TagStation, Nielsen Ink NextRadio Data Evaluation

RADIO ONLINE | Wednesday, March 15, 2017 | 2:13pm CT

TagStation LLC and Nielsen have reached an agreement to evaluate TagStation's NextRadio data. The NextRadio app delivers over-the-air FM broadcasts to the consumer's smartphone and captures data about a radio station's listeners. TagStation and Nielsen will explore methods to incorporate NextRadio listening data into Nielsen's audio datasets, potentially paving the way for future data integrations for the radio industry. NextRadio provides more than 16,000 FM stations and the NextRadio app has more than 11 million downloads.

"Nielsen is focused on measuring consumers across all platforms and distribution paths; this is a critical element of Nielsen Total Audience strategy for Audio" said Nielsen Audio Managing Director Brad Kelly. "NextRadio is a growing, high-profile, and industry-supported platform that has the potential to serve as a big data source for the radio industry. We are pleased to take this important step to unleash the power of big data in our core audio measurement services."

"We are excited to be working with Nielsen to identify the mutual benefits of our FM radio station listener data that will support the entire radio industry," said TagStation President Paul Brenner. "We have robust listening and user data that stations can use now to help them better understand their listener and listening share, and we look forward to positively contributing to radio measurement and Nielsen ratings in the future."