iHeartRadio Partners with Snapchat Discover

RADIO ONLINE | Monday, July 27, 2015

iHeartRadio, iHeartMedia's streaming music and digital radio service, has announced a new iHeartRadio channel on Snapchat Discover. The channel will feature custom created music, pop culture and entertainment news content. The channel became available on Monday. The new partnership will allow Snapchatters to explore daily iHM editorial content, including behind-the-scenes artist videos, celebrity interviews and stories, photo galleries and more.

"We're always looking for new and exciting ways to connect fans with the artists they love and to bring iHeartRadio's signature events directly to music fans even when they can't be in the audience," said iHeartMedia Senior VP/Entertainment Enterprises Vanessa Adamo. "Snapchat Discover really embraces the power of storytelling through an easy, immediate and mobile platform. It's a valuable partnership, and is the perfect platform for iHeartRadio's short-form content, which features unparalleled access to today's hottest artists and celebrities."

"iHeartRadio's access to interviews with the biggest artists and celebrities is a daily bit of pop culture we think Snapchatters will love," added Snapchat Head of Content Nick Bell. "At the heart of radio is live mobile entertainment and there's no question that iHeart is a true innovator."