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WMTI/New Orleans Flips to Underground Alternative
RADIO ONLINE | Thursday, August 27, 2015 |
Cumulus Media flips Sports WMTI-FM (The Ticket)/New Orleans to Alternative as "106.1 The Underground Alternative." The new station will feature 106 minutes of New Rock for New Orleans every day, and signed on with wall-to-wall music beginning at 3pm ET on Thursday. Key artists include Walk The Moon, Foo Fighters, The Black Keys, Fall Out Boy, Imagine Dragons, Muse, Mumford & Sons and more.
Corporate Programming/Rock Formats Troy Hanson said, "We are incredibly excited to debut New Orleans' 106.1 the underground alternative. We plan to give the French Quarter, the Delta and beyond a unique alternative experience 24/7. Look for a ton of music to be delivered as we push out 106 Minutes of New Rock for New Orleans all day, every day. Much thanks go out to Jim Kurdziel, Dan Stone and Ray Mariner as we bring 106.1 the underground alternative to NOLA."
Senior VP Jeff Brown added, "Underground 106.1 fills a significant format gap in New Orleans. If there is any city that deserves a great Alt brand, it is New Orleans. Fans of Alternative Rock are fiercely loyal, incredibly engaged, and in the age of acquisition. Like our audience, 106.1 the underground will be on the move and all about New Orleans."
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