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CBS Radio/Philly Ups Yadgaroff to SVP/Market Mgr.


CBS Radio/Philadelphia appoints David Yadgaroff as the new Senior VP/Market Manager overseeing News KYW-AM, Sports WIP-FM, Talk WPHT-AM, Classic Hits WOGL-FM, CHR WZMP-FM and Country WXTU-FM, effective Monday, August 3. Yadgaroff, a graduate of Penn State University, has been with the company for 20 years and has held posts such as VP/General Sales Manager, VP/GM and Local Sales Manager of KYW Newsradio and VP/General Manager of WPHT, WYSP and WOGL.

"I am thrilled to announce David as our new Senior VP/Market Manager in Philadelphia. David has been a longtime CBS Radio employee and one of our most consistent performers. His most recent stint as GSM of KYW-AM has provided the station with some of its most successful revenue generating performances," said CBS Radio COO Scott Herman.

"CBS Radio Philadelphia has a collection of the strongest brands of any radio market in America," added Yadgaroff. "After more than 20 years with the company, I am honored and humbled to have the opportunity to lead our talented team of broadcast professionals. I've always been passionate about radio and all it has to offer our listeners and advertising partners. As we have evolved into multi-platform content providers, I am excited for what the future holds for our industry."

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