StreamGuys/Orban Offer Internet Radio Ecosystem

RADIO ONLINE | Monday, April 14, 2014 | 12:07pm CT

StreamGuys and Orban have joined forces to bring an affordable turnkey streaming service to market that addresses the complete internet radio ecosystem. The service will help broadcasters cover the entire media landscape of where audiences exist today -- and effectively monetize streams to accelerate return on investment.

The new StreamGuys/Orban solution allows broadcasters to use the entire turnkey package, or choose the elements they need today with options to scale moving forward. The overall solution emphasizes reliable content delivery and business growth regardless of how many services a particular broadcast requires -- ensuring that independent radio stations and large network operators receive equal attention while establishing and growing an online identity.

"Broadcasters need to provide online and mobile audiences with a high-quality user experience while generating new revenue streams and controlling costs," said Kiriki Delany, president, StreamGuys. "StreamGuys and Orban are combining historical strengths to ensure a robust and revenue-generating streaming service customized to each broadcaster's requirements."

The complete solution also ensures compatibility with industry-leading automation systems to enhance content management and reporting across multiple streams. Additionally, the solution incorporates a variety of reporting and analytics tools to help broadcasters understand global audiences, research trends and pinpoint potential growth opportunities.