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2012 Radio Mercury Awards Winners Announced
| RADIO ONLINE | Wednesday, October 3, 2012 | 11:41pm CT |             | 
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Winners for the 2012 Radio Mercury Awards were announced Wednesday evening at the 21st annual awards reception as part of the 2012 Advertising Week Conference in New York. This year's Best of Show Award was awarded to JWT San Juan for their campaign, "The Most Popular Song" for client Banco Popular de Puerto Rico by JWT San Juan/Medianet, marking the first time a Spanish-language commericial and/or campaign has won Best of Show.
"'The Most Popular Song,' by JWT San Juan was truly the most thought provoking, creative and effective submission we heard," said Campbell Ewald Chairman/CEO Bill Ludwig, and Chief Judge for the 2012 Radio Mercury Awards. "This campaign helped reinvent the way clients use radio as an advertising medium, and most importantly found a unique way to directly connect with consumers."
"This was a stellar year for radio creative, the winning brands showcase the array of radio's advertisers," added Radio Advertising Bureau President/CEO Erica Farber. "This is a true testament to radio's ability to engage consumers, build awareness and influence culture."
This year's Marketer of the Year Award was presented to Martine Reardon, chief marketing officer, Macy's on behalf of radio by Clear Channel President/Connections Greg Glenday. This award was presented to Macy's for their partnership with radio and understanding the value of the medium and taking advantage of all that it has to offer by utilizing radio across multiple channels.
The 2012 Radio Mercury Awards winners:
 $50,000 Grand Prize Best of Show
 The Most Popular Song
 Banco Popular de Puerto Rico
 JWT San Juan / Medianet 
 $5,000 Prize Agency / Production Winner
 Too Old
 Citibank
 Publicis New York 
 $2,500 Prize Agency / Production Winner
 Cock Fight
 HBO/ Eastbound and Down
 BBDO New York 
 $10,000 Integrated Radio Campaign Winner
 The Most Popular Song
 Banco Popular de Puerto Rico
 JWT San Juan / Medianet 
 $5,000 Public Service/Awareness Winner
 Husband
 Mujeres Latinas en Accion
 Lapiz 
 $5,000 Radio Campaign Winner
 The Most Interesting Man
 Heineken USA -- Dos Equis
 Havas Worldwide New York 
 $5,000 Radio Innovation Prize
 Open Happiness Rollercoaster Record
 The Coca-Cola Company
 Fitzgerald+Co 
 $5,000 Radio Station Produced Winner
 Shifty Eyes
 Oak Park Natural Pet & Fish
 WGN - Tribune 
 $5,000 Spanish Language Winner
 Clear Words
 P&G / Clearblue
 Lapiz 
 $2,500 Student Produced Winner
 The Vow
 National Coalition Against Domestic Violence
 The Creative Circus 
The ceremony hosted by Clear Channel's Q104.3 morning host Jim Kerr also featured appearances by CBS Radio personalities Ty Bentli, NOW 92.3's and Wayne Cabot, WCBS 880 and Emmis Radio Hot 97 personalities Peter Rosenberg and Cipha Sounds. DJ Whutevva from Clear Channel's Power 105 served as the guest DJ for the night.
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