Home Login
Subscribe
Subscribe Online Renew Subscription Free Ten Day Trial Subscription Info Buy Radio Station Data
RADIO ONLINE
Advertise
Buy Advertising Online Ad Package Information Ad Package FAQs Ad Control Panel Ad Setup Wizard
RSS Facebook
Daily News
Changes & Moves
Top News
Business News
FCC Daily Digests
FCC News
Newsletters
Report News
RSS

Nielsen: News Radio Made Significant Gains in 2016


It's no surprise that listeners tune to News/Talk formats more than in non-election years in the lead up to November. In 2012, News/Talk radio's audience levels spiked during the election year, and in 2016 proved to be no different. According to Nielsen, the format gained significant listenership across PPM markets in 2016 with more than 38 million listening each week.

News/Talk was also the number one ranked format among persons aged 6 and older. Weekly listenership rose by 2 million from 2015 with a time spent listening of four hours and 41 minutes, as audiences were highly interested and invested in the unique election season.

Although last year's election has now come to an end, much of the political buzz remains front and center, and the format is set to perform well in 2017.

Latest Radio Stories

Entravision Q3 Revenue Jumps 88%, Returns to Profit
Entravision Communications
Entravision Communications
Entravision Communications reported third-quarter net revenue of $226.3 million, up 88% from $120.6 million a year earlier, driven by rapid growth in its advertising technology business and increased political advertising in its Media segment. Net income totaled $19.0 million, or 18 cents per diluted More

Jacobs Media Opens Registration for Techsurvey 2027
Jacobs Media Techsurvey 2027
Jacobs Media Techsurvey 2027
Jacobs Media has opened registration for U.S. and Canadian commercial radio stations to participate in Techsurvey 2027. The annual study will field in January and February, with a registration deadline of Friday, December 18. The survey will examine media habits and technology More

WLAV Adds 'Dave & Chuck the Freak' to Mornings
Dave & Chuck The Freak
Dave & Chuck The Freak
Cumulus Media's Classic Rock WLAV-FM (97 LAV) in Grand Rapids, MI, has added "Dave & Chuck the Freak" to its morning lineup. The Detroit-based syndicated program will air weekdays from 6-10:30am. Originating at Beasley Media Group's WRIF-FM in Detroit and distributed by Key Networks, the show features More

Nashville's 92Q Adds DeDe in the Morning
DeDe in the Morning
DeDe in the Morning
Cumulus Media's WQQK-FM (92Q) in Nashville has added "DeDe in the Morning" to its morning lineup. The nationally syndicated Urban show is hosted by Radio Hall of Famer DeDe McGuire. "I'm so happy to be heard in Nashville on 92Q! It's a blessing to connect with listeners in Music City, share my voice, and More

Glenn Beck Donates $5 Million to Mercury One
Glenn Beck
Glenn Beck
Premiere Networks-syndicated host Glenn Beck announced a personal $5 million donation to Mercury One during the nonprofit's 15th anniversary gala in Irving, TX. The contribution will go to the organization's Maximum Impact Fund, which provides flexible funding for urgent humanitarian needs. According to More

Diana Flores Launches Podcast With TikTok, iHeart
''Born to Become with Diana Flores''
''Born to Become with Diana Flores''
TikTok and iHeartPodcasts have launched "Born to Become with Diana Flores," a weekly interview series joining the TikTok Podcast Network. The podcast premieres November 5, with new episodes released Thursdays. Flores, a two-time flag football world champion and NFL and International Federation of More

Return to Menu

Advertisement

Advertisement

Advertisement

Follow us on:

 RSS Facebook

Copyright © 1989-2026 RADIO ONLINE ®

Airchecks Databases Jobs Newsletters Promotions Radio News Ratings Show Prep Advertise Submissions Subscribe Contact Us