DESiMetrics Introduces DESi Bridge for Radio

RADIO ONLINE | Wednesday, April 9, 2014

DESiMetrics Corp. has introduced DESi, its signature software platform. DESi provides radio outlets with the ability to measure in real-time the economic impact their audiences have on their advertisers, while providing instant access to advertisers' product or service offerings and promotions, programming content, music and news/information. It then seamlessly connects radio station advertisers to consumers and captures relevant metrics, from ad creation through consumer transactions.

All metrics are recorded, analyzed and reported to radio stations and their advertisers as quantifiable data that calculates their ROI within targeted demographics, and as a result, it can become a powerful selling tool. DESi engages listeners on the spot, with a touch of a button, and enables a real-time connection to advertiser's product and service offerings and station advertiser's promotions delivered to their mobile device with optimized geo-location technology.

DESi, a cloud-based DMP (Data Management Platform), delivers multiple dashboards of real-time analytics giving broadcast management and their advertisers, immediate sales and demographic data that measures the economic impact broadcast audiences are having on products and services being advertised on their respective stations.