Home Login
Subscribe
Subscribe Online Renew Subscription Subscribe By Mail/Fax Free Ten Day Trial Subscription Info Buy Radio Station Data
RADIO ONLINE
Advertise
Buy Advertising Online Ad Package Information Ad Package FAQs Ad Control Panel Ad Setup Wizard
RSS Facebook
Daily News
Changes & Moves
Top News
Business News
FCC Daily Digests
FCC News
Newsletters
Report News
RSS
Advertisement

Nielsen: News Radio Made Significant Gains in 2016


It's no surprise that listeners tune to News/Talk formats more than in non-election years in the lead up to November. In 2012, News/Talk radio's audience levels spiked during the election year, and in 2016 proved to be no different. According to Nielsen, the format gained significant listenership across PPM markets in 2016 with more than 38 million listening each week.

News/Talk was also the number one ranked format among persons aged 6 and older. Weekly listenership rose by 2 million from 2015 with a time spent listening of four hours and 41 minutes, as audiences were highly interested and invested in the unique election season.

Although last year's election has now come to an end, much of the political buzz remains front and center, and the format is set to perform well in 2017.

Advertisement

Latest Radio Stories

iHeartMedia Q2 Revenue Rises 4.7% to $977 Million
iHeartMedia
iHeartMedia
iHeartMedia reported second-quarter 2026 revenue of $977.2 million, an increase of 4.7% from $933.7 million a year earlier, as continued growth in its digital and podcast businesses offset weakness in its Multiplatform Group. Excluding political advertising, consolidated revenue increased 3.5%. GAAP More

Entravision Q2 Revenue Jumps 126% on Ad Tech Growth
Entravision Communications
Entravision Communications
Entravision Communications reported second-quarter 2026 net revenue of $227.9 million, up 126% from $100.7 million in the same period last year, driven by rapid growth in its Advertising Technology & Services business. The company's Advertising Technology & Services segment generated $182.8 million in More

Study: Podcast Ads Reach Elusive Streaming Viewers
Cumulus Media | Westwood One
Cumulus Media | Westwood One
Podcast advertising could provide marketers with an effective way to reach consumers who increasingly spend their video viewing time on advertising-free streaming services, according to the latest Podcast Download study from Cumulus Media and Signal Hill Insights. The Spring 2026 study, conducted by More
Advertisement

RAB Sets Third AI Advantage Webinar for August 19
Radio Advertising Bureau (RAB)
Radio Advertising Bureau (RAB)
The Radio Advertising Bureau will present the third installment of its four-part "AI Advantage for Radio Sales" webinar series on Wednesday, August 19 at Noon CT/1pm ET. The session, "The AI Visibility Playbook for Radio," will focus on how radio stations and local advertisers can improve their More

Disney+, Hulu Add Six iHeart Video Podcasts
iHeartMedia
iHeartMedia
Disney+ and Hulu are expanding their video podcast offerings through a new agreement with iHeartMedia that will bring six iHeartPodcasts titles to the streaming platforms beginning this month. The rollout starts August 14 with "Hey Jonas!," the official Jonas Brothers podcast hosted by Kevin, Joe and More

WTOP Expands Top News Podcast With Hourly Updates
WTOP News
WTOP News
WTOP News in Washington, DC is planning a major expansion of its "Top News Podcast," transforming the program into an on-demand extension of the station's daily news coverage. Under the new format, WTOP will produce 12 to 14 episodes each weekday, offering 20-minute news updates More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement

Follow us on:

 RSS Facebook

Copyright © 1989-2026 RADIO ONLINE ®

Airchecks Databases Jobs Newsletters Promotions Radio News Ratings Show Prep Advertise Submissions Subscribe Contact Us