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Images Come to Broadcast Radio Via HD Radio
RADIO ONLINE | Thursday, September 30, 2010 |
iBiquity Digital, developer of HD Radio, announced Thursday the launch of its newest advanced service, Artist Experience. Designed to add visual entertainment to the digital audio and data services HD Radio already delivers, the feature will appear at retail on the first consumer device beginning in October.
CEO Bob Struble characterized Artist Experience as "The next major step for broadcasters to enhance their listeners' experience. As visual, audio and textual information all converge on the devices people enjoy, it is important for broadcast radio to reflect the expectations consumers have."
He continued, "Artist Experience will not only deliver album cover artwork, but will also integrate in unique images related to the songs being played and creative station promotions. We believe this an important aspect for broadcasters and fits nicely with other infotainment features enabled by HD Radio Technology, such as iTunes Tagging, real-time traffic and Journaline.
The infrastructure for Artist Experience will also enable broadcasters to sell advertising images synced to traditional audio advertisements.
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