Media Rep Firm Gen Media Partners Launches

RADIO ONLINE | Monday, March 30, 2015

Gen Media Partners, a new integrated media rep firm, launched Monday to steer the combined sales operations of McGavren Guild Media, Local Focus, Commercial Media Sales, HRN Radio Network and MG Malls. The alignment will keep the individual companies intact, while expanding the reach of their collective sales force of almost 50 sellers to new advertisers. 26-year media executive Kevin Garrity, who has been President/CEO of McGavren Guild Media and Local Focus, takes the reins at the helm of the newly-formed company.

Garrity's previous experience includes VP/National Director of Sales at Cumulus Media, President of ABC Radio Sales and VP/Sales at Group W. He has worked locally as General Sales Manager of Cumulus' three-station cluster in Westchester County and as an Account Executive at WABC/New York.

"The altering marketplace doesn't allow for stagnation," stated Garrity. "We are differentiating Gen Media Partners by proactively seeking new prospects for business development and by meeting the needs of advertisers with innovative solutions that deliver more revenue to our radio clients' bottom line. The days of repackaging existing avails for share and calling that new business are over."

Last summer, the operations of McGavren Guild Media and Local Focus were reorganized and streamlined. Since then, the company has entered the network radio space with the acquisition of the HRN Media Network (HRN) and established an in-house technology department with a full-time Director of Technology.

Most recently, MG Malls was brought under the Gen Media Partners umbrella, adding another layer of cross-platform opportunities and introducing new options for local marketing partnerships through access to 2,900 high-traffic centers across all 50 states, including Top DMA's like New York, Boston, Los Angeles, and Chicago, plus Canada, Puerto Rico, and other international locations.