Advertisement |
iHM, Jelli And Foursquare Team for Attribution Product
RADIO ONLINE | Monday, September 24, 2018 |
iHeartMedia, Jelli and Foursquare are launching a new attribution product for broadcast radio that will offer marketers a combination of iHM's reach and Jelli's programmatic buying capabilities, with the attribution and insights tools from location technology company Foursquare. iHM is utlizing Jelli's programmatic platform to make the purchase of data driven radio campaigns as easy as digital. With the addition of Foursquare, more in-depth campaign measurement and real world attribution data is now available to advertisers who use Jelli's demand side platform SpotPlan.
The new attribution capability uses Foursquare's location platform to measure the impact of a broadcast radio campaign purchased through the Jelli platform, SpotPlan and its effectiveness in driving consumers to actual brick and mortar destinations. The Foursquare Attribution product, currently used by more than 250 advertisers, publishers and platforms.
"iHeartMedia continues to reach more Americans than Google, Facebook and TV and the advertising community can now be taking further advantage of the scale and effectiveness of broadcast radio to build a brand, and drive awareness, engagement and sales," said iHM President of Revenue and Data Operations Brian Kaminsky. "This initiative with Foursquare and Jelli is the next evolution in the development of our platform, providing retailers and QSR's the same measurement and accountability for broadcast radio, as Google is in search and Facebook is in social."
"By leveraging Jelli's API and pairing the real-time data provided by our supply-side platform, RadioSpot, with Foursquare's location platform, iHeartMedia can provide advertisers with a new level of campaign intelligence and attribution," added Jelli co-founder/CEO Michael Dougherty. "We are excited that Jelli's platform is powering iHeartMedia and Foursquare's partnership, delivering advertisersenhanced campaign and audience analytics and demonstrating the power of radio."
Advertisement |
Latest Radio Stories
Audacy Begins Another Round of Layoffs Impacting Nearly 100 |
RAB Launches New Pro Development Certification Course |
FSR, iHeartSports Team for Coverage of 2024 NFL Draft |
Advertisement |
iHeartPodcasts to Launch ''Call It What It Is'' on June 3 |
FCC Hits Pirate Stations with Fines Exceeding $850,000 |
Nielsen Releases 2024 Annual Marketing Report |