Sports Authority Renews Mountain West Champ Game

RADIO ONLINE | Thursday, September 3, 2015

For the second consecutive year, Sports Authority will retain the Mountain West Football championship game to be played on December 5 as announced by the Mountain West Conference and its rights partner, Learfield Sports. Sports Authority was the game's inaugural title sponsor in a contest that featured Boise State and Fresno State, with the Broncos winning, 28-14. In year two, Sports Authority will conduct promotions of the game on various ESPN networks and a season-long digital campaign on the Mountain West Network.

Additionally, said Learfield Sports, the brand will gain exposure through radio and TV spots, in-venue and television-visible signage, field logos and logo positioning on helmet decals, first-down markers and merchandise. The 2015 game will air on ESPN2 at 5:30pm MT.

"We are delighted to have Sports Authority return as title sponsor for our football championship, where we'll see two outstanding programs go head-to-head in what will be a terrific game for fans," said Mountain West Commissioner Craig Thompson. "Sports Authority is a well-respected brand with a loyal following, and we are extremely grateful for their continued support and engagement." "Sports Authority is excited to continue the relationship as the title sponsor of the Mountain West Conference Football Championship Game," added Sports Authority's CMO Ron Stoupa. "The conference's commitment to both athletic and educational excellence make the sponsorship a perfect fit for us."