Home Login
Subscribe
Subscribe Online Renew Subscription Subscribe By Mail/Fax Free Ten Day Trial Subscription Info Buy Radio Station Data
RADIO ONLINE
Advertise
Buy Advertising Online Ad Package Information Ad Package FAQs Ad Control Panel Ad Setup Wizard
RSS Facebook
Daily News
Changes & Moves
Top News
Business News
FCC Daily Digests
FCC News
Newsletters
Report News
RSS
Advertisement

Nielsen: News Radio Made Significant Gains in 2016


It's no surprise that listeners tune to News/Talk formats more than in non-election years in the lead up to November. In 2012, News/Talk radio's audience levels spiked during the election year, and in 2016 proved to be no different. According to Nielsen, the format gained significant listenership across PPM markets in 2016 with more than 38 million listening each week.

News/Talk was also the number one ranked format among persons aged 6 and older. Weekly listenership rose by 2 million from 2015 with a time spent listening of four hours and 41 minutes, as audiences were highly interested and invested in the unique election season.

Although last year's election has now come to an end, much of the political buzz remains front and center, and the format is set to perform well in 2017.

Advertisement

Latest Radio Stories

Nielsen Spring 2025 Report Shows Listening Growth
Nielsen
Nielsen
Nielsen has released its Spring 2025 Nationwide study, revealing notable gains in AM/FM radio listening across the U.S. The report, which aggregates data from all counties, including Portable People Meter (PPM) and diary markets, shows growth across all demographics and time periods More

U.S. House E&C Committee to Mark Up AM Radio Act
U.S. Congress
U.S. Congress
Representative Brett Guthrie (KY-02), Chairman of the House Committee on Energy and Commerce, announced that the full committee will hold a markup on seven bills Wednesday, September 17, including H.R. 979, the AM Radio for Every Vehicle Act of 2025. The legislation, sponsored by Reps. Frank Pallone Jr. More

Skyview Networks Elevates Krahl, Davis to VP/R&PS
Kristin Krahl and Howard Davis
Kristin Krahl and Howard Davis
Skyview Networks has promoted Kristin Krahl and Howard Davis to the newly created roles of Vice President, Revenue and Performance Strategy, President & CEO Steve Jones announced in a companywide memo this morning. The move reflects an evolving sales structure and formalizes a unified More
Advertisement

CRB Announces 2025-2026 Board of Directors
CRS 26
CRS 26
The Country Radio Broadcasters (CRB) have finalized elections for the organization's 2025-2026 Board of Directors, assembling a slate of industry leaders who guide the Country Radio Seminar (CRS). Returning as CRB officers are Kurt Johnson (Townsquare Media) as President and John Shomby (Country's Radio More

RAB/BIA Webinar to Map 2025 Wins & 2026 Momentum
RAB and BIA
RAB and BIA
The Radio Advertising Bureau, in partnership with BIA Advisory Services, will host a live presentation -- "Finish 2025 Strong. Kickstart 2026 with Momentum" -- at noon CT on Wednesday, September 24. The session will spotlight BIA's latest U.S. Local Advertising Forecast and near-term opportunities for radio More

NPR Names Sonali Mehta Exec. Director of NPR Music
Sonali Mehta
Sonali Mehta
NPR has named Sonali Mehta Executive Director of NPR Music, effective September 22. She will be based in New York. In the role, Mehta will lead the overall strategy for NPR Music, collaborate with NPR's network of music stations, guide growth and innovation around the Tiny Desk franchise, and identify new More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement

Follow us on:

 RSS Facebook

Copyright © 1989-2025 RADIO ONLINE ®

Airchecks Databases Jobs Newsletters Promotions Radio News Ratings Show Prep Advertise Submissions Subscribe Contact Us