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Nielsen Report: Radio Reaches 92% of U.S. Adults


Nielsen
Nielsen

Radio continues to reach more American consumers each month than any other measured media platform, according to a new Nielsen report titled "Everyone. Everywhere. See Audio Differently." The report highlights radio's audience reach, advertising effectiveness and the measurement systems used to track listening across broadcast and digital audio.

According to Nielsen's first-half 2026 data, radio reaches 92% of U.S. adults monthly, representing more than 242 million consumers. That compares with 90% for TV-connected devices, 87% for smartphones and 85% for live and time-shifted television.

Radio also maintains substantial reach among younger audiences, reaching 87% of adults ages 18-34 each month. Among Black adults, monthly reach stands at 92%, while Hispanic adults register 93%.

The report emphasizes radio's continued dominance in vehicles, where more than 80% of ad-supported audio listening time goes to AM/FM radio. Nielsen found that 65% of adult radio listening occurs outside the home, with that figure increasing to 73% during weekday drive times.

A May 2026 study conducted by Nielsen and iHeartMedia found that approximately half of recent and prospective vehicle buyers would refuse to purchase a vehicle without AM/FM radio. More than seven in ten respondents said AM/FM should be standard equipment, while a separate analysis ranked radio second only to smartphone integration in its influence on vehicle purchasing decisions.

Nielsen also examined radio's advertising performance. Its Global Compass benchmarks showed radio delivering a weighted return on investment of $2.00 for every advertising dollar spent, second only to social media at $2.22. Radio outperformed television, display advertising, search and connected television in the analysis.

Despite those results, Nielsen noted that marketers ranked radio last among ten advertising channels in perceived effectiveness, highlighting a disconnect between advertiser perceptions and measured performance.

The report also addresses the importance of combining broadcast radio and podcast advertising. Nielsen found that Americans spend nearly four hours daily consuming audio, with radio and podcasts accounting for 82% of ad-supported audio listening time, compared with 16% for streaming music services.

The second half of the report examines Nielsen's audio measurement methodology, including its Portable People Meter (PPM) system in the 48 largest markets and diary-based measurement in more than 200 additional markets and surrounding counties.

Nielsen noted that its January 2025 implementation of a three-minute listening qualifier increased measured average audiences by 24% on average by capturing shorter listening occasions.

The company also emphasized the limitations of relying exclusively on connected-vehicle data, which can identify what a vehicle's audio system is playing but cannot necessarily determine who is listening or how many people are present.

Nielsen said its approach combines large data sets with representative audience panels to measure radio, podcasts and streaming audio. Its Nielsen Nationwide service provides audience measurement for national network radio.

The report concludes that radio's broad reach, particularly among younger audiences and in vehicles, underscores the importance of comprehensive measurement as advertisers increasingly distribute spending across traditional and digital media platforms.

NAB's Rick Kaplan to Depart at End of 2026


Rick Kaplan
Rick Kaplan

The National Association of Broadcasters (NAB) has announced that Chief Legal Officer and Executive Vice President of Legal and Regulatory Affairs Rick Kaplan will depart at the end of 2026, concluding more than 14 years with the organization.

During his tenure, Kaplan led NAB through numerous legal and regulatory challenges, including a unanimous U.S. Supreme Court victory that removed longstanding restrictions on broadcast ownership. He also oversaw a significant victory for radio broadcasters before the Copyright Royalty Board that reduced streaming royalty rates and helped establish the groundwork for a subsequent settlement in the most recent webcasting proceeding.

Kaplan's work also encompassed ATSC 3.0, retransmission consent, the FCC's broadcast spectrum incentive auction, music licensing, sponsorship identification requirements and efforts to reduce broadcasters' annual regulatory fees by millions of dollars.

"In an association as diverse as ours, Rick's ability to understand member concerns, build consensus across differently situated groups and develop creative and impactful solutions will leave an indelible mark on our industry for years to come," said NAB President and CEO Curtis LeGeyt.

"His tireless advocacy -- no matter how big or small the issue -- has significantly benefited our members. I am deeply grateful for his 14 years of leadership, service and the talented team he has built that will ensure NAB's success well into the future."

Kaplan reflected on his tenure, saying, "It has been a tremendous privilege to serve America's broadcasters and be part of NAB for the past 14 years. I am enormously proud of what we have accomplished together, but what I will value most are the relationships I have built and the opportunity to work alongside such extraordinarily talented and dedicated colleagues."

Effective January 1, 2027, NAB will consolidate its Government Relations and Legal teams under Shawn Donilon, who will assume the title of Chief Advocacy Officer. The restructuring is intended to strengthen coordination of the association's advocacy efforts on Capitol Hill, within the administration and before the FCC.

Kaplan and Donilon will work together during the transition to ensure continuity of the association's legal and regulatory initiatives.

"Shawn is a trusted leader and a skilled strategist who knows how to turn broadcasters' priorities into results," LeGeyt said. "He has earned the confidence of our members and policymakers through his ability to build support across the political spectrum."

LeGeyt added that combining the two departments under Donilon's leadership will strengthen NAB's ability to influence federal policy and represent the interests of radio and television broadcasters nationwide.

York Professional Baseball to Acquire Three Stations


York Revolution
York Revolution

York Professional Baseball Club (YPB), operator of the York Revolution baseball team, has reached an agreement to acquire three York, PA-area radio stations from Forever Media. The transaction includes WGTY-FM (Froggy 107.7), WYCR-FM (Rocky 98.5) and WHVR (Happy 92.7), expanding YPB's existing radio holdings in the market.

YPB has owned WOYK-AM, York's oldest radio station, since 2014. The acquisition will bring four local radio operations under the company's ownership, creating opportunities for expanded community engagement and cross-promotion with the York Revolution.

According to the companies, WGTY and WYCR rank first and second, respectively, in the York market based on Nielsen ratings. WHVR, which operates on AM and FM frequencies, serves the nearby Hanover market.

The transaction is subject to FCC approval and is expected to close near the end of 2026. No immediate changes to station branding, programming formats or on-air personalities are planned.

"We are excited by this opportunity both for the Revolution and for York County," said YPB Chairman Bill Shipley. "Keeping these leading stations in local ownership is great for the community and being able to partner between what they are already doing, the Revolution's community focus at WellSpan Park, and our WOYK presence in York provides tremendous growth opportunities all around."

Shipley said former York Revolution President Eric Menzer, who continues to serve as YPB Vice Chairman, will oversee the integration of the radio properties and development of future operations.

Existing station management will remain in place. Darrell Henry will continue as General Manager of WOYK, while Dave Davies will remain General Manager of WGTY, WYCR and WHVR.

Forever Media owner Lynn Deppen said he welcomed the opportunity to keep the stations under local ownership while continuing their broadcasting and community service traditions in Central Pennsylvania. Forever Media is represented in the transaction by broker Michael J. Bergner of Bergner & Co. Financial terms of the agreement were not disclosed.

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Triton Digital Integrates Datonics Audience Data


Triton Digital
Triton Digital

Triton Digital has announced the integration of Datonics' third-party audience data into the Triton Ad Platform (TAP), expanding targeting capabilities for digital audio publishers and advertisers across 12 countries.

The integration gives publishers access to Datonics' audience segments, including demographic information, automotive interests, consumer packaged goods (CPG) purchasing behavior and other audience attributes. The additional data is designed to help publishers increase the value of their advertising inventory while allowing buyers to reach more precisely defined audiences.

"This gives publishers of every size access to the kind of audience data that used to be reserved for the biggest players," said Spencer Morris, Executive Vice President of Data Operations and Data Products at Triton Digital. "That's a meaningful shift in how digital audio competes for ad dollars."

Morris added that the expanded targeting capabilities will give advertisers greater confidence in campaign planning while potentially improving performance for participating publishers.

Under the arrangement, Datonics will provide Triton with ongoing audience data updates that will be made available for targeting through TAP. The updates are intended to help publishers and advertisers maintain current audience eligibility and improve targeting accuracy.

"Audio is a critical part of the holistic omnichannel strategy advertisers should be leveraging, and Triton is a great partner in this space," said Datonics President and CEO Michael Benedek. "Triton Digital is a clear leader in connecting data and technology, and this integration puts our segments directly in front of the publishers and buyers who are smartly leveraging digital audio."

Datonics audience segments are now available through TAP in the United States, Canada, Mexico, United Kingdom, Germany, France, Australia, South Korea, Singapore, India, Japan and Brazil.

The integration is part of Triton Digital's broader effort to connect digital audio advertising technology, audience data, measurement and monetization. By incorporating Datonics' targeting capabilities into TAP, the company aims to provide publishers with additional tools to attract advertising revenue and help buyers reach audiences across streaming audio and other digital audio platforms.

CRB Opens Applications for Rusty Walker Scholarship


Rusty Walker Scholarship
Rusty Walker Scholarship

Country Radio Broadcasters (CRB) is accepting applications for the Rusty Walker Scholarship, which will provide one first-time attendee with an opportunity to participate in Country Radio Seminar (CRS) 2027, scheduled for March 17-19 in Nashville.

Established in 2012, the scholarship honors the late Rusty Walker, a former CRS board member, Country Radio Hall of Fame inductee, programmer, consultant and mentor. The program recognizes promising radio professionals and provides opportunities for professional development and networking within the country music industry.

The scholarship is open to full-time radio station employees who have never attended CRS. Applicants must complete an online application and submit an essay of no more than 500 words explaining why they should be selected.

The application deadline is Thursday, November 12.

The selected recipient will receive complimentary registration to CRS 2027, round-trip airfare to Nashville and hotel accommodations at the Omni Nashville Hotel. The scholarship winner will also be recognized during the seminar.

CRS 2027 will bring together country radio broadcasters, record label executives and other music industry professionals for three days of educational sessions, panel discussions, workshops and networking events.

The annual seminar focuses on programming, audience engagement, industry trends and professional development, providing attendees with opportunities to exchange ideas and strengthen relationships across the country radio and music industries.

Urban One Sets Third Quarter Earnings Call for Nov. 10


Urban One
Urban One

Urban One has scheduled a conference call for Tuesday, November 10, 2026, at 10am ET to discuss its financial results for the third quarter of 2026.

The call will be open to investors, analysts and other interested parties. U.S. participants can dial toll-free 888-596-4144, while international callers can use 646-968-2525. The conference access code is 9794002.

A replay will be available beginning at 2pm ET on November 10 through 11:59pm ET on November 17. Domestic callers can access the replay at 800-770-2030, while international participants can dial 609-800-9909. The replay access code is also 9794002.

Live audio and a replay of the conference call will be available through Urban One's corporate website at urban1.com. The online replay will remain accessible for seven days following the call.

Audacy Study Highlights Radio's Reach Among Voters


New research from Audacy, conducted with YouGov and MRI-Simmons, highlights the role of AM/FM radio in reaching commuting voters ahead of the 2026 midterm elections. The findings suggest radio can help political advertisers expand their reach beyond traditional television and digital campaigns while connecting with voters concerned about the economy and cost of living.

According to the research, 59% of likely voters who commute identify the economy and cost of living as the most important issues influencing their vote. That figure increases to 73% among commuting homeowners with children.

The study also found that 78% of employed Americans commute to work at least two days per week, with nearly 90% traveling by car. During weekday commuting hours, AM/FM radio accounts for 82% of ad-supported audio listening, according to the findings cited by Audacy.

In an interview with Campaigns & Elections, Audacy executives Haley Teare-Lombardo and Ray Borelli discussed the challenges political advertisers face in reaching additional voters without duplicating audiences already exposed to television and digital advertising.

"We saw what everyone else was seeing - that the economy is by far the number one issues on the minds of voters heading to the polls this November," said Borelli, Audacy's Head of Research. "But when you isolate the people who are commuting to work, they're feeling the pressure so much more and it shows up in the data. They're more motivated to vote."

The research also found that audio listeners were more than twice as likely as the average voter to mention cost-of-living concerns when asked what advice they would give a candidate seeking their vote.

Audacy pointed to results from the 2022 midterm elections as evidence of radio's ability to provide incremental audience reach. In Pennsylvania, radio added an estimated 676,000 voters, representing a 10% increase beyond the television and connected TV reach of John Fetterman's campaign. In Georgia, radio added approximately 659,000 voters, an 18% increase beyond the TV/CTV reach of Raphael Warnock's campaign.

The findings underscore Audacy's position that radio can complement television and digital advertising by reaching audiences during daily commutes and providing additional exposure without relying exclusively on the same media channels.

The research was discussed in an interview published by Campaigns & Elections examining voter economic concerns, commuting habits and political advertising strategies ahead of Election Day.

Watch the full interview here.

HBCU Radio Project Receives $750K Ford Foundation Grant


HBCU Radio Project
HBCU Radio Project

The HBCU Radio Preservation Project (HBCU RPP) has received $750,000 from the Ford Foundation to support radio stations at Historically Black Colleges and Universities (HBCUs). The funding has been distributed over the past year to help 14 stations maintain operations, address financial challenges and strengthen their long-term sustainability.

The foundation's support enabled HBCU RPP to provide unrestricted funding through a non-competitive, formula-based grant process, allowing participating stations to direct resources toward their most pressing needs.

Grant recipients have used the funding to stabilize operations, maintain essential staffing, sustain and expand programming, and upgrade broadcast and digital infrastructure. The money has also helped cover carrier fees, address budget shortfalls resulting from the loss of Corporation for Public Broadcasting (CPB) funding, and support community engagement initiatives.

The 14 stations receiving grants are WNSB (Norfolk State University), KTSU (Texas Southern University), WCLK (Clark Atlanta University), WURC (Rust College), WESM (University of Maryland Eastern Shore), WPRL (Alcorn State University), WJSU (Jackson State University), WEAA (Morgan State University), WNCU (North Carolina Central University), KJLU (Lincoln University), WRVS (Elizabeth City State University), WSSB (South Carolina State University), WJAB (Alabama A&M University) and WVAS (Alabama State University).

A portion of the grant will also provide travel stipends for station personnel attending the 2026 HBCU Radio Preservation Project Symposium, scheduled for November in Baltimore, MD.

"We are grateful to the Ford Foundation for recognizing the critical needs and importance of supporting HBCU radio stations," said HBCU RPP Director Jocelyn Robinson. "While the funds have been used to meet present day needs, they are also helping secure longevity and support the continued relevance of these stations to their communities."

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Audacy Partners with Melani Sanders for New Podcast


We Do Not Care Club
We Do Not Care Club

Audacy has announced a partnership with Melani Sanders, founder of the viral "We Do Not Care Club" movement, to launch a new podcast exploring midlife, menopause, health, relationships and personal reinvention. "The We Do Not Care Club Podcast with Melani Sanders" will debut October 21, with Audacy handling advertising sales and distribution and Sanders producing the series alongside Best Case Studios.

The 13-episode series will be available on YouTube and major podcast platforms, with new episodes released Wednesdays through January 20, 2027. Burlington and Midi Health are presenting sponsors.

Sanders, a New York Times bestselling author, speaker and entrepreneur, has built a social media following of more than 7.6 million through her candid, humorous approach to the challenges and experiences of midlife. She was named PEOPLE's 2025 Creator of the Year.

The podcast will feature conversations about menopause, changing relationships, health, fitness, finances, self-image and other issues affecting women in midlife. Episodes will include discussions with health experts and special guests, along with personal stories and moments featuring Sanders and her husband, Otis.

Scheduled guests include makeup entrepreneur Bobbi Brown, "Happier" podcast host Gretchen Rubin, financial educator Tiffany Aliche, television personality Ricki Lake and menopause specialist Dr. Jila Senemar.

"What started as one woman having a moment became a Global Movement rooted in SISTERHOOD, and I'm excited to partner with Audacy and Best Case to bring this show to life," said Sanders, reflecting on the social media video that launched the We Do Not Care Club community.

"Melani has turned a conversation women were having in private into a movement millions are proud to be part of," said Audacy Head of Podcasts Leah Reis-Dennis. "Melani's humor and honesty create a space where listeners and viewers can laugh, learn, and feel seen, while giving advertisers an authentic way to connect with women around the topics that matter to them."

Anna & Raven Reaches 100-Station Milestone


Anna & Raven
Anna & Raven

Nationally syndicated morning show "Anna & Raven" has reached the 100-station milestone with the addition of new affiliates, including KZNY-FM (Sunny 104.3) in Phoenix, AZ, and WARM-FM (WARM 103.3) in York, PA.

Hosted by Anna Zap and Raven, the program originates from flagship stations WEZN-FM in Fairfield County, CT, and WALK-FM on Long Island. The show serves affiliates across multiple formats, including Adult Contemporary, Hot AC, CHR and Classic Hits.

Recent additions to the show's affiliate lineup also extend its reach into Portland, OR; Joliet, IL; Youngstown, OH; Lansing, MI; Pocomoke City, MD; and St. George, UT.

"Reaching 100 stations is an incredible milestone for Anna & Raven," said Zap. "We are grateful to the broadcasters who believe in us and to every listener that who lets us be part of their day. Growing relationships with our partners while sharing laughs with our listeners in more communities is a dream come true."

Raven added, "The fun of developing real relationships, sales success stories, and wins with our affiliates can't be overstated. The dream is alive!"

In Phoenix, Sierra H Multimedia Owner Ken Brentlinger welcomed the program to Sunny 104.3, noting the importance of morning programming in establishing listening habits throughout the day.

"I am happy to welcome the Anna & Raven Show to the growing Sunny 104.3," Brentlinger said. "We know that morning drive sets the tone for listening throughout the day at work and the commute. I am looking forward to hearing them wake up the Valley!"

Sierra H Multimedia Director of Content and Programming Eric Rosado called the show a natural fit for the station's new brand, citing its emphasis on listener interaction, companionship and positive programming.

At WARM 103.3 in York, Program Director Bobby D praised the program's flexibility and support for local affiliates. "They make it easy to create a show that feels local, give us the flexibility to customize content for our audience, and are always eager to support promotional and sales opportunities," he said. "They truly operate as partners, not just a syndicated show."

Doing Things Launches ''Overstimulated'' Parenting Podcast


Overstimulated Parenting Podcast
Overstimulated Parenting Podcast

Doing Things, the social-first entertainment studio behind "Recess Therapy," "Overheard" and "Juice Box Jury," has launched "Overstimulated," a new weekly comedy podcast hosted by comedians and longtime collaborators Manon Mathews and Vincent Marcus. The series premieres Wednesday, October 14, with new episodes available each Wednesday on Spotify, Apple Podcasts and YouTube.

The podcast explores the challenges, humor and unpredictable moments of parenting through conversations between Mathews, the mother of a two-year-old son, and Marcus, the father of a 13-year-old daughter. Episodes will address topics ranging from generational differences to the impact of technology on families, with listeners invited to call in and share their own experiences.

The series will also feature appearances by creators and celebrities, including actress Daniella Monet, who will join the hosts for discussions about parenting and family life.

Mathews first gained recognition on Vine before appearing on Comedy Central's "Broad City" and Food Network's "Beat Bobby Flay." She has since built an audience of approximately 7.5 million followers across social media platforms. Marcus developed his following through celebrity impressions, beatboxing and comedy sketches.

The two have collaborated on numerous comedy projects, including their recurring characters June and George, a fictional 1950s couple, and a viral parody of upscale grocery chain Erewhon.

"I'm so excited to finally bring this show to life! It's been a long time coming," said Mathews. "We intend for the show to be a fun place for people to land, laugh, connect, and feel like they're hanging out with us. I can't wait for people to be part of it."

Marcus added, "We have such a natural chemistry and genuinely make each other laugh, so getting to turn that into a show with the team at Doing Things has been incredibly exciting. We want this to feel like the kind of show you throw on and immediately feel like you're in the room with us."

"Overstimulated" expands Doing Things' family-oriented podcast programming, joining "Juice Box Jury" with Trey Kennedy and "Recess Therapy" with Julian Shapiro-Barnum. While those programs feature children's perspectives, the new series focuses on the experiences of parents.

Cumulus Promotes Kathy Brown to VP/Urban Formats


Kathy Brown
Kathy Brown

Cumulus Media has promoted Kathy "KB" Brown to Vice President of Urban Formats, expanding her responsibilities to include programming oversight for the company's 40 Urban-formatted radio stations nationwide. The promotion is effective immediately.

In her new role, Brown will serve as a senior programming leader, overseeing Cumulus Media's Urban Mainstream, Urban AC, Classic Hip Hop and Gospel formats. She will also provide programming guidance and support to the company's Urban stations across the country.

Brown, who joined Cumulus Media in 2017, is based in Charleston, SC, and will retain her current responsibilities as Program Director and on-air personality for WWWZ-FM (Z93 JAMZ) and WMGL-FM (Magic 107.3).

"By virtue of her veteran major-market leadership skills and perennial high achievement, KB became the clear choice of both our programming leaders and her peers in the Cumulus Urban fleet," said Cumulus Media Chief Programming Officer Brian Philips. "Kathy already wears much programming responsibility gracefully and successfully in her Charleston role and in the region. This confirms our trust in her proven steady guidance and her stellar reputation within Cumulus."

Before joining Cumulus, Brown served as Program Director and on-air personality for iHeartMedia's Urban KMJM-FM and KATZ-FM in St. Louis. She previously held the position of Assistant Program Director at CBS Radio's WVEE-FM (V103) in Atlanta.

Her career also includes serving as Vice President and Regional Program Director and Operations Manager for Radio One's seven-station cluster serving Washington, DC, and Baltimore.

"I am excited to join the Cumulus senior content leadership team," Brown said. "I am fortunate to support a stellar group of Urban programmers who oversee legendary stations. We will continue our legacy of excellence."

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Christy Tanner Exits NYPR as CEO After 8 Months


Christy Tanner
Christy Tanner

New York Public Radio (NYPR) President and CEO Christy Tanner has stepped down after just eight months leading the public media organization. The NYPR Board of Trustees has established a three-member interim leadership team while conducting a search for her successor.

Tanner joined NYPR in February 2026, succeeding LaFontaine Oliver, who transitioned to Executive Chair. Her departure follows a brief tenure during which she oversaw several leadership appointments and organizational initiatives involving NYPR's news, programming and digital operations.

In an internal memo, Tanner described her time at NYPR as an opportunity to help establish a foundation for the organization's future.

"I believe that when journalism and culture thrive, democracy thrives," Tanner said. "I deeply respect the staff and the integrity of the news, programming and culture teams, and I am proud of what we accomplished together. I am looking forward to sharing what's next for me soon."

NYPR's temporary Office of the CEO will consist of former President and CEO LaFontaine Oliver, podcast executive Jenna Weiss-Berman and veteran media executive Gary Knell. Oliver will also serve as interim acting President during the transition.

Weiss-Berman, a current NYPR trustee, co-founded Pineapple Street Studios and currently leads podcast operations at Paper Kite Productions. Knell, also a trustee, previously served as President and CEO of NPR and held chief executive positions at Sesame Workshop and National Geographic. Oliver currently chairs the Board of Public Media Infrastructure.

"We're grateful to Jenna, Gary, and LaFontaine for taking this on," said NYPR Board Chair John Rose. "Together, they bring decades of experience in public media, journalism, and management, and deep knowledge of NYPR. We're confident in their ability to support our staff and serve our audiences as we search for our next President and CEO."

Before joining NYPR, Tanner held senior leadership positions at CBS News Digital, TV Guide Digital and The Washington Post Company. She also served in executive roles at Variety and began her journalism career at The Associated Press and The Commercial Appeal in Memphis.

During her tenure, NYPR made several senior management appointments, including naming Ru Sharma Chief People Officer, Emily Christner Chief Growth and Engagement Officer and Patti Cohen Senior Vice President of Analytics, Insights and Research.

The organization also promoted Emily Botein to Head of WNYC Studios, Stephanie Clary to Editor-in-Chief of WNYC and Gothamist, and Eileen Delahunty to Head of WQXR.

Civic Media to Acquire 16 Signals in Iowa, Illinois


Civic Media
Civic Media

Civic Media, Inc. has reached an agreement to acquire 16 radio signals in Iowa and Illinois from Pritchard Broadcasting Corp., Titan Broadcasting, LLC and Galesburg Broadcasting Company. Financial terms of the agreement were not disclosed.

The acquisition would expand the Wisconsin-based broadcaster's presence into two additional states, adding to its existing radio operations in Wisconsin, Minnesota and Michigan. Civic Media focuses on local and regional news, talk programming and community engagement.

The Iowa portion of the transaction includes KGRS-FM (107.3), KBKB-FM (101.7), KBKB-AM (1360), KBUR-AM (1490), KKMI-FM (93.5), KDMG-FM (103.1) and KHDK-FM (97.3). The deal also includes FM translators K283CK (104.5) and K257GC (99.3).

In Illinois, Civic Media will acquire WQKQ-FM (92.1), WAAG-FM (94.9), WLSR-FM (92.7), WGIL-AM (1400), WKAY-FM (105.3) and WZIE-FM (106.1), along with FM translator W229BO (93.7).

The stations have operated under ownership groups with longstanding ties to local broadcasting in the Midwest, providing news, sports and community-oriented programming to their respective markets.

Among the larger facilities included in the agreement are KGRS-FM, operating with 100 kW, and KBKB-FM and WAAG-FM, each operating with 50 kW. The transaction also includes several smaller-market FM and AM stations and their associated translators.

Kalil & Co. is serving as the exclusive broker for the transaction.

Louisville Public Media Names Two Staffers, Promotes One


Louisville Public Media (LPM)
Louisville Public Media (LPM)

Louisville Public Media (LPM) has announced two new staff appointments and an internal promotion as part of its efforts to strengthen local journalism, community engagement and fundraising operations across Greater Louisville and Southern Indiana.

Krystal Goodner has been named host of "All Things Considered" on 89.3 WFPL, effective October 19. Goodner brings nearly 20 years of experience in television and radio, including previous roles as a reporter and weekend morning anchor at WDRB-TV and a decade at WLOU radio.

A resident of Jeffersonville, IN, Goodner is a graduate of Indiana University Southeast with a degree in multimedia journalism. She will host local and regional news segments during NPR's "All Things Considered," airing weekdays from 4-6pm on WFPL.

"Returning to the air as the host of All Things Considered on 89.3 WFPL is both a joy and a privilege," Goodner said. "Louisville and Southern Indiana are home, and it means so much to continue informing, engaging and connecting with the community that has shaped me."

LPM has also appointed Veronica Roessler as Community Engagement and Events Manager, effective October 12. Roessler joins the organization's marketing team with event production experience that includes the Kentucky Derby Festival and Olivia Elise Events.

In her new position, Roessler will oversee events ranging from WFPK Waterfront Wednesday to smaller donor and community gatherings. Her responsibilities include expanding audience engagement, strengthening relationships with supporters and introducing public media to new audiences.

"Our new strategic plan tasks us with becoming Louisville's essential daily habit, and that starts with people who are rooted in this community," said LPM President and CEO Kenya Young. "Krystal Goodner is a community-minded journalist who has been part of this region's daily life for nearly 20 years. Veronica Roessler knows how to bring people together, and she'll help us show up in every corner of our neighborhoods."

Additionally, LPM has promoted Katherine Six to the newly created position of Director of Development Operations. Six, who has served as Grants Manager since 2021, will continue overseeing grants while expanding her responsibilities to include major gift prospect research, performance metrics, budgeting and development planning.

MIW Opens Applications for Digital Sales Mentorship


Mentoring and Inspiring Women in Radio (MIW) Digital Sales Mentorship
Mentoring and Inspiring Women in Radio (MIW) Digital Sales Mentorship

Mentoring and Inspiring Women in Radio (MIW) has announced the return of its Digital Sales Mentorship Program for a third year, offering women working in radio and digital media sales an opportunity to develop their digital expertise and leadership skills. Applications for the 2027 program are being accepted through November 6, 2026.

The year-long initiative will select one mentee to receive personalized coaching from an experienced industry leader, along with access to digital subject-matter experts. The program is designed to help participants strengthen their understanding of digital revenue opportunities and apply those skills to their careers.

The selected participant will receive monthly one-on-one mentoring covering digital marketing and analytics, streaming audio and podcasting, digital video, cross-platform integration and social media strategy. Additional areas of focus include third-party vendor partnerships, client needs analysis, return on investment measurement, overcoming client objections and sales leadership development.

"Digital acumen is no longer a specialized skill in the broadcast industry, it's an essential part of being an effective leader," said MIW Board President Sheila Kirby. "Today's leaders need to understand how audiences are consuming content across platforms, how digital is creating new opportunities for advertisers and revenue, and how technology continues to reshape our business."

Kirby added that the mentorship provides an opportunity for women to strengthen those skills and prepare for expanded leadership responsibilities within the broadcast industry.

The program is open to women currently employed in radio or digital media sales in the United States who have at least three years of sales experience.

Applications for the 2027 Digital Sales Mentorship Program are open now, with a deadline of Friday, November 6, 2026. One participant will be selected for the year-long mentorship opportunity.

Doug Groff Returns to Yavapai as Production Director


Doug Groff
Doug Groff

Yavapai Broadcasting has announced the return of radio veteran Doug Groff as Production Director for the company's stations across Northern Arizona. Groff brings nearly 30 years of broadcasting experience to the position, overseeing the group's production and creative services operations.

Groff previously worked for Yavapai Broadcasting as Music Director and morning host at then-AAA KVNA-FM (100.1) in Flagstaff. He rejoins the company after four years with Zimmer Communications in Columbia, MO, where he served as Creative/Production Director and hosted evenings on Classic Rock KCMQ-FM (96.7).

His career also includes serving as Operations Manager for WXOF-FM and WXCV-FM in Homosassa, FL, Production Director for Townsquare Media in Lubbock, TX, and morning co-host at Country WWJO-FM (98.1) in St. Cloud, MN.

"We're excited to welcome Doug back to Yavapai Broadcasting," said General Manager Mike Jensen. "With the tremendous growth we're experiencing across our radio group, we're especially pleased to have someone with Doug's experience, creativity and leadership heading up our Production and Creative Services Department."

Jensen added that Groff's extensive background in radio production and programming will benefit the company's stations, advertisers and staff as Yavapai Broadcasting continues to expand its operations across Northern Arizona.

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