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Local Media Revenues to Reach $139.3B in 2015
RADIO ONLINE | Monday, September 22, 2014 |
In its new U.S. Local Media Forecast 2015, BIA/Kelsey forecasts total local media revenues to reach $139.3 billion in 2015, up from $137 billion this year, representing a growth rate of 1.6 percent. Online/digital will account for more than one-quarter (25.2%) of total local media revenues in 2015. Revenues for online/digital are expected to grow from $31 billion in 2014 to $35 billion in 2015, representing a 13.1 percent growth rate.
Mobile local and local social are among the categories within the online/digital segment that are seeing strong growth. Forecasts for several online/digital categories include:
- Mobile local ad revenues will grow from $4.3 billion in 2014 to $6.6 billion in 2015 Local social media revenues will grow from $2.5 billion in 2014 to $3.6 billion in 2015 Local search revenues will grow from $7.1 billion in 2014 to $7.2 billion in 2015 Local display revenues will grow from $4.3 billion in 2014 to $4.9 billion in 2015 Local online video revenues will grow from $2.3 billion in 2014 to $3.0 billion in 2015
BIA/Kelsey defines the local media advertising marketplace as those media that provide local audiences to all types of advertisers. The company is presenting highlights from the forecast Monday at its Leading In Local: SMB Digital Marketing conference in New Orleans.
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