Gen Media Partners Signs with School Sports Media

RADIO ONLINE | Monday, April 27, 2015

Gen Media Partners has announced its newest partnership with School Sports Media, a national school rep firm that delivers hyperlocal community-based marketing solutions with cause-related benefits, hypertargeting mobile capabilities and customization abilities. GMP says the deal brings another dimension of multi-platform marketing to the compnay's expanding resources.

"High school sports are embedded in the culture of America and ignite strong passion in local communities across the country," stated Gen Media Partners CEO Kevin Garrity. "The synergies with radio allow us to create unique local and regional advertising packages and draw revenue from promotional budgets that are earmarked for local sports marketing. Our alliance with Schools Sports Media enriches the multi-level Gen Media national/regional/local approach to ad sales representation and gives us another opportunity to introduce radio to new advertisers that have not used the medium previously."

School Sports Media creates customized brand opportunities at high school and collegiate games, concerts, graduations and other events. Its advanced location-based mobile technology -- the same used by Ford, Sprint, and AT&T -- can target within 100 yards to deliver a message during a game or drive in-store traffic after one. On-field signage, player books, game programs and digital tie-ins with schools' websites, social media and e-mail marketing create a full 360-degree brand integration.

"We are committed to keeping kids playing sports in schools and delivering community marketing that matters to each of our brand partners," said School Sports Media President/Founding Partner Dave Shamberger. "Aligning ourselves with Gen Med Partners will allow us to better serve schools across the entire country, while also expanding our local media platform capabilities."