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Top Radio News
Urban One Dallas Realigns Three-Station Lineup
| RADIO ONLINE | Monday, October 5, 2026 | 2:00pm CT |
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Urban One Dallas has announced a programming realignment across its three-station Dallas-Fort Worth cluster, including new and returning personalities at KBFB (97.9 The Beat) and KKDA (K104) and a new music direction for 105.7 KRNB.
At 97.9 The Beat, Radio Hall of Famer Rickey Smiley returns to the station to anchor mornings beginning at 5am. Jazzi Black will handle middays from 9am-3pm, followed by Bryhana Monegain in afternoon drive. "Posted on the Corner with Incognito and DJ Misses" will air in evenings.
KRNB is introducing what Urban One describes as a new audio identity, featuring a mix of R&B from the 1990s, 2000s and today.
K104's lineup continues to feature DeDe McGuire and "DeDe in the Morning" in mornings. Michael Shawn moves into middays from 10am-3pm, Hollywood Bay Bay handles afternoon drive and Lil D transitions to evenings.
"This strategic realignment strengthens Radio One Dallas' ability to serve the Dallas-Fort Worth Metroplex with exceptional entertainment, engaging personalities, and compelling content that connects with our audiences," Operations Manager Yonni Rude said.
Vice President and General Manager Maurice Potts said the programming changes are intended to better reflect the cluster's audience and the direction of its brands.
"Rebranding 105.7 gives us an opportunity to create an even stronger, more distinctive connection with our audience while delivering the music and personalities they love," Potts said. "These changes reflect our commitment to keeping our stations fresh, relevant, and focused on serving our listeners."
Urban One acquired KRNB and KKDA as part of its expansion in the Dallas-Fort Worth market and says it continues to build its multimedia platform serving the market's urban music audience.
Study: Broad Ad Reach Key to Driving Brand Growth
| RADIO ONLINE | Monday, October 5, 2026 | 11:01am CT |
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New marketing research suggests advertisers looking for long-term growth should focus on reaching a broad audience rather than concentrating heavily on consumers who are already in the market to buy. The findings are highlighted in a new Cumulus Media | Westwood One Audio Active Group analysis from Pierre Bouvard, drawing on marketing effectiveness research and a new book from James Hurman, along with a new study from Les Binet and Will Davis.
At the center of the research is the "95/5 rule," which holds that only about 5% of consumers are in the market for a particular product or service at any given time, while the remaining 95% represent potential future customers.
According to the analysis, advertisers have two primary jobs: converting existing demand among consumers currently in the market and creating future demand by building their brands among those who are not yet ready to buy.
The research suggests marketers devote about 40% of their efforts to reaching in-market consumers and 60% to building future demand. While tightly targeted advertising can help convert existing demand, reaching the much larger group of future buyers requires broader media exposure.
That approach favors what the report calls "big media," including AM/FM radio, television and out-of-home advertising.
Research cited by Bouvard indicates campaigns targeting new buyers or the entire market are two to three times more effective than campaigns focused primarily on existing customers. Over longer periods, companies employing broad-reach strategies were also significantly more likely to report substantial profit growth.
The analysis also challenges marketers' perceptions about the importance of targeting. A survey of 300 advertising decision makers found marketers and agencies estimated targeting was responsible for 22% of sales impact. Consumer purchase measurement firm Circana puts the actual contribution at 11%.
Another advantage cited for mass-reach media is memorability. Research from Amplified Intelligence's Karen Nelson-Field found more than 85% of online ads fail to reach the 2.5-second "attention-memory threshold," the point at which active attention begins making a meaningful difference in how long a brand remains in memory.
The research also found advertising in AM/FM radio, television and outdoor media can generate stronger perceptions of brand quality, popularity and trust than digital advertising. When measures including quality, financial strength, confidence, popularity, success and trust were combined, big-media advertising scored 40%, compared with 29% for digital media.
Bouvard argues this is particularly important because much of advertising's role occurs well before a consumer is ready to make a purchase. Research cited in the analysis found 84% of purchases are effectively decided before shopping begins, making long-term brand awareness critical.
The findings also challenge the traditional concern about advertising "waste" - reaching consumers who are not currently in the market. Instead, the analysis argues that reaching those consumers is necessary for future growth because brands need to be known before they are needed.
Read the full Audio Active Group blog here.
Radio Ads Reach Consumers Ready to Act
| RADIO ONLINE | Sunday, October 4, 2026 | 10:27pm CT |
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Consumers influenced by radio advertising are more likely to be planning purchases and activities across several high-value categories than consumers influenced by advertising overall, according to a new analysis from Katz Radio Group.
For its latest "Sound Answers" report, Katz analyzed Nielsen Scarborough data examining activities consumers plan to pursue during the next 12 months and compared the indexes of those influenced by radio advertising with consumers influenced by advertising in general.
The largest difference was among consumers planning to visit an indoor water park. Those influenced by radio advertising registered an index of 218, compared with 131 among consumers influenced by advertising overall, an 87-point advantage.
Sports betting also showed a sizable difference. Radio ad-influenced consumers posted an index of 195 for plans to participate in sports betting, compared with 117 for the broader advertising-influenced group, a 78-point difference.
Katz found similar results involving major purchases. Consumers influenced by radio advertising indexed at 134 for plans to purchase a motorcycle, 148 for buying a luxury vehicle and 126 for replacing garage doors. In each case, the radio-influenced audience indexed higher than consumers influenced by advertising overall.
Katz said the findings indicate radio advertising can reach consumers while they are considering upcoming purchases and activities, ranging from entertainment and experiences to vehicles and home improvement projects.
The company said radio's combination of reach and its presence throughout consumers' daily routines gives advertisers an opportunity to connect with audiences before they make purchasing decisions.
Read the full Katz Radio Group Sound Answers post here.
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Hubbard Launches 'Bull Classics' in Seattle
| RADIO ONLINE | Friday, October 2, 2026 | 10:08am CT |
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Hubbard | Media That Connects has launched "Bull Classics," a new Classic Country format airing on KKNW-AM (1150) and KPNW-FM-HD2 (98.9) in Seattle. The format features Country favorites from artists including George Strait, Alan Jackson, Reba McEntire, Garth Brooks, Brooks & Dunn, Shania Twain and Toby Keith.
"Bull Classics" is designed to complement Hubbard's "98.9 The Bull," which continues to focus on current Country music on KPNW-FM. The company said the two formats give Seattle listeners separate choices for current and classic Country programming at 98.9 and its HD2 channel.
"98.9 The Bull is our home for New Country, and Bull Classics gives us a natural way to expand that offering," said Hubbard Seattle President and Market Manager Nick Beyer. "Whether listeners want today's biggest country songs or the artists and records they've loved for years, we want 98.9 to be a destination for country music in Seattle."
Scott Mahalick, Operations Manager and Brand Content Director for 98.9 The Bull, said the Classic Country outlet provides a connection between today's artists and the genre's earlier stars. "Today's New Country stands on the shoulders of legends," Mahalick said. "Without Reba, Dolly, Garth or Alan, there'd be no Ella, Stella, Luke, Zach or Kasey. Now you have a choice for classics."
Compass Media Lands Pac-12 Championship Audio Rights
| RADIO ONLINE | Sunday, October 4, 2026 | 10:20pm CT |
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The Pac-12 Conference and Playfly Sports have entered into a multi-year partnership with Compass Media Networks for the exclusive national audio rights to the conference's football and men's and women's basketball championship events.
Under the agreement, Compass Media Networks will produce, broadcast and market pregame, postgame and live play-by-play coverage of the championships across its audio platforms.
Coverage will begin December 4 with the 2026 Pac-12 Football Championship. Compass will also carry the Pac-12 Men's and Women's Basketball Tournament championship games on March 13, 2027 in Las Vegas.
"As we celebrate the Pac-12's next chapter, we are excited to partner with Compass Media Networks and Playfly Sports to deliver high-quality audio broadcasts at a national scale for our championship games in football and men's and women's basketball," said Pac-12 Commissioner Teresa Gould. "Fans across the country will have live play-by-play access to three of our premier events across all audio platforms."
The Pac-12 features Boise State, Colorado State, Fresno State, Gonzaga as a non-football member, Oregon State, San Diego State, Texas State, Utah State and Washington State.
"The Pac-12 Conference is an awesome addition to our play-by-play sports lineup," said Compass Media Networks General Manager of Sports Programming Robert Blum. "We look forward to working with the Pac-12 Conference and Playfly Sports to build excitement for these iconic matchups."
Connoisseur to Sell WQCM to Family Life Ministries
| RADIO ONLINE | Friday, October 2, 2026 | 9:54am CT |
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Connoisseur Media has reached an agreement to sell WQCM-FM, licensed to Greencastle, PA and serving the Hagerstown-Chambersburg market, to Family Life Ministries. The transaction is subject to FCC approval and is expected to close during the fourth quarter. Financial terms were not disclosed.
Connoisseur Media founder and CEO Jeff Warshaw said Family Life approached the company about acquiring the station as part of its effort to expand its Christian programming into the Hagerstown-Chambersburg area.
"We already have three other strong stations serving the market, so we were open to discussions," Warshaw said.
Family Life Ministries President and CEO Rick Snavely said the acquisition will expand the organization's coverage in south-central Pennsylvania and complement a recently acquired signal in Hershey.
"Family Life is excited to expand its coverage in south central PA as WQCM will be a nice addition to our recently purchased signal in Hershey," Snavely said.
Michael J. Bergner of Bergner & Co. served as exclusive broker for the transaction. Wilkinson Barker Knauer represented Connoisseur Media, while Hardy, Carey, Chautin & Balkin represented Family Life Ministries.
Seven Mountains to Reacquire WCDI for $300,000
| RADIO ONLINE | Sunday, October 4, 2026 | 10:16pm CT |
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Seven Mountains Media is reacquiring WCDI-FM (100.5) in Elizabethville, PA from Family Life Ministries for $300,000, according to FCC documents. The asset purchase agreement, dated September 25, identifies Family Life Ministries as the seller and Seven Mountains affiliate Southern Belle Media Family as the buyer. The agreement calls for a $300,000 purchase price and makes the transaction contingent on FCC approval.
The deal comes just over a year after Seven Mountains sold the station, then WQBG, to Family Life for $400,000. Prior to that sale, "Bigfoot Country" WQBG simulcast with WRBG (98.3) in Mifflinburg and WCFT-FM (106.5) in Bloomsburg.
WCDI holds a construction permit to change its community of license from Elizabethville to Carroll Township and relocate closer to the Harrisburg market. FCC documents show the permit expires September 9, 2029. Under the new purchase agreement, Family Life is required to continue work toward completing the Carroll Township facilities before closing.
The move comes after Family Life closed on its acquisition of 106.7 WWKL/Hershey, now WCDM, from Cumulus Media, giving the Christian broadcaster another signal serving the Harrisburg area.
WCDI is currently operated as a noncommercial educational station despite being located outside the reserved NCE band. As part of the transaction, Family Life will apply to return the station to commercial status contingent upon FCC approval and consummation of the sale.
Family Life will retain the WCDI call letters, which are specifically excluded from the assets being transferred to Southern Belle.
FCC ownership documentation shows Southern Belle Media Family also has attributable interests in WVYV-FM and WLBR-AM in the Harrisburg-Lebanon-Carlisle market. With WCDI, the company would hold interests in two FM stations and one AM in the market, within the FCC's local radio ownership limits.
Dolly Parton to Receive CRB Humanitarian Award
| RADIO ONLINE | Sunday, October 4, 2026 | 10:33pm CT |
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Country Radio Broadcasters (CRB) will posthumously honor Dolly Parton with its 2027 Artist Humanitarian Award, recognizing her lifetime of philanthropy, compassion and service to others. The award will be presented during Country Radio Seminar (CRS) 2027, set for March 17-19 in Nashville. CRB said Parton had been notified of her selection and agreed to accept the honor before her death.
Parton's philanthropic efforts included the Imagination Library, which she launched in 1995 in her home county in East Tennessee to provide free books to children from birth through age five. The program eventually grew into an international literacy initiative that has distributed millions of books to children and families.
Through the Dollywood Foundation and her personal giving, Parton also supported education, healthcare, disaster relief and medical research. Her efforts included assistance to families affected by East Tennessee wildfires and investments in educational opportunities and medical research.
"The word 'humanitarian' is nearly synonymous with Dolly Parton," said CRS Executive Director RJ Curtis. "Her decades of generosity and philanthropy speak for themselves, and CRB was honored when Dolly agreed to accept this recognition earlier this year."
"Though she won't be with us in person at CRS, her extraordinary spirit and enduring commitment to making the world a better place will continue to inspire us all," Curtis added.
Established in 1990, the CRB Artist Humanitarian Award recognizes Country artists whose philanthropic efforts have significantly benefited the causes they support. Previous recipients include Jelly Roll, Eric Church, Luke Combs, Kane Brown, Jason Aldean, Luke Bryan, Kenny Chesney and Carrie Underwood.
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NYSBA Honors Broadcasters Across New York
| RADIO ONLINE | Sunday, October 4, 2026 | 10:23pm CT |
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The New York State Broadcasters Association (NYSBA) has concluded its 2026 Upstate Regional Training Sessions and Awards Luncheons, recognizing broadcasters across the state for industry excellence and community service. The statewide series honored recipients of NYSBA's Excellence in Broadcasting Awards and Serving New York Community Awards.
Each Upstate gathering included a training session led by Swagger Institute President and founder Derron Steenbergen. The sessions focused on practical strategies for broadcast sales and management teams, including the use of AI-powered prospecting.
Awards were presented at seven luncheons across the state. The series began September 17 in New York City, with NYSBA Senior Policy Advisor and longtime former president David Donovan presenting this year's honors.
"It is a privilege to honor the inspiring broadcasters across our state who do so much for the industry and the communities they serve," said NYSBA President and Executive Director Heidi Raphael. "These awards reflect the incredible talent, creativity, and commitment to public service that define New York broadcasting."
Raphael also thanked Steenbergen for providing training to NYSBA members and Donovan for his 15 years of service to the organization and for presenting the awards.
QUU served as the official sponsor of the 2026 regional series.
NAB Opens Entries for 2027 Crystal Radio Awards
| RADIO ONLINE | Thursday, October 1, 2026 | 1:59pm CT |
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The National Association of Broadcasters (NAB) has opened the entry window for the 41st annual NAB Crystal Radio Awards, recognizing radio stations for outstanding community service. The 2027 awards will honor community service efforts conducted between October 1, 2025 and September 30, 2026.
A panel of judges representing the broadcast industry and community service organizations will review the submissions and select 50 finalists. From that group, 10 stations will be named Crystal Radio Award winners.
Winners will receive national recognition during a ceremony at the NAB State Leadership Conference in Washington, DC, on March 2, 2027.
NAB member radio stations can submit entries through My NAB detailing their community service activities during the eligibility period.
The deadline for submissions is October 31, with the 50 finalists scheduled to be announced in February.
Study: Hispanic Radio Listeners Show Deep Loyalty
| RADIO ONLINE | Thursday, October 1, 2026 | 1:48pm CT |
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Hispanic radio listeners maintain strong, long-term relationships with their favorite stations, with music, personalities and cultural connection helping drive that loyalty, according to new research from Katz Multicultural Resources.
The study found more than eight in ten Hispanic listeners tune to AM/FM radio at least several days a week, while 87% listen in the car. Katz said the findings demonstrate radio's ability to remain part of consumers' daily routines while reaching them away from screens.
That relationship often lasts for years. Nearly three-quarters (72%) of Hispanic listeners have listened to their favorite station for at least six years, while 19% have remained with their favorite for more than 20 years.
Music dominates station preferences, with 85% identifying a music station as their favorite. Listeners also tend to concentrate their radio use among a relatively small number of stations, with 76% saying they regularly listen to no more than three.
On-air personalities are another significant part of the relationship. Nearly two-thirds (64%) said DJs and personalities are very or extremely important to their enjoyment of a station, while 58% can name a favorite personality from their preferred station.
That connection can also influence how listeners respond to advertising. Sixty-five percent said an endorsement from a radio personality makes them more likely to consider a brand. Forty percent said personality endorsements attract more attention, another 40% described them as more personal or authentic and 27% said they consider them more trustworthy than a standard advertisement.
Katz found an additional advertising opportunity tied specifically to cultural relevance. Sixty-five percent of respondents said they are more likely to buy or use brands that advertise on Spanish-language radio.
The study found an especially strong relationship between radio and cultural identity. Ninety-six percent said their favorite station makes them feel connected to their culture, including 65% who strongly agreed. Katz reported that none of those surveyed disagreed with the statement.
Katz compared the findings with its June 2026 general-market radio research and said many listening behaviors were similar, including a preference for music stations, heavy in-car usage, long-term station loyalty and the importance of personalities. Cultural connection, however, emerged as a distinctive factor among Hispanic listeners.
The findings suggest that Hispanic radio stations can serve as more than sources of music and entertainment, functioning as cultural touchpoints that strengthen the relationship among stations, personalities, listeners and advertisers.
Read the full Katz Multicultural Resources article here.
Townsquare Ignite Partners With Lakes Media Network
| RADIO ONLINE | Thursday, October 1, 2026 | 10:56am CT |
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Townsquare Media has entered into a strategic digital advertising partnership with Lakes Media Network, which operates six radio brands serving Southside Virginia and Northern North Carolina.
Under the agreement, Lakes Media's sales team will gain access to Townsquare Ignite's programmatic advertising platform, audience targeting technology and performance reporting tools. The partnership will allow Lakes Media to combine its radio inventory with digital advertising campaigns across multiple devices and platforms.
"Lakes Media Network has built a strong local radio franchise with deep relationships with advertisers across a broad regional footprint spanning two states," said Townsquare Ignite Chief Revenue Officer Shaun Collignon.
Collignon said the arrangement will allow Lakes Media sellers to offer coordinated radio and digital campaigns without having to develop their own digital advertising infrastructure.
The agreement is part of Townsquare Ignite's Media Partnerships division, launched in 2024 to provide Townsquare's digital advertising capabilities to other local media companies through a white-label service.
Townsquare said digital operations now generate more than half of the company's total revenue and profit. Through the partnership, Lakes Media plans to offer customized, data-driven advertising campaigns to local, regional and national clients throughout its Northern North Carolina and Southside Virginia service area.
"We are pleased to partner with Townsquare Ignite to deliver our local and regional clients an unparalleled opportunity to access data and to develop comprehensive strategies for multi-channel customers for lead generation, acquisition and engagement," said Lakes Media Network Owner and President Tom Birch.
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K-Love Closes on WNKS and KXTE Acquisitions
| RADIO ONLINE | Thursday, October 1, 2026 | 2:04pm CT |
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K-Love Inc. has closed on its acquisition of WNKS-FM in Charlotte and KXTE-FM in the Las Vegas market from Beasley Media Group Licenses. The closing completes a transaction first announced in August. Financial terms were not disclosed. Kalil & Co. served as the exclusive broker.
WNKS operates on 95.1 MHz with 100kW at 1,542 feet HAAT. The station had been Beasley's CHR "KISS 95.1." Ahead of the sale, Beasley moved the station's Maney and LauRen morning show to sister WKQC-FM (104.7).
KXTE, licensed to Pahrump, NV, operates on 107.5 MHz with 24.5kW at 3,730 feet HAAT. Beasley previously moved KXTE's Alternative programming and branding to sister KVGS-FM, allowing the format to continue following the sale.
When the agreement was announced, K-Love CEO Tom Stultz said the organization looked forward to adding the signals and expanding its mission in Charlotte, Las Vegas and surrounding areas.
Kalil & Co. was the exclusive broker for this transaction.
Pamal to Acquire Galaxy Media's 10 Radio Stations
| RADIO ONLINE | Wednesday, September 30, 2026 | 3:31pm CT |
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Pamal Broadcasting has reached an agreement to acquire Galaxy Media's 10 radio stations in the Syracuse and Utica, NY markets, expanding the Albany-based broadcaster's footprint across upstate New York. Financial terms were not disclosed.
The transaction is subject to FCC approval, with Pamal assuming operational control of the stations under a Local Marketing Agreement beginning October 1. The LMA will allow Pamal to handle day-to-day management and programming while the sale awaits regulatory approval.
The deal follows Galaxy founder and CEO Ed Levine's announcement in August that he planned to retire. Levine, 70, founded the company in 1990 with WKLL in Utica and built Galaxy into a two-market radio group over the ensuing 36 years.
"I have been fortunate to live out a lifelong dream of mine for the past 36 years," Levine said. "While I will miss Galaxy and Syracuse/Utica, I could not be happier to hand things off to Pamal Broadcasting."
The Galaxy portfolio includes Classic Rock "TK99" 99.5/105.5, Rock "K-Rock" 100.9, Classic Hits "Sunny 102" 102.1 and Sports "ESPN Syracuse" 1200 in Syracuse. Its Utica properties include Rock "K-Rock" 94.9, "Mix 102.5," "Tony FM" 99.1 and "ESPN Utica/Rome" 96.5.
Pamal was founded by Jim Morrell in Albany in 1987 and currently owns 19 radio stations serving markets including Albany, the Hudson Valley, Adirondacks and Vermont.
"We are very excited to add Galaxy's team and stations to our company," said Morrell. "We have had a few meetings with the Galaxy employees, and we are excited to work with them, learn from them, and continue in the strong tradition of supporting our communities, entertaining our listeners and helping our advertising partners grow their businesses."
Pamal COO Chuck Benfer said the company does not plan changes to Galaxy's station formats or personnel.
The transaction does not include Galaxy's former events business, which included Taste of Syracuse and the Syracuse Nationals. That operation was sold separately earlier this year.
Nielsen Delists WLNO Over PPM Panel Violation
| RADIO ONLINE | Wednesday, September 30, 2026 | 3:21pm CT |
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Nielsen has delisted Spanish Hot AC WLNO & WDCN-LD (Latino 104.1/87.7) from the August 2026 Washington, DC PPM radio ratings after discovering that the household of a WLNO staff member had been participating in its Portable People Meter panel.
According to Nielsen, the household had been part of the Washington PPM panel since the January, 2025 survey. The company said the individual involved intentionally misrepresented their background to circumvent safeguards intended to prevent people affiliated with media outlets from participating in its measurement panels.
Nielsen prohibits households associated with radio stations from participating in its ratings panels and surveys. Following an investigation, the company determined the situation violated its Rating Distortion policy and removed WLNO from the August Washington market report.
The action explains the station's absence from the August PPM results released earlier this month.
Nielsen limited the delisting to WLNO rather than extending the action to other stations in the Radio One/Urban One Washington cluster. The company cited several mitigating factors, including the broadcaster's cooperation with the investigation, its previous compliance record and the fact that the employee involved had joined the company through a recent acquisition.
The delisting will also be limited to the August monthly report.
Because the affected household had participated in the panel for an extended period, Nielsen is issuing revised Washington ratings covering earlier survey periods beginning in February, 2026. Revised reports are being provided to subscribers starting with the July monthly.
WLNO is expected to return to Nielsen's Washington PPM report with the September results.
Podcast Listeners Wary of AI-Generated Hosts
| RADIO ONLINE | Wednesday, September 30, 2026 | 11:50am CT |
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Most weekly podcast consumers aren't enthusiastic about having their favorite hosts replaced by AI-generated versions of themselves, according to new research from Edison Research at SSRS.
Custom questions added to Edison Podcast Metrics during the first quarter of 2026 found that 66% of weekly podcast consumers expressed at least one negative emotion when asked how they would feel if a favorite host began using an AI-generated version to host the podcast.
One-third said they would feel "deceived," while another third selected "upset." Thirty-two percent said they would be "skeptical," and 28% said they would feel "betrayed."
Positive reactions were considerably less common, with 27% selecting at least one positive emotion. Fourteen percent said they would be "impressed," 12% "optimistic" and 10% "fascinated" by an AI-generated version of their favorite host. Only 18% said they would feel "indifferent" about the use of an AI-generated host.
Edison has conducted extensive research into the relationship between podcast personalities and their audiences and said the rapid growth of artificial intelligence prompted it to begin examining how consumers view AI's potential role in podcasting.
The findings suggest that while AI tools are becoming more prevalent in audio production and content creation, replacing the human host could present a different challenge because of the connection listeners develop with podcast personalities.
Edison said additional data examining AI and podcasting is available through its Edison Podcast Metrics subscription service.
MIW Sets AI for Content Creators Webinar
| RADIO ONLINE | Wednesday, September 30, 2026 | 11:43am CT |
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Mentoring and Inspiring Women in Radio (MIW) will present a free webinar, "AI for Content Creators," on Wednesday, October 28 at 2pm ET/11am PT. The virtual panel is designed for air personalities, producers, programmers and other content creators and will examine how artificial intelligence can be incorporated into radio content creation and workflows across broadcast, digital, social media and podcast platforms.
MIW Board Member and Townsquare Media Regional Content Director and National Contesting Director Meg Dowdy will moderate the session.
Panelists include Audacy 102 JAMS Brand Manager Andre Yancey, who also serves as Assistant Brand Manager for 94.7 The Block/New York; Urban One/KKBQ host and digital personality Lauren "Lo" Sessions; and "The Morning Breeze" co-hosts Carolyn McArdle and Cort Johnson of iHeartMedia's 98.1 The Breeze/San Francisco.
"AI is quickly becoming another tool in the content creator's toolbox, but knowing how to use it effectively while maintaining the authenticity and personality that make great radio compelling is critical," said MIW Board President Sheila Kirby.
Topics will include using AI to brainstorm and develop content, research subjects and prepare interviews, repurpose on-air material for digital and podcast platforms, create social and promotional content and streamline repetitive tasks.
The panel will also address ways broadcasters can collaborate with AI while maintaining their own voice and point of view, along with areas where human creativity and judgment remain essential.
"AI can help content creators move faster, experiment more and get more mileage out of the work they're already doing, but the goal isn't to automate the personality out of radio," said Dowdy.
The webinar will include a 45-minute panel discussion followed by a 15-minute audience Q&A. Registration is free.
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