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Nielsen: News Radio Made Significant Gains in 2016


It's no surprise that listeners tune to News/Talk formats more than in non-election years in the lead up to November. In 2012, News/Talk radio's audience levels spiked during the election year, and in 2016 proved to be no different. According to Nielsen, the format gained significant listenership across PPM markets in 2016 with more than 38 million listening each week.

News/Talk was also the number one ranked format among persons aged 6 and older. Weekly listenership rose by 2 million from 2015 with a time spent listening of four hours and 41 minutes, as audiences were highly interested and invested in the unique election season.

Although last year's election has now come to an end, much of the political buzz remains front and center, and the format is set to perform well in 2017.

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Connoisseur to Sell Bakersfield Stations to Frequency
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Connoisseur Media has reached an agreement to sell its Bakersfield, CA cluster to Frequency Broadcasting, a locally owned company operated by Kaitlyn and Danny Hill. Under the deal, Frequency will acquire KLLY-FM, KKBB-FM, and KNZR-AM & FM. The transaction is subject to FCC approval and is expected to close More

iHM Launches Holiday Music, Special Returns Nov. 26
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The Massachusetts Broadcasters Association (MBA) recognized outstanding local radio and television work at its annual Sound Bites conference on Thursday, November 13 at the Doubletree Hotel in Milford. The event honored excellence in 21 categories, showcasing the community ties and public service commitment More
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McGraw Milhaven to Host Syndicated America at Night
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Kyle Madson Named Brand Manager at ESPN 1320
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KOST Marks 25 Years as SoCal's Holiday Music Station
KOST-FM in Los Angeles
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iHeartMedia's KOST 103.5 in Los Angeles has once again ushered in the holiday season, officially flipping to nonstop festive music this morning for the 25th consecutive year. The annual tradition was celebrated live on the Ellen K Morning Show, where Gwen Stefani, Pentatonix and LeAnn More

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