Home Login
Subscribe
Subscribe Online Renew Subscription Free Ten Day Trial Subscription Info Buy Radio Station Data
RADIO ONLINE
Advertise
Buy Advertising Online Ad Package Information Ad Package FAQs Ad Control Panel Ad Setup Wizard
RSS Facebook
Daily News
Changes & Moves
Top News
Business News
FCC Daily Digests
FCC News
Newsletters
Report News
RSS

Nielsen: News Radio Made Significant Gains in 2016


It's no surprise that listeners tune to News/Talk formats more than in non-election years in the lead up to November. In 2012, News/Talk radio's audience levels spiked during the election year, and in 2016 proved to be no different. According to Nielsen, the format gained significant listenership across PPM markets in 2016 with more than 38 million listening each week.

News/Talk was also the number one ranked format among persons aged 6 and older. Weekly listenership rose by 2 million from 2015 with a time spent listening of four hours and 41 minutes, as audiences were highly interested and invested in the unique election season.

Although last year's election has now come to an end, much of the political buzz remains front and center, and the format is set to perform well in 2017.

Latest Radio Stories

AM/FM, SiriusXM Index Highest In-Car, Edison Finds
Edison Research at SSRS
Edison Research at SSRS
AM/FM radio and SiriusXM each record their strongest listening performance in the car, while YouTube and audiobooks peak at home, according to the latest Share of Ear findings from Edison Research at SSRS. Streaming music and podcasts index highest in locations outside the home, car and workplace. More

Garth Brooks to Buy WRLT Nashville for $3 Million
WRLT (FM-100) Nashville
WRLT (FM-100) Nashville
Garth Brooks' The Sevens Network LLC has agreed to buy WRLT-FM (100.1) from Tuned-In Broadcasting for $3 million, pending FCC approval. Brooks plans to launch "FM-100," a Country station serving Nashville, while WRLT's current Adult Alternative format, "Lightning 100," will move to 106.3 FM after the sale More

iHeartMedia New York Names Dellilo Marketing Director
Danielle Dellilo
Danielle Dellilo
iHeartMedia New York has named Danielle Dellilo as Director of Marketing and Promotions, effective immediately. She will oversee marketing and promotions for the company's seven stations in the market and report to Joe De Angelis, Senior Vice President of Promotions. Dellilo has spent more than a decade More

Connoisseur Launches Hot AC Jackie 96.9 in Jackson
WJNT (Jackie 96.9) Jackson MS
WJNT (Jackie 96.9) Jackson MS
Connoisseur Media has launched Hot AC "Jackie 96.9" on WJNT translator W245AH serving the Jackson, MS, market. The station mixes current hits with familiar favorites from artists including Taylor Swift, Dua Lipa, Maroon 5, Bruno Mars and Ed Sheeran. Syndicated "Anna & Raven" show anchors the weekday More

WXMX Radiothon Raises Record $1.14 Million in Memphis
WXMX-FM (98.1 The Max) Memphis
WXMX-FM (98.1 The Max) Memphis
Cumulus Media Rock WXMX (98.1 The Max) Memphis raised a record $1,143,524 for Ronald McDonald House Charities of Memphis during its annual radiothon on Friday, November 6. It was the third consecutive year the one-day fundraiser topped $1 million. The station broadcast the radiothon live from 9am to 5pm, More

Urban One Q3 Revenue Falls 5% as Net Loss Widens
Urban One
Urban One
Urban One reported third-quarter net revenue of $88 million, down 5% from $92.7 million a year earlier. A $128.9 million impairment charge drove an operating loss of $126.6 million, compared with operating income of $2.5 million in the year-earlier quarter. The net loss More

Return to Menu

Advertisement

Advertisement

Advertisement

Follow us on:

 RSS Facebook

Copyright © 1989-2026 RADIO ONLINE ®

Airchecks Databases Jobs Newsletters Promotions Radio News Ratings Show Prep Advertise Submissions Subscribe Contact Us