Home Login
Subscribe
Subscribe Online Renew Subscription Subscribe By Mail/Fax Free Ten Day Trial Subscription Info Buy Radio Station Data
RADIO ONLINE
Advertise
Buy Advertising Online Ad Package Information Ad Package FAQs Ad Control Panel Ad Setup Wizard
RSS Facebook
Daily News
Changes & Moves
Top News
Business News
FCC Daily Digests
FCC News
Newsletters
Report News
RSS
Advertisement

Nielsen: News Radio Made Significant Gains in 2016


It's no surprise that listeners tune to News/Talk formats more than in non-election years in the lead up to November. In 2012, News/Talk radio's audience levels spiked during the election year, and in 2016 proved to be no different. According to Nielsen, the format gained significant listenership across PPM markets in 2016 with more than 38 million listening each week.

News/Talk was also the number one ranked format among persons aged 6 and older. Weekly listenership rose by 2 million from 2015 with a time spent listening of four hours and 41 minutes, as audiences were highly interested and invested in the unique election season.

Although last year's election has now come to an end, much of the political buzz remains front and center, and the format is set to perform well in 2017.

Advertisement

Latest Radio Stories

Hampton Roads Radio Icon Mike Arlo Dies at 77
Mike Arlo
Mike Arlo
Mike Arlo, a longtime Hampton Roads radio personality whose career spanned more than five decades, has died. Hampton Roads Media Group, part of Saga Communications, announced that Arlo passed away peacefully at home on June 2 following a brief illness. He was 77. Known simply as "Arlo" to listeners and More

LG Radio Plus Adds iHeartRadio Content Library
LG Radio Plus
LG Radio Plus
LG Electronics has partnered with iHeartMedia to expand the content available through its free ad-supported audio streaming service, LG Radio Plus, bringing more than 850 live radio stations, digital-only channels and thousands of podcasts from iHeartRadio to the platform. The integration makes More

StreamGuys Launches AI-Powered Ad Tagging Service
StreamGuys
StreamGuys
StreamGuys has introduced a new AI-powered ad tagging service designed to automate the placement of advertising markers within podcasts and archived audio content, helping media companies increase revenue opportunities while reducing production workloads. The new service expands on the company's initial More
Advertisement

Matt Fisher Debuts Free Radio Imaging Music Library
Matt Fisher
Matt Fisher
Veteran audio producer Matt Fisher has launched Hundred Hand Slap, a free production music and sound design library created specifically for radio imaging producers, audio creatives and broadcast production teams. Fisher, an award-winning producer with more than two decades of experience creating station More

Country Countdown USA Returns to Go Country 105
Lon Helton
Lon Helton
"Country Countdown USA with Lon Helton" has joined the weekend lineup at KKGO (Go Country 105) in Los Angeles, with the syndicated program now airing Saturdays from 6-9 p.m. Compass Media Networks announced the addition of the show to the Mount Wilson Broadcasting-owned Country outlet, marking a reunion More

Joe LaCroix Named Brand Manager at 105.7 The Fan
Joe LaCroix
Joe LaCroix
Audacy has promoted Joe LaCroix to Brand Manager of sports-formatted WJZ-FM (105.7 The Fan) in Baltimore. In his new role, LaCroix will oversee the station's content strategy, talent development, operations, and branding efforts. "Joe's dedication over the past year has been nothing short of exceptional, More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement

Follow us on:

 RSS Facebook

Copyright © 1989-2026 RADIO ONLINE ®

Airchecks Databases Jobs Newsletters Promotions Radio News Ratings Show Prep Advertise Submissions Subscribe Contact Us