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SiriusXM, iHeartMedia in Early Merger Talks


SiriusXM and iHeartMedia
SiriusXM and iHeartMedia

Early-stage discussions are underway between SiriusXM and iHeartMedia regarding a potential merger or acquisition that could reshape the U.S. audio industry, according to multiple media reports.

The talks, first reported by Bloomberg and confirmed by outlets including The New York Times, remain preliminary and could still fall apart without a deal. If completed, the transaction would combine the nation's largest satellite radio provider with the largest owner of terrestrial radio stations, creating a major audio powerhouse spanning broadcast, satellite, streaming and podcasting.

iHeartMedia operates more than 860 radio stations across roughly 160 markets and reaches hundreds of millions of listeners monthly through its broadcast network, iHeartRadio platform and podcast business. SiriusXM, which has about 33 million subscribers, offers subscription-based satellite radio along with streaming services, including its Pandora platform.

A combined company could generate more than $12 billion in annual revenue and expand its ability to compete with digital audio giants such as Spotify, Apple Music and YouTube. Both SiriusXM and iHeartMedia have been investing in podcasting and digital distribution as traditional radio and subscription growth face pressure from shifting listener habits.

The companies' complementary assets-advertising platforms, content libraries and distribution networks-could allow for enhanced data analytics, targeted advertising and cross-platform promotion. Industry observers say consolidation may help legacy audio firms better compete in a fragmented market increasingly dominated by on-demand and personalized listening.

However, any agreement would likely face scrutiny from regulators concerned about media consolidation. A merger would unite two dominant players in traditional and satellite radio, though proponents could argue the combined entity is needed to counterbalance Big Tech's influence in audio.

The reported talks come as both companies navigate ongoing industry challenges, including flat advertising growth and evolving consumer preferences. Whether or not a deal materializes, the discussions highlight increasing pressure on traditional audio companies to scale and diversify in order to remain competitive.

MLC Media Names Jeffery Liberman Senior Advisor


Jeffery Liberman
Jeffery Liberman

MLC Media has appointed Jeffery Liberman as Senior Advisor, effective May 1, as the company looks to bolster its broadcast operations and expand best practices across its media portfolio. In the role, Liberman will report to MLC Principal Carlos Moncada and collaborate with leadership across the company's sister organizations.

Liberman most recently served as President and Chief Operating Officer of Entravision Communications, where he spent more than 25 years. During his tenure, he helped oversee the growth of the company's television and radio footprint, which includes more than 100 properties across the U.S.

He joined Entravision in 2000 following its acquisition of Latin Communications Group, initially overseeing operations for 17 radio stations in markets including California, Colorado, New Mexico and Washington, D.C. He later led the company's radio division before being named Chief Operating Officer in 2017, eventually serving as President and COO for the past nine years.

Moncada said Liberman's experience and industry knowledge will support MLC Media's expansion efforts and operational strategy.

Liberman said he looks forward to contributing to the company's growth as it continues to scale its business in a changing media environment.

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Rowdies Land Radio Deal with Beasley for 2026


Tampa Bay Rowdies
Tampa Bay Rowdies

The Tampa Bay Rowdies have entered into a new partnership with Beasley Media Group that will make WJBR (Florida Alumni Radio 1100AM) the radio home for all club matches during the 2026 season.

Under the agreement, all Rowdies home and away matches from the USL Championship regular season and the Prinx Tires USL Cup will air on the station, expanding its lineup of Florida-focused sports programming. The broadcasts will also be carried on 92.1 FM and 103.1 FM in South Florida.

Florida Alumni Radio, launched by Beasley Media Group in August 2025, is a sports-formatted outlet targeting Florida sports fans with an emphasis on alumni connections and community engagement. The station already airs football and basketball games for the University of South Florida and Florida State University.

The addition of the Rowdies completes a milestone for the club, marking the first time all matches will be available on both local television and radio. Tampa Bay 44 has served as the team's exclusive local television partner since 2024.

Radio broadcasts of Rowdies home matches will feature the same on-air team as the television coverage, including play-by-play announcer Drew Fellios, color analyst and former Rowdies goalkeeper Jeff Attinella, and sideline reporter Diandra Loux.

Attinella also hosts the Tampa Bay Rowdies Podcast, recorded weekly at Beasley Media Group's St. Petersburg studios. The show includes interviews and analysis featuring players and coaches and is distributed across multiple digital platforms.

Layfield Named VP of Programming at iHeart in Louisville


Christopher Layfield
Christopher Layfield

iHeartMedia Louisville has named Christopher Layfield as Vice President of Programming, overseeing content strategy for the market's nine stations across music, talk and news formats.

In the role, Layfield will lead programming and digital content efforts aimed at driving audience growth and engagement. He will report to Kristy Beebee, Area President for iHeartMedia Louisville.

Beebee said Layfield brings a strong background in leadership and programming strategy, adding that his experience will help strengthen the company's brands and deepen connections with listeners in the Louisville market.

Layfield joins from Cumulus Media, where he most recently served as Senior Vice President of Programming for Indianapolis. His previous experience also includes program director roles at stations in Charlotte, St. Louis and Richmond for iHeartMedia.

Layfield said he looks forward to working with the Louisville team to continue building on the market's programming success, citing opportunities for creativity, collaboration and innovation across the station group.

iHeartMedia, Urban One, Entravision Set Q1 Calls


Entravision, iHeartMedia and Urban One
Entravision, iHeartMedia and Urban One

iHeartMedia, Urban One and Entravision have announced upcoming dates for their first-quarter 2026 financial results and investor calls.

Entravision will be first to report, with plans to release its Q1 results after market close on May 5, followed by a webinar at 4:30 p.m. ET that will include a question-and-answer session. The event will be available via the company's investor relations website, with an archived replay to follow.

iHeartMedia is scheduled to report results for the quarter ending March 31 on May 11. The company will host a conference call at 4:30 p.m. ET that day to discuss its financial performance and outlook. A live audio webcast will be accessible through its investor website, along with dial-in options for participants and a replay available for 30 days.

Urban One will follow with its earnings call on May 14 at 10:00 a.m. ET. The company will provide access via dial-in and webcast through its corporate website, with a replay available through May 21 and online for seven days after the call.

Jeff Hurley Named SVP of Programming in Philadelphia


Jeff Hurley
Jeff Hurley

iHeartMedia Philadelphia has appointed Jeff Hurley as Senior Vice President of Programming, overseeing a portfolio that includes 105.3 WDAS-FM, WUSL-FM (Power 99), WRFF (ALT 104.5), WIOQ (Q102), WUMR (Rumba 106.1), and Fox Sports The Gambler.

In the new role, Hurley will lead programming operations across the Philadelphia market while continuing his current responsibilities as Executive Vice President of Programming for iHeartMedia regions including Upstate New York, the Mid-Atlantic, and New England. He will report to Thea Mitchem, Executive Vice President of Programming.

Mitchem said Hurley brings a strong track record of leadership and strategic programming expertise, citing his ability to strengthen station brands and develop teams as key factors in the appointment.

Hurley called the move a "dream come true," noting his Pennsylvania roots and the significance of the stations within the community. He added that he looks forward to working with Market President Derrick Corbett and the local teams to build on the stations' growth in the years ahead.

The appointment comes as Corbett transitions to Vice President of Programming, where he will focus on the continued development of WDAS-FM and Power 99.

iHeartMedia, CitizenSkull Ink Audio Content Deal


iHeartMedia
iHeartMedia

iHeartMedia has entered into a multi-year first-look development agreement with CitizenSkull to create and produce premium scripted audio content, the companies announced. The partnership establishes an ongoing, multi-project relationship focused on elevated genre storytelling, particularly in sci-fi and horror, with an emphasis on developing franchise-ready intellectual property that can expand across multiple platforms.

The first project under the deal, Prodigal, is a sci-fi thriller created and written by comic book writers Jackson Lanzing and Collin Kelly. The duo is known for work with Marvel Comics and DC Comics, including titles such as Batman Beyond, Captain America, and Kang the Conqueror. The series is scheduled for release this fall.

CitizenSkull's Sean M. Butler said the collaboration is designed to develop high-concept projects that can extend beyond audio into broader entertainment franchises, calling Prodigal a strong example of that strategy.

Will Pearson, President of iHeartPodcasts, said the agreement reflects iHeartMedia's continued investment in high-end scripted audio and partnerships with top creative talent.

The series will be showrun by Kevin Arbouet, whose credits span film, television and audio. Executive producers for CitizenSkull include Butler and Mark Myers, with Paul Yurick co-producing alongside Butler and Boye Akolade serving as co-executive producer.

Butler previously helped develop the sports podcast All The Smoke, later adapted for Showtime, and served as executive producer on The Move: The Untold Story of an American Tragedy in collaboration with MACRO.

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iHeart Leads Triton Digital's March Podcast Rankings


Triton Digital
Triton Digital

Triton Digital has released its U.S. Podcast Ranker for March 2026, showing continued dominance by major audio networks alongside shifts in listener engagement.

For the reporting period of March 2-29, the Top Sales Network Report again placed the iHeart Audience Network at No. 1 with 71.5 million average weekly downloads. Audioboom ranked second with 16.3 million, followed by the Cumulus Podcast Network at No. 3 with 3.6 million.

On the podcast chart, Stuff You Should Know moved into the top spot based on downloads. Pod Save America ranked No. 2, while The Dan Bongino Show placed third.

The March ranker also reflected continued expansion in the podcast ecosystem, with Al Jazeera and KUOW joining as new sales networks.

New podcast debuts during the month included Love Trapped (iHeart Audience Network), Someone Knows Something (CBC/Radio-Canada), Al Jazeera News Updates (Al Jazeera), Focus: Adults in the Room (KUOW), The Next Level (Audioboom), and American Nightmares - Gardens of Evil: Inside The Zion Society Cult (Gamut Podcast Network), among others.

CBA Names Magic 98.9 Major Market Station of Year


Cumulus Media announced that its Colorado Springs CHR KKMG-FM (Magic 98.9) has been named Major Market Station of the Year by the Colorado Broadcasters Association.

The honors were presented during the association's annual Awards of Excellence Gala, held April 17 at The Ritz-Carlton Denver, where more than 400 industry professionals gathered to recognize outstanding work in radio and television across the state.

In addition to Station of the Year, Magic 98.9 FM earned six Awards of Excellence and 11 Certificates of Merit. Among its top recognitions, the station's Benson Boone Magical Mystical Moonbeam Ice Cream Event received four Awards of Excellence, including Best Station Sponsored Community Event, Best Station Promotion/Marketing Campaign, Best Sales Event or Live Remote Broadcast, and Best Use of Digital and Social Media.

The station also earned Awards of Excellence for its Galentine's Day Dinner promotion in the Best On-Air Contest category and for its "Take a Turkey to Work Day" initiative, which was recognized as Best Community Service Campaign.

Individual honors were also awarded to the station's on-air staff, with all personalities receiving Certificates of Merit. Jeffrey Haber was named Best Afternoon Host, while Dallace Jade earned Best Midday Host and Soliyah Sage was recognized as Best Evening Host.

Haber, who serves as Program Director and afternoon host, said the recognition reflects the team's focus on serving the Colorado Springs community and credited the staff's creativity and commitment for the station's success.

The 2026 Awards of Excellence competition drew a record 1,013 entries, including 546 from radio and 470 from television, with winners determined by broadcast professionals from across the country.

Bubbler Media Group Launches With iHeart Partnership


Bubbler
Bubbler

A new marketing venture, Bubbler Media Group, has launched with a focus on driving creativity and conversation in an increasingly AI-driven landscape, according to an announcement.

Founded by industry executives Gayle Troberman and David Alberts, Bubbler is positioned as a "conversation company" aimed at helping brands move beyond traditional marketing approaches. The company plans to engage marketers through podcasts, live experiences, research, and planning tools designed to foster new ideas and audience engagement.

The company's strategy is built around three core areas: podcasts featuring industry voices and original content, solutions that translate ideas into actionable marketing strategies, and experiential events intended to bring together leaders from multiple industries.

As part of its launch, Bubbler has partnered with iHeartMedia to develop and distribute more than 10 original business and marketing podcasts this year. Will Pearson said the initiative reflects continued expansion into business-focused podcasting, creating a platform for deeper conversations among marketing professionals.

Bubbler is also teaming with Summit to produce live experiences, including programming for marketing executives at Summit's flagship Summit at Sea event, along with additional events across the U.S. Chris Stakich said the collaboration aims to bring together leaders across industries to drive innovation through shared ideas.

Founding partners for the new venture include State Farm and Sam's Club, as Bubbler looks to build a community centered on curiosity, collaboration, and conversation-driven growth.

The Financial Exchange Expands to BizTV Lineup


The Financial Exchange
The Financial Exchange

The Financial Exchange with Michael Armstrong and Chuck Zodda is expanding its distribution with a new simulcast on BizTV, effective Monday, April 27.

The business radio program, currently heard on 14 stations across New England-including WRKO-and nationally on SiriusXM's Business Radio Channel 132, will now be added to BizTV's weekday lineup. The network is available via streaming platforms such as YouTube, Apple TV, Google Play, Fire TV and Roku, and reaches viewers through over-the-air affiliates across 36 states, along with its app.

Jason Wolfe, Chief Operating Officer of Money Matters Radio, said the move extends the program's reach to a broader national audience, bringing its business and financial coverage to millions of additional viewers.

BizTV Programming Director Marley Shropshire said the show's real-time analysis of market activity and top business stories aligns with the network's programming strategy.

Launched in September 2010 as a one-hour show on WRKO-AM, The Financial Exchange has grown into a leading business news program in Boston. Hosted by Michael Armstrong and Chuck Zodda, the show features interviews with executives, analysts and other business leaders, while covering regional and national financial developments.

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Jay Shannon Named CMG San Antonio Ops Manager


Jay Shannon
Jay Shannon

Cox Media Group San Antonio Radio has named Jay Shannon as Operations Manager, effective May 4. In the role, Shannon will oversee programming strategy and day-to-day operations for the cluster's stations, including KISS, KONO, KCYY, KTKX, KSMG and KKYX.

Shannon joins CMG from iHeartMedia, where he held senior programming leadership roles across several Texas markets, including Dallas, Austin and San Antonio. His more than 30-year career spans multiple formats, including CHR, Rhythmic CHR, Hot AC, Alternative, Urban and AC, with experience in programming, branding, marketing and talent development.

Mark Shecterle, Vice President and Market Manager of CMG San Antonio, said Shannon brings extensive industry experience and leadership to the role and will work alongside the existing team to support the cluster's stations.

Shannon said he is looking forward to joining the San Antonio group, describing the opportunity to work with established stations and formats as significant.

Study: AM/FM Dominates Honda Drivers' Audio Time


Cumulus Media | Westwood One
Cumulus Media | Westwood One

A new blog post from the Cumulus Media | Westwood One Audio Active Group highlights how artificial intelligence can assist local advertisers in media planning, while also pointing to new data showing the continued dominance of AM/FM radio among auto buyers.

The report, citing findings from Edison Research's "Share of Ear" study, examines audio consumption habits among Honda drivers and other vehicle owners. The quarterly study, based on surveys of 4,000 Americans annually, tracks daily audio usage across platforms and locations.

According to the Q1 2026 data, Honda drivers devote 83% of their in-car ad-supported audio time to AM/FM radio, underscoring radio's continued strength during commutes and errands. The study notes that in-car listening remains largely insulated from digital media competition, as drivers are less likely to engage with social media or video platforms while on the road.

Across all environments -- including home, work and in-car -- AM/FM radio also leads, accounting for 62% of Honda drivers' total ad-supported audio time. Podcasts rank second with a 23% share, while ad-supported streaming platforms such as Pandora, Spotify, YouTube Music and Amazon Music each capture single-digit shares.

The findings also highlight radio's reach among competitive auto brand drivers. Among all drivers, AM/FM radio commands an 83% share of in-car ad-supported audio and a 64% share across all listening locations, making it a key channel for reaching both loyal Honda owners and potential buyers from competing brands.

The analysis points to strong brand loyalty for Honda as well, citing data from J.D. Power showing loyalty rates of 55% among mass market vehicles and 62% among SUVs.

The blog emphasizes that while AI tools are becoming increasingly important for advertisers, understanding real-world media consumption -- particularly radio's reach in the car -- remains essential for effective campaign planning.

Read the entire blog post here.

FCB Faith Expands to WNWV-HD in Cleveland


FCB Faith
FCB Faith

First Class Broadcasting Corporation has expanded its FCB Faith brand to broadcast radio, launching the Christian Pop format on 107.3 WNWV-HD2 in Cleveland. The move marks FCB Faith's transition from a digital-only platform to over-the-air availability across Northeast Ohio. The brand is already distributed via iHeartRadio, Audacy and its own FCB Faith app.

With the addition of WNWV-HD2, the format now reaches listeners throughout both the Cleveland and Akron markets. FCB Faith features a blend of Contemporary Christian music, gospel pop and Christian R&B under its "Christian Pop" positioning.

Founder and CEO Darvio Morrow said the expansion allows the company to reach audiences on traditional radio while continuing to build on its digital growth.

The HD Radio launch is part of a broader strategy for the company's FCB Faith Media division, which aims to integrate radio, television, streaming, live events and original content.

In addition to music programming, FCB Faith plans to serve as a platform for original and syndicated content as it looks to expand regionally and pursue wider distribution.

SiriusXM, YouTube Strike Audio Ad Partnership


SiriusXM
SiriusXM

SiriusXM has announced a new audio advertising partnership with Google that links YouTube's audio inventory with one of North America's largest audio ad platforms.

Under the agreement, SiriusXM Media will serve as the exclusive U.S. advertising representative for YouTube's audio ad inventory. The deal gives advertisers access to guaranteed audio ad impressions at scale for the first time, along with targeting and measurement capabilities aligned with YouTube's broader advertising ecosystem.

SiriusXM Chief Advertising Revenue Officer Scott Walker said the partnership combines the company's audio expertise with YouTube's audience reach, creating new opportunities for brands and creators. YouTube's Senior Director of Product for Ads, Romana Pawar, added that the collaboration simplifies how advertisers connect with audiences consuming audio-first content on the platform.

YouTube has increasingly become a destination for podcasts, music, and talk content, with listeners engaging across devices including smartphones and smart speakers. SiriusXM Media, citing research conducted with Edison Research, said more than 212 million U.S. users engage monthly with audio-first content or listening environments on YouTube.

Beginning this fall, advertisers will be able to purchase guaranteed audio ad placements across YouTube through SiriusXM Media. The offering will integrate with the company's broader portfolio, allowing brands to manage campaigns across multiple audio platforms in a single buying environment powered by AdsWizz Inc.

MediaCo Names Roberto Castro SVP, Controller


MediaCo
MediaCo

MediaCo has appointed Roberto Castro as Senior Vice President and Corporate Controller, adding a veteran finance executive as the company continues to expand its multimedia operations.

Castro brings three decades of experience across the media and entertainment industry. He joins MediaCo after nearly 24 years with Spanish Broadcasting System, where he most recently served as Vice President of Finance, a role he held since 2015. During his tenure, he worked across multiple senior finance positions.

Earlier in his career, Castro spent more than six years with DIRECTV Latin America, serving as Accounting & Consolidation Manager and Senior Auditor. He began his career as an auditor at Coopers & Lybrand. Castro holds a Master of Professional Accounting from the University of Miami Herbert Business School and a Bachelor of Business Administration in Accounting from Loyola University New Orleans.

MediaCo CEO and President Albert Rodriguez said the company continues to build out its leadership team as it executes its growth strategy. Chief Financial Officer Debra DeFelice added that Castro's experience will support the company's focus on financial reporting, internal controls, and disciplined financial management.

In a statement, Castro said he looks forward to joining MediaCo during a period of growth, citing the company's portfolio of content and distribution assets and its reach with multicultural audiences.

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