Jacobs Media's Techsurvey 2018 Launches in January

RADIO ONLINE | Wednesday, November 8, 2017

Jacobs Media

Jacobs Media announced Wednesday that registration is open for stations to participate in Techsurvey 2018. Last year's survey broke ground once again in an annual series that began in 2005. Overall, 321 radio stations across North America, representing a diverse group of broadcasters contributed more than 50,000 respondents to what the company says is "radio's largest web survey devoted to media and technology" as fourteen different formats were represented.

According to Jacobs Media President Fred Jacobs, "The data from early this year in Techsurvey13 was revealing, providing broadcasters with a unique look at their audiences. The continued growth of digital platforms, the emotional triggers that make broadcast radio unique across different generations, podcasting and Smart speakers were all areas that provided great guidance to help the industry better understand the shifting media landscape. Techsurvey 2018 will be even bigger and better."

Techsurvey 2018 will again feature trending so broadcasters can track the changes that occur with audience usage and habits from year-to-year, as well as deeper dives into many areas. This year's study will launch in mid-January. Stations have until January 19 to sign up at www.jacobsmedia.com/techsurvey. The public release of Techsurvey 2018 will premiere at the Worldwide Radio Summit in Los Angeles on May 3, 2018.