Home Login
Subscribe
Subscribe Online Renew Subscription Free Ten Day Trial Subscription Info Buy Radio Station Data
RADIO ONLINE
Advertise
Buy Advertising Online Ad Package Information Ad Package FAQs Ad Control Panel Ad Setup Wizard
RSS Facebook
Daily News
Changes & Moves
Top News
Business News
FCC Daily Digests
FCC News
Newsletters
Report News
RSS

Nielsen: News Radio Made Significant Gains in 2016


It's no surprise that listeners tune to News/Talk formats more than in non-election years in the lead up to November. In 2012, News/Talk radio's audience levels spiked during the election year, and in 2016 proved to be no different. According to Nielsen, the format gained significant listenership across PPM markets in 2016 with more than 38 million listening each week.

News/Talk was also the number one ranked format among persons aged 6 and older. Weekly listenership rose by 2 million from 2015 with a time spent listening of four hours and 41 minutes, as audiences were highly interested and invested in the unique election season.

Although last year's election has now come to an end, much of the political buzz remains front and center, and the format is set to perform well in 2017.

Latest Radio Stories

RAB, Borrell to Preview 2027 Digital Ad Outlook
Gordon Borrell
Gordon Borrell
RAB and Borrell Associates will examine what's driving digital revenue growth for radio stations and preview the 2027 advertising outlook in a live presentation Wednesday, November 18, at noon CT/1pm ET. The session, "Digital Progress Report for 2026 - What to Expect in 2027," is complimentary for RAB More

Bob Moore, Executive Who Shaped KLSX, Dies
Bob Moore
Bob Moore
Bob Moore, the Los Angeles radio executive who helped turn KLSX from Classic Rock into one of the country's top-billing FM Talk stations, died Tuesday, November 10, at Cedars-Sinai Medical Center in Los Angeles. A native of Oshkosh, WI, Moore oversaw KHTZ, KLSX and KRLA during his tenure with Greater More

SiriusXM Names William Twomey Chief Accounting Officer
SiriusXM
SiriusXM
Sirius XM Holdings has named William Twomey Senior Vice President and Chief Accounting Officer, effective December 1. The company disclosed the appointment in a Form 8-K dated November 13. Twomey will serve as SiriusXM's principal accounting officer. Twomey, 51, has served as More

Audacy Names Zach Gelb Brand Manager of 104.3 WQAM
Zach Gelb
Zach Gelb
Audacy has named Zach Gelb Brand Manager of Sports 104.3 WQAM in Miami, following the first anniversary of the station's FM launch. Gelb will oversee content strategy, talent, operations and branding, including flagship coverage of the Florida Panthers, Miami Heat, Miami Marlins and University of Miami More

iHeartMedia Denies Plans to Sell Podcast Business
iHeartMedia
iHeartMedia
iHeartMedia says it has no plans to sell its podcast business after Bloomberg reported that the company was exploring a sale of part or all of the operation to raise cash and bolster its share price. Bloomberg, citing people familiar with the matter, said iHeartMedia had held preliminary talks with More

Saga Q3 Revenue Falls 5.4% as Net Loss Widens
Saga Communications
Saga Communications
Saga Communications reported third-quarter net revenue of $26.7 million, down 5.4% from $28.2 million a year earlier. The company's net loss widened to $7.1 million from $532,000, primarily because of a $9.2 million noncash impairment charge on its FCC licenses. Saga attributed More

Return to Menu

Advertisement

Advertisement

Advertisement

Follow us on:

 RSS Facebook

Copyright © 1989-2026 RADIO ONLINE ®

Airchecks Databases Jobs Newsletters Promotions Radio News Ratings Show Prep Advertise Submissions Subscribe Contact Us