Home Login
Subscribe
Subscribe Online Renew Subscription Subscribe By Mail/Fax Free Ten Day Trial Subscription Info Buy Radio Station Data
RADIO ONLINE
Advertise
Buy Advertising Online Ad Package Information Ad Package FAQs Ad Control Panel Ad Setup Wizard
RSS Facebook
Daily News
Changes & Moves
Top News
Business News
FCC Daily Digests
FCC News
Newsletters
Report News
RSS
Advertisement

Nielsen: News Radio Made Significant Gains in 2016


It's no surprise that listeners tune to News/Talk formats more than in non-election years in the lead up to November. In 2012, News/Talk radio's audience levels spiked during the election year, and in 2016 proved to be no different. According to Nielsen, the format gained significant listenership across PPM markets in 2016 with more than 38 million listening each week.

News/Talk was also the number one ranked format among persons aged 6 and older. Weekly listenership rose by 2 million from 2015 with a time spent listening of four hours and 41 minutes, as audiences were highly interested and invested in the unique election season.

Although last year's election has now come to an end, much of the political buzz remains front and center, and the format is set to perform well in 2017.

Advertisement

Latest Radio Stories

BIA Raises 2026 Local Ad Forecast to $186.1 Billion
BIA Advisory Services
BIA Advisory Services
BIA Advisory Services has raised its 2026 U.S. Local Advertising Forecast to $186.1 billion, an increase of $1.6 billion from its April projection of $184.5 billion, with higher political advertising and continued mobile growth driving the revision. BIA's April forecast had projected $184.5 billion in total More

Scott Masteller to Retire from 97.5 The Fanatic
Scott Masteller
Scott Masteller
Beasley Media Group has announced that Scott Masteller, Program Director of WPEN-FM (97.5 The Fanatic) in Philadelphia, will retire December 31, concluding a radio career spanning more than 45 years. Masteller joined The Fanatic more than three years ago and has played a key role in the sports station's More

Mollie Watson Joins Warm 98 for Afternoon Drive
Mollie Watson
Mollie Watson
Cumulus Media has named Cincinnati radio veteran Mollie Watson as afternoon host and Account Executive at AC WRRM-FM (Warm 98) in Cincinnati. Watson moves to Warm 98 after 16 years with WKRQ-FM (Q102), where she most recently hosted middays. She can now be heard on WRRM weekdays from 3-7pm. A Cincinnati More
Advertisement

Miranda Khan Joins KCMO for Afternoon Talk Show
Miranda Khan
Miranda Khan
KCMO (Talk Radio 95.7 FM) in Kansas City has named veteran broadcaster and Kansas City native Miranda Khan as host of a new weekday afternoon program, "Miranda's Right." The show launches Monday, September 14, and will air weekdays from 4-7pm, expanding KCMO's lineup of live and local programming. The More

Senate Sets Sept. 17 Hearing for FCC Nominee
Danielle Thumann Severs
Danielle Thumann Severs
The Senate Commerce Committee will hold a nomination hearing September 17 for Danielle Thumann Severs, President Donald Trump's nominee to fill a vacant seat on the Federal Communications Commission. The hearing is scheduled for 10:30am ET in the Russell Senate Office Building. Trump formally submitted More

WGTS Names Chobotar Chief Administrative Officer
Todd Chobotar
Todd Chobotar
WGTS 91.9 in Washington, DC, has named Todd Chobotar as its next Chief Administrative Officer, effective October 26. He succeeds Kelly Carvalho, who left the Chief Administrative Officer position in May to pursue another opportunity. Chobotar will join the leadership team of Atlantic Gateway Communications, More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement

Follow us on:

 RSS Facebook

Copyright © 1989-2026 RADIO ONLINE ®

Airchecks Databases Jobs Newsletters Promotions Radio News Ratings Show Prep Advertise Submissions Subscribe Contact Us