Home Login RADIO ONLINE RSS Facebook
Advertisement

Nielsen: News Radio Made Significant Gains in 2016


It's no surprise that listeners tune to News/Talk formats more than in non-election years in the lead up to November. In 2012, News/Talk radio's audience levels spiked during the election year, and in 2016 proved to be no different. According to Nielsen, the format gained significant listenership across PPM markets in 2016 with more than 38 million listening each week.

News/Talk was also the number one ranked format among persons aged 6 and older. Weekly listenership rose by 2 million from 2015 with a time spent listening of four hours and 41 minutes, as audiences were highly interested and invested in the unique election season.

Although last year's election has now come to an end, much of the political buzz remains front and center, and the format is set to perform well in 2017.

Advertisement

Latest Radio Stories

CMG Launches Relief Drive for Flood-Ravaged Hill Country
Cox Media Group
Cox Media Group
In response to the severe storms and flooding that swept through the Texas Hill Country last week, Cox Media Group San Antonio and Gunn Automotive Group have launched the "Help the Hill Country" relief drive to support affected families. Starting today and running through Saturday, July 12, members of More

NuVoodoo Study Reveals Radio Still Dominates In-Car
NuVoodoo Media Services
NuVoodoo Media Services
As fall ratings approach, NuVoodoo Media Services has released findings from its latest Ratings Prospects Study, revealing that while streaming platforms like Spotify continue to gain ground, traditional AM/FM radio still commands a leading position in the car. The study, which More

Leadership Change at Times-Shamrock as Loftus Retires
Diane Sutter
Diane Sutter
Times-Shamrock Communications is entering a new era of leadership following the retirement of CEO Jim Loftus, who steps down after 18 months in the role and a career spanning decades in Pennsylvania radio. The company has appointed board member Diane Sutter as Acting CEO and expanded the responsibilities of More
Advertisement

Study: Audio Ads Key to Reaching Passive Job Seekers
Cumulus Media and Westwood One
Cumulus Media and Westwood One
A new study from Cumulus Media | Westwood One's Audio Active Group reveals that ad-supported audio -- particularly AM/FM radio and streaming -- is a powerful tool for reaching both active and passive job seekers, with important implications for recruitment advertisers. The national survey, conducted by More

Kevin Winter Heads to UoF for New Role at WRUF
Kevin Winter
Kevin Winter
Former ESPN Radio anchor and studio host Kevin Winter has found his next chapter following his departure from the network earlier this year. In a Facebook post, Winter revealed that he has accepted a position at the University of Florida, with his new role set to begin July 11. While the university has More

Ryan Ermanni Joins WJR-AM in Detroit as Afternoon Host
Ryan Ermanni
Ryan Ermanni
Longtime Detroit media personality Ryan Ermanni joins News/Talk WJR 760 AM as its new afternoon on-air host. Ermanni will be heard weekdays from 2-4pm, starting Monday. Well-known to local audiences from his two decades at WJBK (FOX 2 Detroit), where he co-hosted the station's late-morning talk show "The More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement