ABC Digital Offers Web Content for Radio Stations
| RADIO ONLINE | Tuesday, August 2, 2011 |
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ABC News Radio and Citadel Media launch ABC Digital, a content service delivering customizable, format-specific news and music-entertainment feeds directly to radio station websites. Brief stories from credited sources covering a broad array of categories are produced and updated 24 hours a day. Photos, slides and graphics accompany each story.
"Timeliness and quality were front and center in developing this product," said ABC News Radio VP/GM Steve Jones. "According to many of the affiliates we polled, other service providers update their web content far too infrequently. An important advantage our service offers is that it doesn't take visitors away from the radio station's page by linking them to other sites."
ABC Digital's news categories include World, National, Politics, Business, Entertainment and Health/Lifestyle. Content is also customizable for music stations with format-specific stories on artists from 12 major formats including Adult Hits, AC, Lite AC, Oldies, Alternative, Active Rock, Classic Rock, Country, CHR, Hot AC, Urban and Urban AC. Content is delivered in RSS, Atom, RDF and other common formats.
ABC Digital also offers stations the opportunity to monetize the content as the service can be locally branded on individual station sites and sponsored by local advertisers.
