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Nielsen: News Radio Made Significant Gains in 2016


It's no surprise that listeners tune to News/Talk formats more than in non-election years in the lead up to November. In 2012, News/Talk radio's audience levels spiked during the election year, and in 2016 proved to be no different. According to Nielsen, the format gained significant listenership across PPM markets in 2016 with more than 38 million listening each week.

News/Talk was also the number one ranked format among persons aged 6 and older. Weekly listenership rose by 2 million from 2015 with a time spent listening of four hours and 41 minutes, as audiences were highly interested and invested in the unique election season.

Although last year's election has now come to an end, much of the political buzz remains front and center, and the format is set to perform well in 2017.

Latest Radio Stories

Zimmer Names Mike Stern Director of Programming
Mike Stern
Mike Stern
Zimmer Communications has named Mike Stern Director of Programming, effective November 16. The veteran programmer joins the company after 13 years as a consultant at Jacobs Media, where his clients included Zimmer for more than a decade. Stern will oversee programming, music and on-air strategy across More

Voiceover Talent Steve 'Zeus' Stewart Dies at 59
Steve ''Zeus'' Stewart
Steve ''Zeus'' Stewart
Steve "Zeus" Stewart, a voiceover talent whose work spanned radio imaging, television networks and sports promotions, died October 26 at age 59, according to his obituary. He lived in Little River, SC. A cause of death was not disclosed. Born Steven Curran Stewart in Greensboro, NC, he grew up in Raleigh More

KS95 Names Gabe & Angie to Afternoon Drive
Greg and Angie
Greg and Angie
Hubbard's KSTP-FM (KS95) in Minneapolis-St. Paul has named Gabe Glidden and Angie Morales as its new afternoon hosts, effective December 28. The duo most recently hosted mornings at BIG 98.7 in Fargo-Moorhead. "We're thrilled to welcome Gabe & Angie to KS95," said Hubbard Vice President/Brand and Content More

Nikki Preston Joins Kiss 98.5 Buffalo Morning Show
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Nikki Preston
Audacy's WKSE-FM (Kiss 98.5) in Buffalo has added Nikki Preston as morning co-host alongside Nicholas Picholas and Wease. The show airs weekdays from 6-10am ET. Preston returns to Western New York after more than a decade working in Southern California. She most recently hosted middays on 96.7 KCAL Rocks. More

Pillar Media Adds Julia Dietrich as Digital Strategist
Julia Dietrich
Julia Dietrich
Pillar Media has named Julia Dietrich Digital Strategist for its STAR Digital Strategies team, effective November 3. Based at the WAWZ (STAR 99.1) office in New Jersey, she will manage digital marketing campaigns, website development and search engine optimization for clients. Dietrich previously held More

K-Love Closes Purchase of KNTI-FM in Lakeport, CA
K-Love
K-Love
Bicoastal Media has closed on the sale of KNTI-FM in Lakeport, CA, to K-Love, Inc. Financial terms were not disclosed. Kalil & Co. served as the exclusive broker for the transaction. KNTI broadcasts at 99.5 MHz with 2.45 kW of power and an antenna height above average terrain of 1,896 feet. Oregon-based More

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