CBS/Tampa to Launch Sports Radio 98.7 The Fan

RADIO ONLINE | Wednesday, June 20, 2012 | 2:16pm CT

CBS Radio/Tampa will flip Rhythmic CHR WLLD-FM (Wild 94.1) to an all-Sports format in August as "Sports Radio 98.7 The Fan," marking the first time the market will feature the format on FM. Mike Pepper will serve as the Program Director. He's been with the company for close to two decades, six of those years as the Assistant PD of WQYK-AM (1010 Sports). Assisting Pepper is longtime local sports producer Jerry Petuck.

Pepper commented, "Being this closely involved in a radio first for Tampa listeners has been one of the most exciting opportunities in my career. Our sports landscape has changed dramatically over the last 10 years highlighted by a Super Bowl Championship for the Buccaneers, a Stanley Cup for the Lightning, and an American League title for the Rays, as well as the rise of USF football. The timing couldn't be better for the launch of Sports Radio 98.7 The Fan."

"Never before has there been a station for Tampa Bay's passionate sports fans with such reach and ties to the community as Sports Radio 98.7 The Fan," said Senior VP/Market Manager Ben Hill. "Locally based on-air personalities, and a programming team with years of experience in Tampa will help shape the station as a place listeners can trust for the most honest, engaging and interactive sports talk."

Hosts and reporters will be announced at a later date. Applications are still being accepted as the line-up is being finalized.