Listener Driven Radio Launches New Model For Radio

RADIO ONLINE | , , | :am CT

Listener Driven Radio, with principles Lee Zapis, Daniel Anstandig and Mike McVay, has released its new Listener Driven Radio software, allowing those listening to become the Music Director. A new model for radio, LDR is built on "crowdsourcing," that allows listeners to go online, or to their iPhone, and offer their input into what plays next.

The software model constantly absorbs listener input, song votes and comments on music that automatically adapts programming in real-time. The audience can control the stations on-air product (within the parameters that the Program Director creates).

McVay New Media President and LDR architect Daniel Anstandig said, "This is a new way of programming radio and growing your brand-community. This is the first time that the power of crowdsourcing has been harnessed this way for radio programmers. Imagine being able to improve your product while decreasing the cost of programming."

Zapis Capital CEO Lee Zapis commented, "The software we've developed will allow the listener to truly take control of their radio. So many of us in broadcasting have been concerned about the competition we face from the Internet, satellite, and social networking. LDR diminishes those concerns and takes what's best about the Internet and puts it to use for your radio station."

McVay Media President Mike McVay added, "It's time that radio operators get over their inferiority complex and embrace new technologies. The times have changed, and God willing, they'll keep changing. Listener Driven Radio is the first application that marries the consumer's wants with the PD's desires... and that equals great and entertaining programming that's good for any daypart."