Home Login
Subscribe
Subscribe Online Renew Subscription Subscribe By Mail/Fax Free Ten Day Trial Subscription Info Buy Radio Station Data
RADIO ONLINE
Advertise
Buy Advertising Online Ad Package Information Ad Package FAQs Ad Control Panel Ad Setup Wizard
RSS Facebook
Daily News
Changes & Moves
Top News
Business News
FCC Daily Digests
FCC News
Newsletters
Report News
RSS
Advertisement

Nielsen: News Radio Made Significant Gains in 2016


It's no surprise that listeners tune to News/Talk formats more than in non-election years in the lead up to November. In 2012, News/Talk radio's audience levels spiked during the election year, and in 2016 proved to be no different. According to Nielsen, the format gained significant listenership across PPM markets in 2016 with more than 38 million listening each week.

News/Talk was also the number one ranked format among persons aged 6 and older. Weekly listenership rose by 2 million from 2015 with a time spent listening of four hours and 41 minutes, as audiences were highly interested and invested in the unique election season.

Although last year's election has now come to an end, much of the political buzz remains front and center, and the format is set to perform well in 2017.

Advertisement

Latest Radio Stories

MLC Media Names Jeffery Liberman Senior Advisor
Jeffery Liberman
Jeffery Liberman
MLC Media has appointed Jeffery Liberman as Senior Advisor, effective May 1, as the company looks to bolster its broadcast operations and expand best practices across its media portfolio. In the role, Liberman will report to MLC Principal Carlos Moncada and collaborate with leadership across the company's More

Rowdies Land Radio Deal with Beasley for 2026
Tampa Bay Rowdies
Tampa Bay Rowdies
The Tampa Bay Rowdies have entered into a new partnership with Beasley Media Group that will make WJBR (Florida Alumni Radio 1100AM) the radio home for all club matches during the 2026 season. Under the agreement, all Rowdies home and away matches from the USL Championship regular More

Layfield Named VP of Programming at iHeart in Louisville
Christopher Layfield
Christopher Layfield
iHeartMedia Louisville has named Christopher Layfield as Vice President of Programming, overseeing content strategy for the market's nine stations across music, talk and news formats. In the role, Layfield will lead programming and digital content efforts aimed at driving audience growth and engagement. More
Advertisement

iHeartMedia, Urban One, Entravision Set Q1 Calls
Entravision, iHeartMedia and Urban One
Entravision, iHeartMedia and Urban One
iHeartMedia, Urban One and Entravision have announced upcoming dates for their first-quarter 2026 financial results and investor calls. Entravision will be first to report, with plans to release its Q1 results after market close on May 5, followed by a webinar at 4:30 p.m. ET that will include a More

Jeff Hurley Named SVP of Programming in Philadelphia
Jeff Hurley
Jeff Hurley
iHeartMedia Philadelphia has appointed Jeff Hurley as Senior Vice President of Programming, overseeing a portfolio that includes 105.3 WDAS-FM, WUSL-FM (Power 99), WRFF (ALT 104.5), WIOQ (Q102), WUMR (Rumba 106.1), and Fox Sports The Gambler. In the new role, Hurley will lead programming operations More

iHeartMedia, CitizenSkull Ink Audio Content Deal
iHeartMedia
iHeartMedia
iHeartMedia has entered into a multi-year first-look development agreement with CitizenSkull to create and produce premium scripted audio content, the companies announced. The partnership establishes an ongoing, multi-project relationship focused on elevated genre storytelling, particularly in sci-fi and More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement

Follow us on:

 RSS Facebook

Copyright © 1989-2026 RADIO ONLINE ®

Airchecks Databases Jobs Newsletters Promotions Radio News Ratings Show Prep Advertise Submissions Subscribe Contact Us