Triton Launches Audio Centric Supply-Side Platform

RADIO ONLINE | Friday, June 23, 2017

Triton Digital launches Yield-Op, the first Supply Side Platform (SSP) built specifically for online audio. Developed in accordance with the IAB's OpenRTB protocol, Yield-Op provides plug-and-play integration while delivering inventory control for publishers. As an agnostic SSP, Yield-Op allows publishers using any ad server to connect with multiple DSP's without modifying the systems and technology that they use today.

Yield-Op is integrated with a number of the industry's audio-optimized DSPs, including "The Trade Desk," "AppNexus," "RTBiQ," "AudioTrade" and "StrikeAd," among others.

"Triton remains a valuable partner to our global digital audio strategy," said The Trade Desk VP/Inventory Partnerships Tim Sims. "The integration with Yield-Op provides our buyers with access to even more premium, global inventory to increase their reach and further optimize their buys."

In addition, Yield-Op enables publishers to manage access, regulate pricing floors, establish ad quality settings in a2x, a digital audio marketplace, as well as configure direct deals with specific buyers, brands or sales houses. With the ability to optimize yield across every available impression, Yield-OP is now being used by publishers across the globe, including CBS Radio, Prisa Radio and Talpa Radio.

"At Triton, we remain committed to removing all friction within the buying experience to unleash the true value of programmatic audio advertising. Along with Webcast Metrics... Yield-Op is an accretive component of the leading technology stack that is making digital audio easy and efficient to transact," said Triton Digital Managing Director/Market Development and Strategy Benjamin Masse.