our partners while sharing laughs with our listeners in more communities is a dream come true."
Raven added, "The fun of developing real relationships, sales success stories, and wins with our affiliates can't be overstated. The dream is alive!"
In Phoenix, Sierra H Multimedia Owner Ken Brentlinger welcomed the program to Sunny 104.3, noting the importance of morning programming in establishing listening habits throughout the day.
"I am happy to welcome the Anna & Raven Show to the growing Sunny 104.3," Brentlinger said. "We know that morning drive sets the tone for listening throughout the day at work and the commute. I am looking forward to hearing them wake up the Valley!"
Sierra H Multimedia Director of Content and Programming Eric Rosado called the show a natural fit for the station's new brand, citing its emphasis on listener interaction, companionship and positive programming.
At WARM 103.3 in York, Program Director Bobby D praised the program's flexibility and support for local affiliates. "They make it easy to create a show that feels local, give us the flexibility to customize content for our audience, and are always eager to support promotional and sales opportunities," he said. "They truly operate as partners, not just a syndicated show."
Doing Things Launches ''Overstimulated'' Parenting Podcast
| RADIO ONLINE | Wednesday, October 14, 2026 | 3:13pm CT |
|
 |
Doing Things, the social-first entertainment studio behind "Recess Therapy," "Overheard" and "Juice Box Jury," has launched "Overstimulated," a new weekly comedy podcast hosted by comedians and longtime collaborators Manon Mathews and Vincent Marcus. The series premieres Wednesday, October 14, with new episodes available each Wednesday on Spotify, Apple Podcasts and YouTube.
The podcast explores the challenges, humor and unpredictable moments of parenting through conversations between Mathews, the mother of a two-year-old son, and Marcus, the father of a 13-year-old daughter. Episodes will address topics ranging from generational differences to the impact of technology on families, with listeners invited to call in and share their own experiences.
The series will also feature appearances by creators and celebrities, including actress Daniella Monet, who will join the hosts for discussions about parenting and family life.
Mathews first gained recognition on Vine before appearing on Comedy Central's "Broad City" and Food Network's "Beat Bobby Flay." She has since built an audience of approximately 7.5 million followers across social media platforms. Marcus developed his following through celebrity impressions, beatboxing and comedy sketches.
The two have collaborated on numerous comedy projects, including their recurring characters June and George, a fictional 1950s couple, and a viral parody of upscale grocery chain Erewhon.
"I'm so excited to finally bring this show to life! It's been a long time coming," said Mathews. "We intend for the show to be a fun place for people to land, laugh, connect, and feel like they're hanging out with us. I can't wait for people to be part of it."
Marcus added, "We have such a natural chemistry and genuinely make each other laugh, so getting to turn that into a show with the team at Doing Things has been incredibly exciting. We want this to feel like the kind of show you throw on and immediately feel like you're in the room with us."
"Overstimulated" expands Doing Things' family-oriented podcast programming, joining "Juice Box Jury" with Trey Kennedy and "Recess Therapy" with Julian Shapiro-Barnum. While those programs feature children's perspectives, the new series focuses on the experiences of parents.
Cumulus Promotes Kathy Brown to VP/Urban Formats
| RADIO ONLINE | Tuesday, October 13, 2026 | 10:59am CT |
|
 |
Cumulus Media has promoted Kathy "KB" Brown to Vice President of Urban Formats, expanding her responsibilities to include programming oversight for the company's 40 Urban-formatted radio stations nationwide. The promotion is effective immediately.
In her new role, Brown will serve as a senior programming leader, overseeing Cumulus Media's Urban Mainstream, Urban AC, Classic Hip Hop and Gospel formats. She will also provide programming guidance and support to the company's Urban stations across the country.
Brown, who joined Cumulus Media in 2017, is based in Charleston, SC, and will retain her current responsibilities as Program Director and on-air personality for WWWZ-FM (Z93 JAMZ) and WMGL-FM (Magic 107.3).
"By virtue of her veteran major-market leadership skills and perennial high achievement, KB became the clear choice of both our programming leaders and her peers in the Cumulus Urban fleet," said Cumulus Media Chief Programming Officer Brian Philips. "Kathy already wears much programming responsibility gracefully and successfully in her Charleston role and in the region. This confirms our trust in her proven steady guidance and her stellar reputation within Cumulus."
Before joining Cumulus, Brown served as Program Director and on-air personality for iHeartMedia's Urban KMJM-FM and KATZ-FM in St. Louis. She previously held the position of Assistant Program Director at CBS Radio's WVEE-FM (V103) in Atlanta.
Her career also includes serving as Vice President and Regional Program Director and Operations Manager for Radio One's seven-station cluster serving Washington, DC, and Baltimore.
"I am excited to join the Cumulus senior content leadership team," Brown said. "I am fortunate to support a stellar group of Urban programmers who oversee legendary stations. We will continue our legacy of excellence."
Christy Tanner Exits NYPR as CEO After 8 Months
| RADIO ONLINE | Tuesday, October 13, 2026 | 3:14pm CT |
|
 |
New York Public Radio (NYPR) President and CEO Christy Tanner has stepped down after just eight months leading the public media organization. The NYPR Board of Trustees has established a three-member interim leadership team while conducting a search for her successor.
Tanner joined NYPR in February 2026, succeeding LaFontaine Oliver, who transitioned to Executive Chair. Her departure follows a brief tenure during which she oversaw several leadership appointments and organizational initiatives involving NYPR's news, programming and digital operations.
In an internal memo, Tanner described her time at NYPR as an opportunity to help establish a foundation for the organization's future.
"I believe that when journalism and culture thrive, democracy thrives," Tanner said. "I deeply respect the staff and the integrity of the news, programming and culture teams, and I am proud of what we accomplished together. I am looking forward to sharing what's next for me soon."
NYPR's temporary Office of the CEO will consist of former President and CEO LaFontaine Oliver, podcast executive Jenna Weiss-Berman and veteran media executive Gary Knell. Oliver will also serve as interim acting President during the transition.
Weiss-Berman, a current NYPR trustee, co-founded Pineapple Street Studios and currently leads podcast operations at Paper Kite Productions. Knell, also a trustee, previously served as President and CEO of NPR and held chief executive positions at Sesame Workshop and National Geographic. Oliver currently chairs the Board of Public Media Infrastructure.
"We're grateful to Jenna, Gary, and LaFontaine for taking this on," said NYPR Board Chair John Rose. "Together, they bring decades of experience in public media, journalism, and management, and deep knowledge of NYPR. We're confident in their ability to support our staff and serve our audiences as we search for our next President and CEO."
Before joining NYPR, Tanner held senior leadership positions at CBS News Digital, TV Guide Digital and The Washington Post Company. She also served in executive roles at Variety and began her journalism career at The Associated Press and The Commercial Appeal in Memphis.
During her tenure, NYPR made several senior management appointments, including naming Ru Sharma Chief People Officer, Emily Christner Chief Growth and Engagement Officer and Patti Cohen Senior Vice President of Analytics, Insights and Research.
The organization also promoted Emily Botein to Head of WNYC Studios, Stephanie Clary to Editor-in-Chief of WNYC and Gothamist, and Eileen Delahunty to Head of WQXR.
Civic Media to Acquire 16 Signals in Iowa, Illinois
| RADIO ONLINE | Tuesday, October 13, 2026 | 10:31pm CT |
|
 |
Civic Media, Inc. has reached an agreement to acquire 16 radio signals in Iowa and Illinois from Pritchard Broadcasting Corp., Titan Broadcasting, LLC and Galesburg Broadcasting Company. Financial terms of the agreement were not disclosed.
The acquisition would expand the Wisconsin-based broadcaster's presence into two additional states, adding to its existing radio operations in Wisconsin, Minnesota and Michigan. Civic Media focuses on local and regional news, talk programming and community engagement.
The Iowa portion of the transaction includes KGRS-FM (107.3), KBKB-FM (101.7), KBKB-AM (1360), KBUR-AM (1490), KKMI-FM (93.5), KDMG-FM (103.1) and KHDK-FM (97.3). The deal also includes FM translators K283CK (104.5) and K257GC (99.3).
In Illinois, Civic Media will acquire WQKQ-FM (92.1), WAAG-FM (94.9), WLSR-FM (92.7), WGIL-AM (1400), WKAY-FM (105.3) and WZIE-FM (106.1), along with FM translator W229BO (93.7).
The stations have operated under ownership groups with longstanding ties to local broadcasting in the Midwest, providing news, sports and community-oriented programming to their respective markets.
Among the larger facilities included in the agreement are KGRS-FM, operating with 100 kW, and KBKB-FM and WAAG-FM, each operating with 50 kW. The transaction also includes several smaller-market FM and AM stations and their associated translators.
Kalil & Co. is serving as the exclusive broker for the transaction.
Advertisement
|
Louisville Public Media Names Two Staffers, Promotes One
| RADIO ONLINE | Tuesday, October 13, 2026 | 11:34am CT |
|
 |
Louisville Public Media (LPM) has announced two new staff appointments and an internal promotion as part of its efforts to strengthen local journalism, community engagement and fundraising operations across Greater Louisville and Southern Indiana.
Krystal Goodner has been named host of "All Things Considered" on 89.3 WFPL, effective October 19. Goodner brings nearly 20 years of experience in television and radio, including previous roles as a reporter and weekend morning anchor at WDRB-TV and a decade at WLOU radio.
A resident of Jeffersonville, IN, Goodner is a graduate of Indiana University Southeast with a degree in multimedia journalism. She will host local and regional news segments during NPR's "All Things Considered," airing weekdays from 4-6pm on WFPL.
"Returning to the air as the host of All Things Considered on 89.3 WFPL is both a joy and a privilege," Goodner said. "Louisville and Southern Indiana are home, and it means so much to continue informing, engaging and connecting with the community that has shaped me."
LPM has also appointed Veronica Roessler as Community Engagement and Events Manager, effective October 12. Roessler joins the organization's marketing team with event production experience that includes the Kentucky Derby Festival and Olivia Elise Events.
In her new position, Roessler will oversee events ranging from WFPK Waterfront Wednesday to smaller donor and community gatherings. Her responsibilities include expanding audience engagement, strengthening relationships with supporters and introducing public media to new audiences.
"Our new strategic plan tasks us with becoming Louisville's essential daily habit, and that starts with people who are rooted in this community," said LPM President and CEO Kenya Young. "Krystal Goodner is a community-minded journalist who has been part of this region's daily life for nearly 20 years. Veronica Roessler knows how to bring people together, and she'll help us show up in every corner of our neighborhoods."
Additionally, LPM has promoted Katherine Six to the newly created position of Director of Development Operations. Six, who has served as Grants Manager since 2021, will continue overseeing grants while expanding her responsibilities to include major gift prospect research, performance metrics, budgeting and development planning.
MIW Opens Applications for Digital Sales Mentorship
| RADIO ONLINE | Wednesday, October 14, 2026 | 0:01am CT |
|
 |
Mentoring and Inspiring Women in Radio (MIW) has announced the return of its Digital Sales Mentorship Program for a third year, offering women working in radio and digital media sales an opportunity to develop their digital expertise and leadership skills. Applications for the 2027 program are being accepted through November 6, 2026.
The year-long initiative will select one mentee to receive personalized coaching from an experienced industry leader, along with access to digital subject-matter experts. The program is designed to help participants strengthen their understanding of digital revenue opportunities and apply those skills to their careers.
The selected participant will receive monthly one-on-one mentoring covering digital marketing and analytics, streaming audio and podcasting, digital video, cross-platform integration and social media strategy. Additional areas of focus include third-party vendor partnerships, client needs analysis, return on investment measurement, overcoming client objections and sales leadership development.
"Digital acumen is no longer a specialized skill in the broadcast industry, it's an essential part of being an effective leader," said MIW Board President Sheila Kirby. "Today's leaders need to understand how audiences are consuming content across platforms, how digital is creating new opportunities for advertisers and revenue, and how technology continues to reshape our business."
Kirby added that the mentorship provides an opportunity for women to strengthen those skills and prepare for expanded leadership responsibilities within the broadcast industry.
The program is open to women currently employed in radio or digital media sales in the United States who have at least three years of sales experience.
Applications for the 2027 Digital Sales Mentorship Program are open now, with a deadline of Friday, November 6, 2026. One participant will be selected for the year-long mentorship opportunity.
Doug Groff Returns to Yavapai as Production Director
| RADIO ONLINE | Tuesday, October 13, 2026 | 3:28pm CT |
|
 |
Yavapai Broadcasting has announced the return of radio veteran Doug Groff as Production Director for the company's stations across Northern Arizona. Groff brings nearly 30 years of broadcasting experience to the position, overseeing the group's production and creative services operations.
Groff previously worked for Yavapai Broadcasting as Music Director and morning host at then-AAA KVNA-FM (100.1) in Flagstaff. He rejoins the company after four years with Zimmer Communications in Columbia, MO, where he served as Creative/Production Director and hosted evenings on Classic Rock KCMQ-FM (96.7).
His career also includes serving as Operations Manager for WXOF-FM and WXCV-FM in Homosassa, FL, Production Director for Townsquare Media in Lubbock, TX, and morning co-host at Country WWJO-FM (98.1) in St. Cloud, MN.
"We're excited to welcome Doug back to Yavapai Broadcasting," said General Manager Mike Jensen. "With the tremendous growth we're experiencing across our radio group, we're especially pleased to have someone with Doug's experience, creativity and leadership heading up our Production and Creative Services Department."
Jensen added that Groff's extensive background in radio production and programming will benefit the company's stations, advertisers and staff as Yavapai Broadcasting continues to expand its operations across Northern Arizona.
WZFG Fargo Adds Premiere's Clay & Buck Show
| RADIO ONLINE | Tuesday, October 13, 2026 | 11:07am CT |
|
 |
Flag Family Media has added Premiere Networks' nationally syndicated "The Clay & Buck Show" to WZFG-AM (AM 1100 The Flag/92.3 FM) in Fargo, ND. The program, hosted by Clay Travis and Buck Sexton, airs weekdays from 11am-2pm, effective immediately.
The addition brings the conservative talk program to WZFG's 50 kW signal, which serves listeners across North Dakota, South Dakota and western Minnesota. The show joins the station's existing lineup of locally produced talk programming.
"Clay Travis and Buck Sexton are proven winners, and we are thrilled to welcome their show to our Flag Family team," said Flag Family Media Co-Owner Scott Hennen. "Broadcasting from Fargo, ND, in one of the nation's most competitive talk radio markets, this 50 kW conservative blowtorch reaches highly engaged listeners across North Dakota, South Dakota and western Minnesota."
Hennen said the combination of the station's established local programming and the nationally syndicated show will strengthen WZFG's talk lineup, particularly during the election season. "Listening to us is guaranteed learning, laughing and sanity-restoring," Travis said. "Happy to bring it to Fargo!"
Sexton also welcomed the new affiliation, emphasizing the chemistry between the two hosts and their conversational approach to political commentary. "We are thrilled to be part of the Flag Family," Sexton said. "The Wall Street Journal recently described us as having 'buddy-cop energy' and I think that sums it up well."
Advertisement
|
K-Love, Trans World Radio Announce Global Partnership
| RADIO ONLINE | Monday, October 12, 2026 | 6:51pm CT |
|
 |
K-Love has announced a partnership with international Christian broadcaster Trans World Radio (TWR) to expand its programming into as many as 190 countries, with an emphasis on regions where Christian missionary activities are restricted.
The collaboration combines K-Love's Christian music and inspirational programming with TWR's international broadcasting infrastructure and established relationships. TWR currently distributes biblical programming in more than 200 languages and dialects through local ministry teams around the world.
Under the agreement, TWR's international teams will adapt K-Love content for local cultures and languages, allowing the organizations to reach new audiences through Christian radio. The initiative will also support the expansion of K-Love's Spanish-language ministry through K-Love Global.
"We believe God has brought these two ministries together to help move more people closer to Jesus by combining our strengths, expanding our reach, and creating more opportunities for lives to be transformed," said K-Love Chief of Staff Dr. Bobby Wood.
TWR President and CEO Andy Schick emphasized the importance of tailoring programming to local audiences.
"K-Love excels at music and encouragement, and TWR has spent over 70 years reaching people in their own language with local teams around the world," Schick said. "Tom and the K-Love team understand that cultural differences matter, and that ministry in someone's heart language is how you reach them with the love of Christ."
K-Love CEO Tom Stultz said the partnership builds on the network's established approach of combining contemporary Christian music with encouraging on-air personalities. "When we realized we could extend our positive and encouraging messages on a global basis, we knew we had to pursue it," Stultz said. "We are delighted TWR is as excited about this as we are. Our combined mission is to make Christ known where He's not known."
The announcement follows K-Love's initial international outreach in 2025, when the organization began providing programming to existing radio ministries in Italy, Zambia and Lithuania.
K-Love plans to seek initial funding from supporters interested in expanding Christian broadcasting internationally.
Westwood One Study Finds NFL Radio Ads Drive Results
| RADIO ONLINE | Monday, October 12, 2026 | 2:08pm CT |
|
 |
A new analysis from the Cumulus Media | Westwood One Audio Active Group finds that AM/FM radio advertising during NFL broadcasts delivers significant gains in brand awareness, consumer engagement and purchase conversions, outperforming streaming audio and podcasts in cost efficiency.
The findings, outlined by Westwood One Chief Insights Officer Pierre Bouvard, are based on two studies commissioned for an online gaming company that advertised during Westwood One's NFL programming. Research conducted by Quantilope and Claritas examined brand performance, advertising recall and consumer purchasing behavior across broadcast radio, streaming audio and podcasts.
The Quantilope study, conducted January 21-23, 2026, surveyed 1,000 adults ages 21 and older, including 500 Westwood One NFL listeners. Researchers found that NFL radio listeners were 109% more likely to express interest in online social gaming than nonlisteners.
Exposure to the advertiser's campaign increased total advertising awareness by 120%, while ad recall among listeners exposed to the company's commercials was 200% higher than among those who were not exposed. The study also reported double-digit gains in brand familiarity, favorability and purchase consideration.
Listeners who heard the commercials were more likely to seek additional information online, research gaming companies, read reviews, visit the advertiser's website and recommend the service to others.
A separate Claritas attribution study, covering September 4, 2025, through January 18, 2026, measured campaign performance across broadcast AM/FM radio, streaming and podcasts. The campaign generated approximately 390 million advertising impressions.
Broadcast AM/FM radio accounted for 96% of first-purchase conversions and delivered the lowest cost per acquisition at $60.87. Streaming audio followed at $238 per conversion, while podcasts averaged approximately $1,000.
The analysis also found that 75% of attributable first-purchase conversions, representing 6,126 of 7,911 purchases, were incremental, meaning they were attributed to the advertising rather than purchases that would have occurred without the campaign. Broadcast radio alone achieved an incrementality rate of 77.4%, earning an "excellent" rating against Claritas efficiency benchmarks.
Creative content also influenced campaign performance. Football-themed commercials generated a 22% lower cost per acquisition than other creative approaches and required 30% fewer impressions per conversion. Within NFL radio broadcasts, football-themed advertising achieved a $52.87 cost per acquisition compared with $69.72 for other messaging.
Bouvard also highlighted the reach of Westwood One's NFL coverage, which attracts approximately 64 million unique listeners over a season, according to Nielsen. The network is entering its 40th consecutive season as the NFL's exclusive network audio partner, carrying primetime regular-season games, playoff coverage and Super Bowl LXI.
The findings underscore the potential value of broadcast radio for advertisers seeking measurable business outcomes, particularly when commercials are aligned with programming content and audience interests.
Read the complete Westwood One Audio Active Group blog here.
KYW Newsradio Inducts David Yadgaroff Into Hall of Fame
| RADIO ONLINE | Monday, October 12, 2026 | 2:22pm CT |
|
 |
KYW Newsradio (103.9 FM/1060 AM) in Philadelphia has inducted longtime radio executive David Yadgaroff into its Hall of Fame, recognizing more than three decades of leadership, mentorship and contributions to the station and the Philadelphia broadcasting community.
Yadgaroff joined KYW Newsradio's sales department in 1992 and advanced through several leadership positions, including Director of Sales, Vice President and General Manager. He ultimately served as Senior Vice President and Market Manager for Audacy Philadelphia, overseeing the company's local radio operations.
"David's connection to KYW Newsradio spans more than three decades, and his impact on the station and the people who have worked here is immeasurable," said KYW Newsradio Brand Manager Kristina Koppeser. "He has been a tremendous advocate for KYW, its journalists and its role in this community. This honor is a fitting recognition of a career defined by leadership, mentorship and an unwavering belief in the power of local radio."
During his tenure, Yadgaroff helped guide KYW Newsradio through changes in the media industry while maintaining its focus on local journalism. Among the station's milestones under his leadership were the addition of its 103.9 FM signal in 2020 and its 60th anniversary celebration in 2025.
Yadgaroff retired from Audacy in May 2026 following a 36-year career in radio. His industry recognition includes being named a Radio Ink Top Manager and earning finalist honors for both the Radio Wayne Manager of the Year and Marconi Radio Manager of the Year awards.
In 2025, he was inducted into the Broadcast Pioneers of Philadelphia Hall of Fame.
The KYW Newsradio Hall of Fame honors broadcasters and executives whose contributions have helped establish and sustain the station's reputation for local news and community service. Yadgaroff joins a roster of professionals recognized for their lasting impact on the Philadelphia radio institution.
Doc Reno Signs Multi-Year Deal with Creative Talent
| RADIO ONLINE | Monday, October 12, 2026 | 9:03pm CT |
|
 |
Veteran South Florida radio personality Doc Reno has signed a multi-year representation agreement with Creative Talent, led by President and CEO Steve Gallagher. The deal covers Reno's work in radio, podcasting, syndication, spokesperson opportunities and digital media.
The agreement formalizes a professional relationship between Reno and Gallagher that has spanned more than a decade. The partnership is designed to expand Reno's presence across multiple media platforms while developing new content and business opportunities.
"Doc Reno is the hardest-working talent in broadcast media today," said Gallagher. "He has an incredible work ethic and is strongly loyal to his friends, family and the people he works with. Doc is a mega talent driven to create winning and great radio. There are exciting days ahead for Doc, and I am thrilled to be helping him get his message out!"
Reno brings more than two decades of broadcasting experience to the agreement, with a career that has taken him to radio markets across the country. Known for his personality-driven approach and passion for rock music, he has established a presence in South Florida radio while expanding his work into other media.
"Steve and I have been working together for over a decade, and I trust his judgment and guidance like no other," Reno said. "He's an exceptional person, and I'm honored we're beginning a new multi-year agreement. Now, go get me something great!"
The agreement positions Creative Talent to pursue additional opportunities for Reno in traditional broadcasting, digital content, national syndication and brand partnerships.
K-Love Names Ed Lenane VP of K-Love Global
| RADIO ONLINE | Monday, October 12, 2026 | 11:04am CT |
|
 |
K-Love has appointed longtime executive Ed Lenane as Vice President of K-Love Global, a new initiative focused on expanding the Christian radio network's reach and impact internationally.
Lenane brings nearly 30 years of experience with K-Love, having served in a variety of roles throughout the organization, including international operations. In his new position, he will oversee efforts to identify opportunities for expanding K-Love's global presence and sharing its Christian message with audiences worldwide.
Reporting to Dr. Wood, Lenane will work closely with K-Love's primary international partner, Trans World Radio, while exploring additional partnerships and opportunities to extend the network's international reach.
He will also assemble a cross-departmental team of K-Love personnel to evaluate potential opportunities, develop strategies and implement the organization's global expansion objectives.
The appointment marks a renewed emphasis on international outreach for K-Love as it seeks to build on its existing relationships and extend its ministry beyond the United States.
Advertisement
|
Advertisement
|
Advertisement
|
| Advertisement
|
Advertisement
|
Advertisement
|
|
Copyright © 1989-2026 RADIO ONLINE ® |
