Digital Brand CBS Small Business Pulse Launches
| RADIO ONLINE | Wednesday, July 1, 2015 |
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CBS launches CBS Small Business Pulse, a new digital property aimed at providing solutions for the issues and concerns small business owners face every day. The site, cbspulse.com, is a cross-divisional effort across CBS Corp. being spearheaded by CBS Local Digital Media and features content from across the company's editorial organizations including CBS News, CBS Radio, CBS Local, CBS Interactive and Simon & Schuster.
"CBS Small Business Pulse brings together the best content from across many CBS divisions plus new, original editorial on the topics that matter most to small business owners," said CBS Local Digital Media President Ezra Kucharz. "CBS Small Business Pulse will provide the insights and knowledge small business owners need to immediately solve the challenges they face by delivering daily, easily digestible information across myriad topics that can easily be put into action."
CBS Small Business Pulse is structured around six major categories that small business owners must address on a daily basis regardless of their industry: Finance, Human Resources, Legal, Marketing, Sales and Technology.
Content in CBS Small Business Pulse will be fueled by many CBS divisions and include subject-matter experts and business leaders sharing their acumen through articles, interviews, video, podcasts and infographics. Examples include:
CBS Radio: Video highlights from Small Business Breakfasts held by News format stations around the country. CBS News: In addition to curated content relevant for small business owners, CBS News will also be contributing original content. Following interviews on CBS News' broadcasts, such as CBS THIS MORNING, producers will record additional segments with business leaders discussing small business-focused issues exclusively for CBS Small Business Pulse. CBS Local: Daily original and curated content highlighting small business successes and key learnings from across the country. ZDNet and TechRepublic (CBS Interactive): Stories about small business strategies as it relates to technology, products and services. Simon & Schuster: Contributions include excerpts and original content from Simon & Schuster authors as well as a small business "book shelf" highlighting special offers on relevant titles from their library.
"Small business owners are the backbone of America," said CBS Altitude Group Executive VP/CMO Rich Lobel. "So many divisions across CBS offer content and expertise related to small business owner's needs, it only made sense to harness our world-class editorial organizations to super-serve this vital segment in one single, robust destination."
