Home Login
Subscribe
Subscribe Online Renew Subscription Subscribe By Mail/Fax Free Ten Day Trial Subscription Info Buy Radio Station Data
RADIO ONLINE
Advertise
Buy Advertising Online Ad Package Information Ad Package FAQs Ad Control Panel Ad Setup Wizard
RSS Facebook
Daily News
Changes & Moves
Top News
Business News
FCC Daily Digests
FCC News
Newsletters
Report News
RSS
Advertisement

Nielsen: News Radio Made Significant Gains in 2016


It's no surprise that listeners tune to News/Talk formats more than in non-election years in the lead up to November. In 2012, News/Talk radio's audience levels spiked during the election year, and in 2016 proved to be no different. According to Nielsen, the format gained significant listenership across PPM markets in 2016 with more than 38 million listening each week.

News/Talk was also the number one ranked format among persons aged 6 and older. Weekly listenership rose by 2 million from 2015 with a time spent listening of four hours and 41 minutes, as audiences were highly interested and invested in the unique election season.

Although last year's election has now come to an end, much of the political buzz remains front and center, and the format is set to perform well in 2017.

Advertisement

Latest Radio Stories

Cumulus Media Adopts Xperi's AutoStage Analytics
Cumulus Media and Xperi
Cumulus Media and Xperi
Cumulus Media has become the first commercial broadcaster to license Xperi's AutoStage Broadcaster Portal Premium, a new audience intelligence platform that provides near-census-level insights into in-car radio listening. The agreement makes Cumulus the launch partner for the next-generation analytics More

Connoisseur Media Expands Weekend Syndication Lineup
Robby's Top 20 Countdown and She's Country
Robby's Top 20 Countdown and She's Country
Connoisseur Media is expanding its syndicated programming lineup through its partnership with Compass Media Networks, adding two original weekend shows to its national distribution portfolio: "Robby's Top 20 Countdown" and "She's Country." The move builds on the companies' existing relationship, which More

Nielsen: Audio Still Dominates Podcast Consumption
Nielsen
Nielsen
Audio remains the primary way consumers engage with podcasts despite the rapid growth of video-enabled platforms, according to Nielsen's new report, Lean In vs. Lean Back: Profiling the Podcast Listener and Viewer. The report finds that 90% of monthly podcast consumers listen to More
Advertisement

Report: Howard Stern Cuts Staff, Show Schedule
Howard Stern
Howard Stern
Howard Stern has reportedly laid off about a dozen staff members as he prepares to reduce his SiriusXM schedule to one new show per week beginning after Labor Day. According to a report by Page Six, staffers were notified during a Zoom meeting on Monday that the longtime host will scale back from his More

Infotainment Systems Fuel Digital Audio Growth
Edison Research at SSRS
Edison Research at SSRS
The growing adoption of in-car infotainment systems is accelerating digital audio listening, according to new data from Edison Research's Share of Ear study. The report shows ownership of infotainment platforms such as Android Auto and Apple CarPlay has more than doubled since 2019, rising from 18% of More

Beasley Promotes Roldan to Tech Leadership Role
Jose Alberto Roldan
Jose Alberto Roldan
Beasley Media Group has promoted Jose Alberto Roldan to the newly created position of Head of Technology and Infrastructure. In the role, Roldan will oversee the company's technology strategy, information technology operations, infrastructure, cybersecurity and enterprise systems while continuing to lead More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement

Follow us on:

 RSS Facebook

Copyright © 1989-2026 RADIO ONLINE ®

Airchecks Databases Jobs Newsletters Promotions Radio News Ratings Show Prep Advertise Submissions Subscribe Contact Us