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Cumulus Launches NASH FM 92.3 in New Orleans
RADIO ONLINE | Monday, January 6, 2014 |
Cumulus flips WKRN-FM (Rock 92.3)/New Orleans to Country as "NASH FM 92.3," marking Cumulus' entrance into the format in the Big Easy. NASH FM 92.3 joins a growing list of NASH-branded stations that Cumulus says will eventually grow to more than 60 owned-and-operated Country stations operating under the NASH brand. The move in New Orleans falls on the heels of WDRQ-FM/Detroit that became NASH FM 93.1 in December.
Cumulus launched the NASH entertainment brand based on the Country music lifestyle in January, 2013, with the flagship NASH FM 94.7 in New York. In addition to Country stations, the NASH brand will include a NASH magazine, concerts/events, online content and television programming.
Stations powered by NASH feature Kix Brooks' "Kickin' It with Kix," Nash Nights Live with Shawn Parr and the American Country Countdown.
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