Manhattan College Signs with Learfield Sports
| RADIO ONLINE | Thursday, July 23, 2015 |
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Manhattan College inks an athletic multimedia rights in a multi-year agreement with Learfield Sports, a radio play-by-play provider and a rightsholder to more than 100 collegiate properties. The local Learfield entity dedicated to Manhattan College will manage all aspects of the Jaspers' rights including signage, digital, corporate sponsorships, television and radio play-by-play, and coaches' shows, effective immediately.
"We are very excited to enter into a relationship with Learfield Sports," said Manhattan College Director of Intercollegiate Athletics Noah D. LeFevre. "This partnership is a major step forward for our athletic program and will assist greatly in enhancing our athletic brand on a regional and national level. Learfield Sports represents the gold standard in collegiate marketing, and we look forward to teaming with them on a number of different projects."
"We at Learfield are very pleased to be working with Noah and his team to further the Jasper brand across many platforms," said Learfield President/CEO Greg Brown. "We are confident that we will be effective in connecting sponsors with the important story of Manhattan Athletics."
