Smart Speakers Make Debut in 2017 Infinite Dial
| RADIO ONLINE | Thursday, March 9, 2017 |
|
The 2017 Infinite Dial Study by Edison Research and Triton Digital was unveiled on Thursday revealing the latest research around digital audio, social media, mobile, smart speakers and podcast consumption. The 2017 study, the latest report in a series dating back to 1998, has introduced coverage of "Smart Speakers," a category which includes voice-controlled devices such as the Amazon Echo and Google Home. Today, 63% of Americans 12+ are aware of at least one device in this category, while 7%, an estimated 20 million Americans, live in households that have at least one smart speaker.
As previously reported, podcasting continues to be a growth medium, as 40% of Americans 12+ say they have ever listened to a podcast, while 24% say they have listened to one in the past month, up from 21% one year ago. In addition, six in ten Americans are now familiar with the term "podcasting," a number that has risen 22% in two years.
Among the other highlights:
Half of Americans 12+ now have access to a Netflix subscription The Weekly Online Radio audience is now 140 million Americans, or 53% of Americans 12+ Time spent listening to online radio surges to an all-time high of 14:39 per week Pandora continues to lead in the online radio space -- 32% of Americans have listened in the past month -- but Spotify is a strong second at 18%. Social Media usage is beginning to consolidate around a few platforms, with Twitter's growth rate continuing to decline -- especially 12-24
"With 7% of Americans 12+ now owning smart speakers such as the Amazon Echo and Google home products, this represents an extraordinary opportunity for increased consumption of internet radio in the home," said Triton Digital President of Market Development John Rosso. "Content producers would be wise to pay close attention to this growing segment of the market."
