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KBIM-FM/Roswell NM Flips to ''93.7 The Beat''


Noalmark Broadcasting's KBIM-FM/Rosewell, NM, flipped to "93.7 The Beat" on April 1. The new Rhythmic CHR outlet will knock heads with crosstown heritage CHR KBCQ, while featuring music from artists such as Kanye West, Drake, Chris Brown, J.Cole, Jay-Z, Rihanna, Beyonce and more. The Beat will feature syndicated Kid Kraddick in mornings and Doug Kramer in afternoons.

"93.7 The Beat is ready to write a new chapter in Roswell radio history. We're defining what real Rhythmic CHR is in New Mexico," said GM Kevin Bonner. "The Beat format will perfectly complement our cluster by making us more attractive and diverse to our advertising community."

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