Univision to Encode Stations for PPM in Five Markets

RADIO ONLINE | , , | :am CT

While Spanish Broadcasting System is battling Arbitron, and has once again pulled its PPM encoding, Spanish-language rival Univision has begun encoding its stations in Miami, San Diego, Phoenix, San Antonio and Las Vegas. The move could be a response to pressure from ad agencies over the lack of ratings for several months.

Even though Univision is again encoding for PPM, there is no word on whether the stations will become Arbitron subscribers in the five markets.

Arbitron has been battling minority group owners from the time PPM became currency, claiming the electronic radio service undercounts minorities. Earlier this week, SBS stopped encoding its nine stations in five markets after a New York Supreme Court Judge lifted the temporary restraining order that required SBS to continue encoding.