CC Takes Top Honors at Media Industry Competitions

RADIO ONLINE | , , | :am CT

For the second year, radio campaigns airing on Clear Channel Radio's broadcast platforms have taken top honors at media industry competitions sponsored by Media magazine, Adweek/Brandweek and Mediaweek. Each of the campaigns illustrated a completely new way to use the broadcast radio medium.

In 2009, the winning campaigns exploited radio's engagement and flexibility. For example, using a system developed by CCR, Horizon Media's campaign for Geico placed the car insurers' ads after ads from vehicle makers (auto, motorcycle, RV, etc.) and auto dealers, guaranteeing in-context exposure. The campaign received Media magazine's Creative Media Award of the Year in radio for "creative use of radio as a campaign's centerpiece."

"The level of innovation we're achieving collaborating with our agency colleagues is truly impressive," said CCR President/CEO John Hogan. "It's a clear demonstration of our willingness to work differently and better with advertisers as well as our commitment to find new and better ways to leverage our assets on their behalf."