Entercom, University of Florida Announce Partnership

RADIO ONLINE | Tuesday, August 28, 2012 | 4:00pm CT

Entercom and the University of Florida have announced a new seven-year economic and educational partnership with WRUF-AM and WRUF-FM, effective September 1. Entercom will represent the stations' commercial advertising sales efforts through a Joint Sales Agreement (JSA) with the University of Florida's College of Journalism and Communications.

Also under the partnership is the opportunity for students at the college to work in the daily operations of Entercom's two local radio stations, in addition to the experience they gain at the College's multimedia properties. Entercom operates News/Talk WSKY-FM (97.3 The Sky) and AC WKTK-FM (98.5).

These opportunities, which will include sales, digital marketing, programming, news, sports, promotions and public relations, are not limited to north central Florida. Entercom also will open the doors to its twenty-two markets and 111 other stations around the country.

"Entercom is proud to enter into this unique partnership. This agreement brings the best in radio together with one of the best journalism and communications programs in America," said Entercom President//CEO David Field. "We are especially excited to work with and nurture top students who could be the future of our industry."

"We couldn't be more excited about this partnership between the College and Entercom," said John Wright, dean of UF's College of Journalism and Communications. "In an ever-changing media landscape this agreement ensures the long-term sustainability of WRUF-AM & FM. We look forward to working with our faculty to take advantage of all these new educational opportunities for our students."