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Radio Disney Inks Distribution Deal With Dees
| RADIO ONLINE | Thursday, April 10, 2014 | 2:10pm CT |
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Radio Disney and Dees Entertainment inks a distribution agreement that will provide stations access to the "Radio Disney Top 30," a weekly program featuring the most popular songs among kids and families. The syndication deal is expected to increase Radio Disney's brand recognition and reach through Hot AC and CHR formatted outlets, and through local cross-promotional opportunities and events.
The three-hour "Radio Disney Top 30," hosted by air personality Ernest "Ernie D" Martinez, originates from Radio Disney's Burbank studios. The program showcases music and entertainment that's relevant to kids, tweens and families and includes exclusive news and artist and celebrity interviews both in-studio and from sets and special events.
Radio Disney VP/Programming and General Manager Phil Guerini said, "One of our greatest attributes is that parents consider Radio Disney to be a trusted music-centric environment that encourages connections between them and their kids as they listen together. Rick Dees is a visionary who has long tapped into exactly what people want in pop music so we stand to benefit enormously from the expertise and resources of the global business he's built."
Dees added, "Disney is synonymous with world-class family programming, and Ernie Martinez brings likeability and broad appeal as well as relevant music for kids and families, a reason why this show has such terrific potential for stations who are looking for family-friendly music programming.
Dees Entertainment's Joe Kieley and Bob Catania will oversee Affiliate Relations for the Radio Disney Top 30.
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