Spanish KMMQ-AM/Omaha Flips to ''La Nueva 1020''
| RADIO ONLINE | Monday, January 3, 2011 |
|
KMMQ-AM/Omaha, the heritage Spanish station in the market, has undergone a complete facelift with a brand new format and a new talent lineup. The new "La Nueva -- la estacion de la raza" will offer listeners Spanish-language hits and a live and local lineup to include Juan Munoz and Jose Munoz, in addition to top-rated Hispanic radio personality Eddie Piolin.
KMMQ-AM Program Director Neil Nelkin said the changes serve a growing market population base. "La Nueva will cater to the largest number of people in the Eastern Nebraska and Western Iowa Hispanic communities. By providing a live and local lineup with the Munoz brothers in the daytime and afternoon drive and leading off with powerhouse Hispanic talent Piolin -- La Nueva will provide an involved, engaged and responsive station that is committed to the Hispanic community," said Nelkin.
La Nueva's lineup includes Eddie Piolin (7am-12pm), who is syndicated out of Los Angeles on Univision owned KSCA.
